Roster pricing
The single platform for ambassadors, affiliates and creators.
Recruit, reward and track your whole program, with the full core platform on every plan.
- One flat monthly price
- We never take a cut of your sales
- Unlimited ambassadors
Trusted by DTC and ecommerce brands
Choose your plan
Starter
$599/mo
Turn your customers into a sales force.For brands moving their program off spreadsheets, Slack and Drive.
✓Everything to run your program
Book a Demo- Recruit & engage
- Email list recruitingInvite customers straight from your email list to join your program.✓
- Online recruiting formA branded sign-up form on your site that turns visitors and fans into ambassador applicants.✓
- Basic social listeningCaptures posts where ambassadors tag your brand on Instagram, TikTok, Facebook and X, and files them in your content feed.✓
- CRM & unlimited contactsEvery ambassador, affiliate and creator in one CRM, with no contact limits.✓
- Ambassador app & communityA branded portal where members find campaigns, track earnings and talk to each other.✓
- Reward
- Commissions & cash rewardsPay on the sale with commissions, and for the work with flat cash rewards.✓
- Points, milestones & leaderboardsNon-cash rewards and live rankings that keep members posting.✓
- Product gifting & custom rewardsSend product anytime, no campaign required: welcome gifts, one-off drops or seeding campaigns. Or reward ambassadors with perks, discounts and experiences you define.✓
- Venmo & PayPal payoutsPay ambassadors through Venmo and PayPal from inside Roster.✓
- Measure & protect
- Leak-resistant codes & linksPersonal discount codes and referral links for every ambassador, with single-use codes on Shopify so codes do not leak to coupon sites.✓
- Sales attribution & reportingEvery referred order tied to the ambassador who drove it, with dashboards by program and by ambassador.✓
- IntegrationsShopify and other ecommerce platforms, Klaviyo, Zapier and more.✓
- Fraud protectionAutomatically screens ambassadors for fake sign-ups, impersonation, self-referrals and paid-ad arbitrage, and flags bad actors before you pay them, so rewards reach real advocates.✓
- AI / MCP serverConnect your program to Claude and ChatGPT.✓
Recommended for scaling programs
Growth
Talk to sales
Recruit beyond your own audience.For brands adding new creators and paying a bigger roster automatically.
+Everything in Starter, plus
Book a Demo- Creator DiscoveryInstagram & TikTokFind and evaluate new creators, so your program is not limited to people who already bought.
- Full social listeningCapture posts from people who are not in your program yet.
- Automated PaymentsPayouts run themselves every month. No more batch days.
- Automated tax documentsW-9 & 1099W-9, W-8BEN and 1099s collected and filed for you.
- Dedicated strategistA Roster strategist helps you plan and grow the program.
A good fit if
- Your customer list alone isn’t filling the program
- Payout day takes hours every month
- You want to run more than one program
Pro
Talk to sales
Put ad spend behind your best content.For brands running partnership ads, or more than one store or region.
+Everything in Growth, plus
Book a Demo- Partnership AdsMeta & TikTokGet creator permission in Roster and run their best posts as partnership ads.
- Multiple stores / regionsRun more than one store or region under one contract, one invoice and one login.
- Regular strategy check-insOngoing planning sessions with your Roster strategist.
A good fit if
- You want paid reach on your best content
- You sell in more than one store or region
- You need the highest limits below Enterprise
Enterprise Unlimited programs, campaigns and actions, a managed program with a dedicated CSM, custom integrations and SSO, and global multi-region support.
Book a DemoThe chaos costs more than the plan.
Spreadsheets, Slack and Drive break down once a program passes about 25 creators. Roster replaces the sprawl with one platform, at one flat price.
- a separate gifting tool
- the payout spreadsheet
- Slack threads and DMs
- hours of manual tracking
- a cut of every sale
And we never take a cut of your sales. What a brand keeps each year versus a typical 5% fee:
$250K referred / yr
$12,500 saved
$500K referred / yr
$25,000 saved
$1M referred / yr
$50,000 saved
Illustrative. Assumes a 5% affiliate or network fee on referred revenue. Roster charges no revenue share. See how fees compare in best brand ambassador software.
See how brands run programs on Roster
Pricing FAQs
How much does Roster cost?
Roster plans start at $599/month for Starter. Growth, Pro and Enterprise are priced to your program size, so talk to sales for a quote. Every plan is one flat monthly price. We never take a cut of your sales.
Does Roster take a commission or a percentage of my sales?
No. Roster charges a flat subscription with zero commissions and zero transaction fees on referred revenue. You keep 100% of the sales your ambassadors, affiliates and creators drive. See how that compares in our guide to Shopify affiliate apps.
What is included in every Roster plan?
Every plan includes the core platform: CRM, unlimited contacts, referral tracking, commissions, Venmo and PayPal payments, cash rewards, custom rewards, milestones, points and leaderboards, the ambassador web app, community messaging, templates, product gifting, integrations, reporting and dashboards, fraud protection, and the Roster AI/MCP server for Claude and ChatGPT.
Is Starter enough to run a real program?
Yes. Starter includes everything you need to run a program with your own customers: CRM, commissions, cash rewards, points, milestones, leaderboards, product gifting (send anytime, no campaign required), Venmo and PayPal payouts, reporting, fraud protection and the AI/MCP server. Brands move to Growth when they want to recruit beyond their own audience.
How is Roster different from a referral app?
A referral app gives you discount codes. Roster runs the whole program: the ambassador portal and CRM, product gifting, points and cash rewards, and leak-resistant codes with sales attribution, so you are not back in a spreadsheet by month two.
What is the difference between Starter and Growth?
Starter turns the customers and fans you already have into a sales force, with everything you need to run it. Growth is for recruiting beyond your own audience: it adds Creator Discovery on Instagram and TikTok, full social listening, a dedicated strategist, Automated Payments with tax documents (W-9, W-8BEN and 1099) and more capacity, with 3 programs, 6 campaigns and 30 actions versus 1, 2 and 10 on Starter.
Does Roster support TikTok?
Yes. Creator Discovery supports Instagram and TikTok, and Partnership Ads support Meta (Instagram and Facebook) and TikTok.
What are Partnership Ads?
Partnership Ads, included on Pro and Enterprise, lets you pick top-performing ambassador posts, get the creator’s permission in Roster, and hand them off to launch as Meta partnership ads on Instagram and Facebook, or on TikTok. Roster keeps the record of every agreement; the ad itself runs in the ad platform. Learn more about Meta partnership ads.
Can I run more than one store or region?
Yes, on Pro and Enterprise. You can hold multiple stores or regions under a single Roster contract and invoice, and switch between them with one login.
Is the Roster MCP server included, or is AI an add-on?
The Roster MCP server for Claude and ChatGPT is included on every plan. There is no AI upsell.
Who is Roster built for?
Roster is built for DTC and ecommerce brands, typically past $1M in revenue or 10,000+ customers, that want to run ambassador, affiliate and creator programs from one platform.
How do I get a quote for Growth, Pro or Enterprise?
Book a 30-minute demo. We will walk through your program goals and recommend the plan that fits.