Roster pricing
Flat pricing. Zero commissions.
Plans from $599/mo for ambassadors, affiliates and creators, with the full platform on every plan.
- Unlimited contacts
- CRM
- Commissions & rewards
- Ambassador app
- Product gifting
- AI / MCP server
Choose your plan
Hover or tap any feature for a quick explanation.
Starter
$599/mo
Recruit ambassadors from the audiences you already own.
The full platform, to start
Book a Demo- Recruiting & growth
- Customer-list & web recruitingRecruit from your customer list, plus a branded online sign-up form.✓
- Creator DiscoveryFind and evaluate new creators on Instagram and TikTok.—
- Partnership AdsGet permission to boost your ambassadors’ best posts as partnership ads on Instagram and TikTok.—
- Payments
- Venmo & PayPal paymentsPay ambassadors through Venmo and PayPal, on every plan.✓
- Automated PaymentsBulk payouts run automatically on a monthly schedule, with tax forms handled.—
- Includes
- Full platformCRM, commissions and rewards, ambassador app, product gifting, reporting and the AI/MCP server.✓
- ProgramsSeparate ambassador programs you can run at once.1
- CampaignsActive campaigns running at the same time.2
- ActionsIndividual tasks ambassadors complete to earn.10
Growth
Talk to sales
Discover new creators and pay them automatically. Where most brands thrive.
+Everything in Starter, plus
Book a Demo- Recruiting & growth
- Customer-list & web recruitingRecruit from your customer list, plus a branded online sign-up form.✓
- Creator DiscoveryFind and evaluate new creators on Instagram and TikTok.Instagram & TikTok✓
- Partnership AdsGet permission to boost your ambassadors’ best posts as partnership ads on Instagram and TikTok.—
- Payments
- Venmo & PayPal paymentsPay ambassadors through Venmo and PayPal, on every plan.✓
- Automated PaymentsBulk payouts run automatically on a monthly schedule, with tax forms handled.✓
- Includes
- Full platformCRM, commissions and rewards, ambassador app, product gifting, reporting and the AI/MCP server.✓
- ProgramsSeparate ambassador programs you can run at once.3
- CampaignsActive campaigns running at the same time.8
- ActionsIndividual tasks ambassadors complete to earn.30
Pro
Talk to sales
Boost your ambassadors’ best posts as partnership ads on Instagram and TikTok.
+Everything in Growth, plus
Book a Demo- Recruiting & growth
- Customer-list & web recruitingRecruit from your customer list, plus a branded online sign-up form.✓
- Creator DiscoveryFind and evaluate new creators on Instagram and TikTok.Instagram & TikTok✓
- Partnership AdsGet permission to boost your ambassadors’ best posts as partnership ads on Instagram and TikTok.Instagram & TikTok✓
- Payments
- Venmo & PayPal paymentsPay ambassadors through Venmo and PayPal, on every plan.✓
- Automated PaymentsBulk payouts run automatically on a monthly schedule, with tax forms handled.✓
- Includes
- Full platformCRM, commissions and rewards, ambassador app, product gifting, reporting and the AI/MCP server.✓
- ProgramsSeparate ambassador programs you can run at once.6
- CampaignsActive campaigns running at the same time.15
- ActionsIndividual tasks ambassadors complete to earn.60
Live Creator Discovery and Partnership Ads run on Instagram and TikTok.
Every plan includes the full platform
From Starter up, every plan gets the complete core. No feature gates, no AI upsell. Explore all features
Engage
Recruit and activate your community
- CRM
- Unlimited contacts
- Ambassador web app
- Community messaging
- Templates
Reward
Pay and reward what they drive
- Commissions
- Venmo & PayPal payments
- Custom rewards
- Milestones & points
- Product gifting
AI included The Roster MCP server connects your program to Claude and ChatGPT on every plan.
Enterprise Unlimited programs, campaigns and actions, a managed program with a dedicated CSM, custom integrations and SSO, and global multi-region support.
Book a DemoFlat pricing. Keep 100% of your sales.
Many affiliate networks and apps take a cut of every referred sale. Roster is a flat subscription with $0 affiliate fees and $0 commissions on your revenue. Here is what a brand avoids each year versus a typical 5% fee:
$250K referred / yr
$12,500 saved
$500K referred / yr
$25,000 saved
$1M referred / yr
$50,000 saved
Illustrative. Assumes a 5% affiliate or network fee on referred revenue. Roster charges no revenue share. See how fees compare in best brand ambassador software.
See how brands run programs on Roster
Pricing FAQs
How much does Roster cost?
Roster plans start at $599/month for Starter. Growth, Pro and Enterprise are priced to your program size, so talk to sales for a quote. Every plan is a flat subscription with no percentage of your sales.
Does Roster take a commission or a percentage of my sales?
No. Roster charges a flat subscription with zero commissions and zero transaction fees on referred revenue. You keep 100% of the sales your ambassadors, affiliates and creators drive. See how that compares in our guide to Shopify affiliate apps.
What is included in every Roster plan?
Every tier includes the full core platform: CRM, unlimited contacts, referral tracking, commissions, Venmo and PayPal payments, custom rewards, milestones and points, the ambassador web app, community messaging, templates, product gifting, integrations, reporting and dashboards, and the Roster AI/MCP server for Claude and ChatGPT. No feature gates on the core platform.
What is the difference between Starter and Growth?
Starter is built for recruiting from the audiences you already own, like your customer list and a branded sign-up form. Both pay ambassadors through Venmo and PayPal. Growth adds Creator Discovery, Automated Payments and more capacity: 3 programs, 8 campaigns and 30 actions, versus 1, 2 and 10 on Starter.
Does Roster support TikTok?
Yes. Creator Discovery and Partnership Ads both support Instagram and TikTok.
What are Partnership Ads?
Partnership Ads, included on Pro and Enterprise, lets you pick top-performing ambassador posts, get the creator’s permission in Roster, and hand them off to launch as partnership ads on Instagram and TikTok. Roster keeps the record of every agreement; the ad itself runs in the ad platform. Learn more about Instagram partnership ads.
Is the Roster MCP server included, or is AI an add-on?
The Roster MCP server for Claude and ChatGPT is included on every plan. There is no AI upsell.
Who is Roster built for?
Roster is built for DTC and ecommerce brands, typically past $1M in revenue or 10,000+ customers, that want to run ambassador, affiliate and creator programs from one platform.
How do I get a quote for Growth, Pro or Enterprise?
Book a 30-minute demo. We will walk through your program goals and recommend the plan that fits.