Points
Points that keep ambassadors coming back
Points turn referrals, campaign work, and small actions into a currency your members accumulate, compete on through live leaderboards, and spend on milestone rewards: product, perks, discounts, or anything you choose.
Set per program. Works alongside commissions and cash rewards, or instead of them.
Cash is one lever. Points are the everyday one.
Pay cash when it is the right lever. For customer advocates and loyal fans, points do the day-to-day work.
Use cash deliberately
A commission-only program recruits affiliates optimizing for rate, which is a fine program but not an advocate community. When a specific piece of work deserves cash, pay it with Cash Rewards.
One-off rewards do not compound
Paying per post buys a post. It does not build a reason for someone to still be here in eight months.
Product costs less than cash
A reward that costs you margin rather than revenue is often worth more to the member than the equivalent payout.
How points work
Earned in three ways, spent in one.
Set the earning rates
Referral points are configured per program as a percentage of sale or a fixed amount per order, exactly like commissions. Actions carry a fixed point value. Campaigns can award points for joining, completing, or both.
Members accumulate
Points build up over time rather than cashing out. Balances, and progress toward the next tier, are visible in the ambassador portal.
Milestones do the spending
A milestone series defines the tiers and what each unlocks. Without a live milestone series, points have nowhere to go — so build the ladder before you start awarding.
What you can configure
Leaderboards
Give them something to compete for
Turn the points, campaigns, and content your ambassadors are already racking up into live rankings they can see. Switch on any of six boards, set the order and a time window, and ambassadors get a trophy icon in their portal showing the top performers, their own standing, and how much more they need to reach the board. Every board is count-based, so your community sees each other’s placement, never their actual numbers, and never revenue or earnings.
Six boards
Pick which show, in what order, over what window, up to 365 days.
Brand-controlled
Off by default. Nothing is visible to ambassadors until you switch it on.
Privacy-safe
Placement only. No dollar amounts are ever exposed to peers.
Members find each other
Ambassadors click through to discover each other, which drives community profile creation.
The six boards: Points, Campaigns Completed, Actions Completed, Referrals, Social Engagement, and Social Content. Included on every plan.
Design
Plan the ladder before you set the rates
The common failure is generous earning rates against tiers nobody reaches, or trivial tiers everyone clears in a week. Roster publishes a Milestone Series Worksheet that models how many points members will realistically earn from campaigns, actions, and referrals, and how long each tier will take.
Run the numbers first. Retrofitting a points economy after members have balances is unpleasant.
Combining
Points, commissions, and cash are not either-or
Plenty of brands run both: a commission that pays the bills and points that unlock product and status. Each is enabled independently per program, so an affiliate program can be cash-only while an ambassador program is points-only.
Recurring order tracking can also be switched on for points alone, rewarding loyalty without increasing your cash payout. And when a campaign or milestone deserves a flat cash amount, Cash Rewards pay it in the same batch as commissions.
Ways to earn
Every one of these is configurable per program.
Referrals
A percentage of each referred sale, or a flat amount per order.
Actions
Fixed points for reviews, follows, and social posts.
Campaigns
On join, on completion, or both.
Manual
Awarded directly by your team for anything else.
Points only work if a milestone series is live to redeem them against.
Related features
Questions brands ask
How do leaderboards work?
Switch on any of six boards (Points, Campaigns Completed, Actions Completed, Referrals, Social Engagement, Social Content), set the order and a time window of up to 365 days, and ambassadors see the rankings in their portal. Leaderboards are off by default.
Can ambassadors see each other’s earnings on a leaderboard?
No. Every board is count-based. Ambassadors see placement only, never revenue, earnings, or dollar amounts.
Do we have to choose points or commissions?
No. Both can run in the same program, or you can use one in an ambassador program and the other in an affiliate program.
What can points be redeemed for?
Whatever you attach to a milestone — product, swag, discount codes, store credit, or a custom reward like an event invitation.
Can points expire?
Points accumulate rather than cashing out. Talk to your CSM if you need expiry behavior for your program.
Can we award points manually?
Yes, for things that happen off-platform. They appear on the member’s record like any other award.
Do points need approval?
They can auto-approve on a schedule or require manual review, the same as commissions. Approved points are final and cannot be reverted to pending.