Drive growth with brand ambassadors
Roster turns your customers and fans into a sales channel you own. Affiliate, ambassador, and creator programs in one platform.
Built for DTC and ecommerce brands on Shopify, BigCommerce, WooCommerce, and more.
Trusted by DTC and ecommerce brands
One platform
Every program you run, on the same links, rewards, and reporting
Ambassadors, affiliates, and creators share one system instead of three tools that never reconcile.
How a Roster program runs
Engage them, reward them, and see exactly what they sold
Engage
Your best customers are already your best marketers.
Pull high-repeat buyers straight out of Shopify, put a branded application on your brand site, and bring people into campaigns, actions, and rewards from day one. Start with buyers you already have — then discover and evaluate new Instagram creators who fit when you’re ready to grow.
- Build your program from your own customer list, not a rented database
- Branded application and approval flow on your domain
- Ambassadors, affiliates, and creators in one CRM
Reward
Equip every person, then pay them without a spreadsheet.
Everyone gets a unique link and discount code tied back to the order. Commissions, tiers, bonuses, and points calculate themselves, and payouts run in bulk through PayPal or Venmo.
- Unique links and codes, attributed to the order
- Tiers, bonuses, and points that update on their own
- Bulk payouts and tax records handled end to end
Seed and measure
Send product, get content and numbers back.
Ambassadors pick the products they actually want, the order fulfills through Shopify automatically, and their posts sync back with usage rights attached. Every post links to the revenue it drove.
- Ambassador-selected product, fulfilled through Shopify
- Instagram and TikTok posts pulled in automatically
- Rights and consent captured with every asset
- Amplify the best posts as Instagram partnership ads — get permission in Roster, launch in Meta
Grow and amplify
Extend the community you already have
Two ways to go further with Instagram, through our Meta partnership.
Find and evaluate creators who fit
Search Instagram by audience, engagement, and partnership history, and see real performance before you partner. Powered by Meta’s Instagram Creator Marketplace — no scraping.
Creator Discovery →Boost your ambassadors’ best posts
See which ambassador content is worth boosting, request partnership permission in Roster, and track every agreement — then hand off to Meta to launch.
Instagram partnership ads →Results
Brands running programs on Roster today
Caraway4,000+ active ambassadors, 8x more UGC, and $2.1M in referred revenue from its VIP cohort.Read the case study
GreenStalk GardenAmbassadors refer 49% of total online revenue, with a 15% higher AOV on referred orders.Read the case study
GoBe KidsTen people mentioning them to 550+ ambassadors, on a few hours a week.Read the case study
Research
Ambassador Marketing Benchmarks 2026
Live-program data from February to July 2026, with an upside calculator for your own program.
In their words
What program managers say
The platform makes it easy to manage our ambassador program across the US and Canada and keep everything consistent. I also love that we can tap into our purchasers and turn them into ambassadors, especially with the seamless Shopify integration.
Sparx HockeyCaleigh BurchfieldRoster has dramatically simplified affiliate tracking and payouts, eliminating the end-of-month headaches we previously faced. It has also supported scaling our affiliate network effectively while keeping affiliates actively engaged in campaign efforts.
Hewn FloorDillon HurtRoster has completely changed how we scale and manage our creator program. The platform makes it incredibly easy to onboard and activate the right creators while keeping everything organized in one place. We’ve seen stronger engagement, smoother execution, and real revenue growth since using Roster.
CarawayTaylor WellhamIs Roster the right fit for your brand?
Worth knowing before you spend thirty minutes with us.
$1M+ revenue
Or roughly 10,000 customers. Below that there usually are not enough advocates for a program to pay for itself.
A product people post about
Apparel, outdoor, food, beauty, and consumer goods work best. Considered purchases nobody photographs are harder.
Someone to own it
A few hours a week is realistic once it is running. Zero hours a week is not, for any platform.
A cart we can track
Shopify installs in minutes. BigCommerce, WooCommerce, Wix, and headless are documented, with an API route as backup.
Pricing starts at $599 per month, with a discount for paying annually.