Drive growth with brand ambassadors
Roster turns your customers and fans into a sales channel you own. Affiliate, ambassador, and creator programs in one platform.
Built for DTC and ecommerce brands on Shopify, BigCommerce, WooCommerce, and more.
Trusted by DTC and ecommerce brands
How a Roster program runs
Engage them, reward them, and see exactly what they sold.
Ambassadors, affiliates, and creators share the same links, the same rewards, and the same reporting. One system instead of three tools that never reconcile.
Engage
Your best customers are already your best marketers.
Pull high-repeat buyers straight out of Shopify, put a branded application on your storefront, and bring people into campaigns, actions, and rewards from day one. No marketplace, no cold influencer outreach.
- Build your program from your own customer list, not a rented database
- Branded application and approval flow on your domain
- Ambassadors, affiliates, and creators in one CRM
Reward
Equip every person, then pay them without a spreadsheet.
Everyone gets a unique link and discount code tied back to the order. Commissions, tiers, bonuses, and points calculate themselves, and payouts run in bulk through PayPal or Venmo.
- Unique links and codes, attributed to the order
- Tiers, bonuses, and points that update on their own
- Bulk payouts and tax records handled end to end
Seed and measure
Send product, get content and numbers back.
Ambassadors pick the products they actually want, the order fulfills through your store automatically, and their posts sync back with usage rights attached. Every post links to the revenue it drove.
- Ambassador-selected product, fulfilled through Shopify
- Instagram and TikTok posts pulled in automatically
- Rights and consent captured with every asset
In their words
Brands running programs on Roster today.
Engage
The platform makes it easy to manage our ambassador program across the US and Canada and keep everything consistent. I also love that we can tap into our purchasers and turn them into ambassadors, especially with the seamless Shopify integration.
Reward
Roster has dramatically simplified affiliate tracking and payouts, eliminating the end-of-month headaches we previously faced. It has also supported scaling our affiliate network effectively while keeping affiliates actively engaged in campaign efforts.
Seed and measure
Roster has completely changed how we scale and manage our creator program. The platform makes it incredibly easy to onboard and activate the right creators while keeping everything organized in one place. We’ve seen stronger engagement, smoother execution, and real revenue growth since using Roster.