Actions
Small tasks that keep a program alive between campaigns
Actions are bite-sized tasks — leave a review, follow the account, post a story, upload content — available to everyone in a program and worth points on completion.
Program-wide. Points only. Set one up in a couple of minutes.
Campaigns are heavy. Most weeks are not campaign weeks.
Between launches, an ambassador program has nothing to offer.
Briefs cost too much to run weekly
A proper campaign needs a brief, assets, rewards, and review. You cannot justify that for a review request.
Momentum decays fast
A member who has not been asked for anything in six weeks has effectively left, whether or not they unsubscribed.
Reviews and follows get begged for
The things you actually need most often are the things there is no structured way to ask for.
How actions work
Create, publish, and let the program self-serve.
Pick a type
Social post, product review, like and comment, follow or subscribe, or upload content. Each type collects the right kind of proof.
Set the points and approval
Assign a point value and decide whether submissions auto-approve or need review. You can whitelist trusted members by tag so their submissions clear automatically.
Publish to the program
Every member of the program sees it in their portal alongside open campaigns, and completes it whenever they like.
What actions can do
Cadence
Cheap enough to run every week
Because an action has no brief, no assets, and no fulfillment, the cost of publishing one is a few minutes. That changes what is possible: a standing rhythm of small asks rather than four big pushes a year.
Actions are program-wide, so there is no participant list to manage. Anyone in the program can pick it up.
Submissions
Review at the pace you can sustain
Submissions land in a queue you can approve or reject in bulk. Where quality is not a concern, auto-approve and stop looking. Where it is, whitelist your reliable members by tag so you are only reviewing the people you need to.
Every submission attaches to the member’s profile and timeline, building the performance history you use later.
Prerequisite
Actions need somewhere for points to go
Points are the only reward type an action can award. If no milestone series is live, members accumulate a number that does nothing, which is worse than not asking. Build the ladder first, then start publishing actions against it.
Action types
What each one is genuinely good for.
Social post
Story, feed post, or reel. The workhorse for ongoing reach.
Product review
On your site or a third-party platform. The highest-value ask for most DTC brands.
Like and comment
Cheap engagement on brand posts you want lifted.
Upload content
Direct asset collection when you need files rather than public posts.
Actions can also be ended or archived when they have run their course.
Works with
Questions brands ask
How are actions different from campaigns?
Campaigns are time-bound, have a brief and a participant list, and can reward with points, products, discounts, or custom rewards. Actions are ongoing, program-wide, and reward only in points.
Do we have to approve every submission?
No. Auto-approve where quality does not matter, and whitelist trusted members by contact tag so you only review the rest.
Can we add a submission on someone’s behalf?
Yes, submissions can be added manually when a member completed something outside the platform.
Do actions need a milestone series?
In practice, yes. Points are the only reward, so they need somewhere to be redeemed.
Can we see which actions work?
Yes, action performance shows completion rates so you can drop the asks your community ignores.