Integrations
Connect to the stack you already run
Shopify, BigCommerce, WooCommerce, Wix, and headless storefronts for tracking and discounts. Meta and TikTok for creator discovery and partnership ads. Klaviyo for email and SMS, PayPal and Venmo for payouts, Claude and ChatGPT through the Roster MCP server, and Zapier for everything else.
Shopify installs both tracking pixels automatically, and removes them cleanly.
Integrations are where ambassador platforms quietly fail
Tracking that half works produces numbers nobody trusts.
Manual pixel installs go wrong
A snippet in the wrong template, or loaded through a tag manager that gets blocked, and attribution silently stops.
Discount codes in two systems
Codes created in one place and redeemed in another drift out of sync until nobody knows what is live.
Ambassadors missing from your email tool
If your community is not segmented in Klaviyo, every program announcement is a manual export.
What connects, and how
Four categories, each with a different level of automation.
Ecommerce
Connect Shopify and both tracking pixels install through Shopify Web Pixels, then uninstall automatically when you remove the app. BigCommerce, WooCommerce, Wix, headless Shopify, and generic sites have documented snippets, plus a server-side API route.
Social and creator platforms
Connect Instagram, Facebook, TikTok, and X to capture the posts your ambassadors make. On Instagram, Creator Discovery searches Meta’s Instagram Creator Marketplace so you can find and evaluate creators beyond your own audience. When a post is worth putting budget behind, the Meta Partnerships Hub in Roster gets and tracks the creator’s permission, then hands off to Meta to run it as a Meta partnership ad.
Marketing and payouts
Klaviyo syncs your ambassadors as profiles and lets you trigger emails and SMS on Roster events. PayPal and Venmo send payouts directly from Roster using your own account.
AI and everything else
The Roster MCP server connects your program to Claude and ChatGPT, so you can ask about top ambassadors or program performance in plain English. Zapier connects Roster to thousands of apps on events like application received, application approved, program membership changes, and milestone unlocks. The REST API covers what Zapier does not.
What each integration unlocks
Shopify
The deepest integration, by some distance
Beyond tracking, Shopify brands get discount rules that create and sync real Shopify discounts, customer sync that writes ambassador tags and metafields back into Shopify, leakproof single-use codes applied automatically at checkout, and product rewards that generate orders without anyone touching them.
One caveat worth knowing before launch: if your cookie consent banner is enabled for a region, visitors there must accept it before Web Pixels run — which means before Roster can track or apply a code.
Klaviyo
Your ambassadors, in the tool you already write in
Connect Klaviyo and ambassadors sync as profiles you can segment and message. Roster events can trigger flows, so an approval, a milestone unlock, or a payment can drive an email or SMS written by your lifecycle team rather than a platform default.
Email and SMS consent is passed through properly, so segmentation does not create a compliance problem.
Recommended
Do not install tracking through Google Tag Manager
Browsers and extensions increasingly block GTM, and when GTM is blocked, Roster’s pixels never load. Install directly in your theme or platform template instead. The free Roster Pixel Validator Chrome extension confirms in seconds whether the pixel is installed and firing.
Platform coverage
What is automatic and what needs a snippet.
Shopify
Fully automatic. Both pixels install with the app and remove cleanly.
BigCommerce
Script Manager entries for both pixels, documented step by step.
WooCommerce
Header snippet plus an order snippet in thankyou.php or functions.php.
Wix and headless
Documented, including a Velo backend module for Wix and callbacks for headless carts.
If your platform is not listed, the generic instructions or the API route will cover it.
Related features
Questions brands ask
Do we need a developer to install tracking?
On standard Shopify, no. Elsewhere a developer follows a documented snippet once, and anyone on the team can then verify it with the Chrome extension.
Does Roster work with headless Shopify?
Yes. The link tracking pixel is installed manually and order tracking is handled by Shopify Web Pixels, with JavaScript callbacks for applying discount codes.
What does the Klaviyo integration sync?
Ambassadors sync as Klaviyo profiles for segmentation, and Roster events can trigger emails and SMS, with consent passed through.
Is there an API?
Yes, a REST API with public tokens for browser-side tracking and private tokens for server-side work. Never use a private token in front-end code.
Does Roster integrate with Meta and TikTok?
Yes. Instagram, Facebook, and TikTok connections power social listening. Creator Discovery finds and evaluates creators through Meta’s Instagram Creator Marketplace, and Roster gets and tracks creator permission so you can run their posts as Meta partnership ads. Roster does not run or manage the ads themselves.
Can we connect Roster to an AI assistant?
Yes. The Roster MCP server connects your program to Claude and ChatGPT. It is read-only and included on every plan.