Leverage trust & loyalty with brand ambassadors
Roster is a complete ambassador marketing platform that amplifies the power of brand ambassadors to build credibility, generate content, and rapidly raise income.
Collaborate with people who genuinely care about your brand
It’s quite simple. Regardless of reach or audience, people who care about your brand produce better
results and ROI than those who don’t. That’s why we created Roster ambassador software.
Connect and organize a powerful ambassador team
Potential brand ambassadors are everywhere! Roster gives you all the tools to connect with influential advocates through recruitment forms, social listening, and ecommerce integrations.
Equip brand ambassadors for success
Ambassadors are go-getters. Keep them excited about word-of-mouth marketing with engaging campaigns, actions, referral links, discount codes, and resources via the Roster platform.
Incentivize and reward on auto-pilot
Give back to the people who build your brand. Recognize ambassadors by promptly rewarding them for their efforts.
With Roster, companies can effortlessly do product seeding and rewarding. Send payments. And reward with discount codes.
Brand ambassador analytics
Run your ambassador marketing program with a complete solution. Unlike affiliate tools, Roster tracks social awareness, campaign engagement, user-generated content, and sales attribution.
Ditch the spreadsheets and simplify your responsibilities!
Customizable ambassador portal
Ambassadors love Roster’s personalized portal that keeps them informed and active.
In the palm of their hand, brand advocates have quick access to campaigns, actions, referrals, and rewards. Their referral links and personal discount codes are very easy to copy and share.
Brand ambassadors FAQ
Q: What is brand ambassador marketing?
A: Ambassador marketing leverages the loyalty of existing creators, customers, and super fans to scale word-of-mouth. They do this by creating UGC which bolsters credibility and generates genuine buzz. Ambassadors typically use digital channels, particularly social media, to promote company products and services.
Q: How do brand ambassadors get paid?
A: Brand ambassadors receive many perks and benefits, including free products, discounted merch, gift cards, referral rewards, and occasionally paid positions in exchange for endorsements. Also, ambassadors enjoy events, contests, freebies, early access to product releases, and product development opportunities.
Q: Will Roster work with my current brand ambassador program?
A: Absolutely! You can easily upload your list of influencers or invite them to join, making a smooth transition from your existing tools or spreadsheets.
Q: What if my customers are not “ambassadors”?
A: At Roster, we believe everyone is an ambassador. Passion and authenticity, not reach, is what drive the best results. The best place to start is with your grassroots, everyday influencers.
Q: What if I want to work with really big celebrities or athletes?
A: Our clients work with everyone from A-list celebrities and world-class athletes to people without social media accounts. Request a demo to see how it works.
Q: Who is better to work with brand ambassadors or affiliates?
A: Both are great promoters who use their networks and social following to find new customers for brands. Learn more about which is best, brand ambassadors vs affiliates.
Q: How many followers do you need to become a brand ambassador?
A: The number of followers needed to become a brand ambassador varies based on factors like industry and product. Nowadays, brands focus more on genuine audience engagement rather than just a high follower count, as loyal audiences tend to be more effective for companies.
Q: How do I get started?
A: We’re glad you asked. There are two great options. First, click on one of the “get a demo” links and talk with a fun Roster ambassador.
Second, download our free Brand Ambassador Playbook. You’ll get a step-by-step guide to ambassador marketing. The playbook has it all!