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Audience vs. Community: Why the Real Power Lies in Connection

We’ve all been there — staring at a spreadsheet of follower counts, reach metrics, and view numbers, wondering: Are we really making an impact? Here’s the truth: an audience gives […]

Agency Advantage

Are you considering whether to manage your new Ambassador marketing program in-house or tap into the expertise of an agency? Or perhaps you’ve already been managing your program internally and […]

Types of Influencers in Modern Marketing

Influencer marketing is totally reshaping the game in digital advertising and brand engagement. Getting the lowdown on the different types of influencers is super important when you’re looking to nail […]

Authentic Rules 2023 as the Word of the Year

In a strong reflection of our times, Merriam-Webster, the authoritative voice in American English, has declared authentic as the Word of the Year for 2023. The selection is a powerful […]

How to Get User Generated Content: Guide & Strategies

In today’s interconnected world, brands have numerous avenues to reach out and resonate with their audience. Among these strategies, one shines particularly bright: user generated content (UGC). It’s content that […]

Tackling Audience Engagement + 5 Power Moves!

Audience engagement isn’t just desirable—it’s vital for companies. In the bustling domain of ecommerce, forging a strong customer relationship is of supreme importance. Instead of just sticking to old-school marketing, […]

How to Make Reels on Instagram: Your Step-by-Step Guide

In the digital age, the ability to captivate an audience quickly is paramount. Instagram, a platform that has consistently innovated to cater to its ever-growing user base. About two years […]

Peak Performance: How to Create a Marketing Campaign with AI

Ever found yourself spending hours, if not days, pondering over how to create a marketing campaign that resonates? Especially when it involves rallying your brand ambassadors, creators, affiliates, and communities? […]

Influencer Whitelisting: Maximize Your Social Media Ad Reach Now!

Ever hit pause while scrolling through your social media, utterly captivated by an influencer’s post, and thought, “What’s the secret to getting my brand THAT kind of love and engagement?” […]

Blueprint for an Unforgettable Welcome Campaign

First impressions are a big deal, especially in brand ambassador programs. And nothing epitomizes ‘first impression’ more than the welcome campaign. That initial welcome sets the tone, but also establishes trust […]