Ambassador and affiliate program case studies

Case studies

Ambassador programs that drive ecommerce revenue

Real programs, real numbers. See how DTC and ecommerce brands use Roster to turn customers, fans, and creators into a referral channel they own.

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Across every brand on Roster

$250M Referred revenue Driven by brands on Roster
1.5M Referred orders Tracked at the order level
1.7M Pieces of UGC Collected and licensed
4 to 6x Typical program ROI Across customer programs
GreenStalk Garden ambassador program case study
Gardening and home goods GreenStalk Garden's ambassadors drive 49% of online revenue 49%Of online revenue +15%Higher order value Read the GreenStalk study
Caraway case study
Cookware Caraway drives 8x more UGC and $2.1M in referred revenue $2.1MReferred revenue 8xMore UGC per month Read the Caraway study
Salomon case study
Apparel and outdoor Salomon reached 350M people without buying ads 350M+People reached 26%Of company UGC Read the Salomon study
Blendtec case study
Home goods Blendtec's ambassadors drive 10% of all ecommerce sales 10%+Of DTC sales 18M+People reached Read the Blendtec study
Vooray case study
Health and fitness Vooray turned word of mouth into a 31x return 31xReturn on investment $325KAdded revenue Read the Vooray study
Purple Mattress case study
Home goods Purple Mattress turned customers into a UGC engine $300KEarned media value 500+Images in 6 months Read the Purple study
GoBe Kids case study
Consumer goods A two-person startup grew from 9,000 to 40,000 customers 5,400%Program growth 4.4xCustomer growth Read the GoBe Kids study

Resources

Go deeper on the numbers

Ebook - PDF Turbocharge marketing with earned media value How brand ambassadors create earned media value, and how to measure its impact.
Case study - PDF Faded Moon: building a new company with ambassadors 1,200 ambassadors recruited with the Roster form, and revenue from shareable discount codes, in 30 days.