Social listening
Your next ambassadors are already posting about you
Full Social Listening pulls Instagram posts, reels, and TikTok videos from public accounts that mention your brand — including people who have never heard of your program — so you can recruit them.
Standard listening is on every plan. Full listening is a paid add-on.
Recruiting cold is expensive. Recruiting warm is not.
Someone who already tagged you unprompted is the easiest yes you will ever get.
Outreach to strangers converts badly
Cold DMs to creators who have never bought from you are a numbers game with poor numbers.
Organic mentions vanish unnoticed
People post about your brand every week. Without capture, that is a recruitment list you never see.
Follower count is the wrong filter
A 3,000-follower customer who genuinely uses the product outperforms a 90,000-follower account taking a fee.
How it works
Two tiers, and it is worth knowing which you have.
Standard listening, included
Captures content from contacts already in your account — ambassadors and creators who tag you, plus stories, Facebook, and X when tied to a campaign or action and the account is connected.
Full listening, add-on
Extends capture to public accounts outside your Roster account entirely. Anyone with a public profile who @mentions your handle on Instagram or TikTok appears in your feed.
Filter and nominate
Filter the Social Feed by No Program to isolate organic mentions from non-contacts, then nominate the people worth having and let them accept.
What you can do with it
Coverage
Be clear about what each tier reaches
Full listening covers Instagram feed posts, reels, and TikTok videos from non-contacts. It cannot capture Instagram stories, Facebook posts, or X posts from people outside your account, because the platforms do not expose them.
Standard listening covers your existing contacts across all of those, with the caveats that Facebook needs an @mention at publish time and X requires the member to refresh.
Prerequisite
It runs on your Meta connection
Social listening requires your brand’s Facebook and Instagram accounts connected in Roster, linked properly in Meta Business Suite. Meta connections expire periodically — that is normal across every tool that connects to Meta — and Roster shows a banner and emails you when it happens.
It is also worth auditing your Instagram tag settings, because Roster can only see posts that reach your Tagged tab.
From mention to ambassador
The recruitment path this opens.
Mention
Someone posts and tags you. It lands in your feed with reach and engagement.
Filter
Sort by No Program to see only people outside your roster.
Nominate
Send an invitation instead of hoping they find your application form.
Onboard
They accept, land in a program, and get a link, a code, and a welcome campaign.
Nomination skips the application queue entirely for people you already want.
Related features
Questions brands ask
Is social listening included?
Standard listening is on every plan. Full Social Listening, which reaches accounts outside your Roster account, is a paid add-on — contact your CSM or support.
Which platforms does full listening cover?
Instagram feed posts and reels, and TikTok videos, from public accounts. Stories, Facebook, and X cannot be captured from non-contacts.
Do we need to connect our own social accounts?
Yes. Facebook and Instagram must be connected in Roster, and linked correctly in Meta Business Suite.
How far back does it go?
On first connection Roster performs a historical sync of your tagged posts from the previous 30 days.
Why can we not see some posts?
Usually your Instagram tag settings are hiding them, or your Meta connection has expired and needs reconnecting.