Social feed
Every post about your brand, in one place
Instagram posts and reels, TikTok videos, stories, Facebook posts, and X — collected automatically from your ambassadors, with reach, impressions, engagement, and earned media value attached.
Star, archive, download, and filter by program, network, or engagement.
Your community is posting more than you see
Content scattered across five platforms is content you cannot use or measure.
Manual monitoring does not scale
Checking tagged posts across Instagram and TikTok for two hundred members is not a job anyone can hold.
Good content disappears
A reel you could have licensed and run as an ad is gone in 48 hours if nobody captured it.
No dollar figure to report
“They posted a lot” is not a number you can take into a budget conversation.
How content gets collected
Automatically, once members connect their accounts.
Connect your brand accounts
Facebook and Instagram are connected in Roster, which is what allows tagged content to be pulled in. Meta connections can expire, and Roster tells you when to reconnect.
Members connect theirs
During portal onboarding, members link Instagram, TikTok, and Facebook. Connected accounts unlock story capture and richer metrics.
Posts flow in
Feed posts and reels from members who tag you, plus TikTok videos, arrive automatically. Stories, Facebook posts, and X posts are captured when tied to a campaign or action.
What the feed gives you
Measurement
Estimates you can actually defend
Instagram only reports reach and impressions when the member has connected their account. TikTok reports views but not unique reach. Facebook personal profiles expose nothing at post level.
Rather than a flat rule of thumb, Roster models missing values from ratios built on real ambassador posts, segmented by post type and by follower tier from Pico under 1k up to Mega above 500k. The interquartile ranges are published, and estimates are labeled as estimates.
Reporting
Compare programs, campaigns, and periods
The social posts report rolls performance up across your roster, and comparison mode lets you set two groups against each other — this program against that one, this quarter against last.
Everything exports, which matters when the conversation moves from your team to a board deck.
Worth checking
Your Instagram tag settings can hide posts from you
Roster can only pull posts that appear on your brand’s Instagram Tagged tab. If your settings hide tagged posts, Roster never sees them. Worth a check before concluding your community is quiet. On first connection, Roster syncs the last 30 days of tagged posts.
What is captured
By platform, and under what conditions.
Feed posts and reels from members who tag you. Stories when the account is connected.
TikTok
Videos from members. Available on standard listening when tied to actions or campaigns.
Posts and reels, but only when the member @mentions your page at the time of publishing.
X
Pulled when the member clicks Refresh in the campaign or action, due to API changes.
Instagram stories appear on the contact profile and campaign pages rather than the main feed.
Related features
Questions brands ask
Do ambassadors have to connect their accounts?
Feed posts and reels that tag you are captured either way. Stories, and the richest metrics, require a connected account.
What is earned media value?
A dollar estimate of what the reach and engagement of a post would have cost as paid media, using CPM rates you can adjust per network and post type.
Can we change the EMV rates?
Yes, per network and post type, with custom values where you need them. Updated rates can be applied retroactively to historical posts.
Can we download the content?
Yes, where the platform supports it. Usage rights are a separate matter you set through campaigns.
Why did a post not appear?
Most often the member has not tagged your brand, your Instagram tag settings are hiding it, or your Meta connection has expired.