Turn your ambassadors’ best posts into Instagram partnership ads

Instagram partnership ads

Turn your ambassadors’ best posts into Instagram partnership ads

Roster shows you which ambassador content is worth boosting, requests partnership permission with one message, and tracks every agreement in one platform — then hands you off to Meta to launch. No more losing the thread in Ads Manager.

Book a Demo

Instagram partnership ads. Available on Growth, Pro, and Enterprise. TikTok Spark Ads coming soon.

The best post is easy to spot. Getting permission is not.

Without a system of record, amplification lives in DMs and memory.

You leave Roster to find them

You spot a top performer in Roster, then go hunting for the same creator in Meta’s Partnership Ads Hub.

The ask happens somewhere else

Permission gets negotiated in messages, or through Meta’s automatic request you can’t edit.

Nobody remembers who agreed

Which creators said yes, which codes you have, and what’s been revoked — all tracked by hand, if at all.

How it works

Four steps. Roster keeps the agreement; Meta runs the ad.

01

See what’s worth boosting

Rank top ambassador content by EMV (Earned Media Value), reach, and engagement to find the posts worth amplifying.

02

Request permission in Roster

Send a real Meta partnership request from the Partnership Hub, with a custom message in your brand’s voice.

03

Track and sync automatically

Request status syncs automatically. Capture pasted partnership codes, and revoke when an agreement ends.

04

Launch in Meta

Hand off to Meta’s Partnership Ads Hub to launch — the creator’s handle and social proof intact.

What you get

One system of record

Every request, approval, code, and revocation in one platform.

Custom request message

Write your own ask instead of relying on Meta’s un-editable automatic message.

Auto-synced status

See where every request stands without checking Instagram.

Creator stays in control

Creators approve in Instagram and can revoke permission at any time.

Fewer steps

The goal: take a dozen cross-tool steps down to a handful in Roster.

Related features

UGC campaignsBriefs, approval, and usage rights. Social feedEvery post mentioning your brand, in one platform. Creator DiscoveryFind and evaluate new Instagram creators who fit. Social listeningFind the people already tagging you. Creator programsRun influencer and creator relationships in the same platform. Brand performanceEMV and referred revenue in one view.

Questions brands ask

Does Roster run the ad?

No. You launch the ad in Meta. Roster finds the content, requests and tracks permission, and keeps the record of every agreement.

Do you see ad performance?

No. Roster doesn’t read ad performance or spend. Ad results live in Meta; Roster keeps reporting earned media value and referred revenue.

Which platforms?

Instagram partnership ads today. TikTok Spark Ads are coming soon.

Who approves?

The creator, in Instagram. They stay in control and can revoke permission at any time.

Which plans include it?

Instagram partnership ads are available on Growth, Pro, and Enterprise.