Programs
Run every program from one account
Programs let you group ambassadors, athletes, creators, and affiliates separately — each with its own application form, referral link, discount, commission rate, and rewards.
One brand account. As many programs as your team can run.
One program cannot serve four audiences
A creator, an affiliate, and a loyal customer want completely different things.
Everyone gets the same deal
Flat 10% for a nano creator and a signed athlete either overpays one or insults the other. Without segmentation you are stuck picking a middle that suits nobody.
Reporting turns to mush
When every member sits in one bucket, you cannot answer the only question that matters: which group actually returns more than it costs?
The experience does not fit
An athlete needs product and a contract. An affiliate needs a payout schedule. Serving both from one setup means both get a compromise.
How programs work
Start from a template or build from scratch, then configure each one independently.
Pick a template
Roster ships templates for Ambassadors, Athletes, Creators, Affiliates, Industry Professionals, and Customer Loyalty. Each preloads a sensible set of features — click See Features to compare before you commit, or start from scratch for full control.
Configure the program
Recruitment form and email templates, welcome campaign, personal discount code, smart link, shareable codes, referral commissions and points, referral tiers, ambassador portal options, Shopify customer sync, and Weglot translations — all set per program.
Scope everything else to it
Community channels, milestone series, campaigns, actions, and dashboards can each be scoped to a program, so an athlete never sees a creator brief and your reporting stays clean.
What you can control per program
Templates
Start from something that already works
Templates are not just naming conventions. Choosing Creators versus Ambassadors changes which features are switched on — creators skip personal discounts, points, actions, and milestones, because those are not what creators respond to.
Your Getting Started checklist adapts to the template you picked, so the setup tasks you see are only the ones that apply.
Segmentation
Reporting that answers the cost question
Every program has a dedicated dashboard alongside the brand-level view. Rearrange the cards, change the date range, and export the data to compare programs against each other.
Because contacts carry tags and custom properties from the moment they apply, you can slice performance by region, sport, size, or anything else you chose to collect.
Worth knowing
One person, one program, at a time
Ambassadors belong to a single program at a time. Discounts, referral links, and milestones are all program-level settings, so dual membership would give someone two codes and two links and no clear answer about which applies. Move people between programs as they grow instead.
A typical setup
What most mid-market brands end up running.
Ambassadors
Loyal customers on points and milestones, with a modest personal discount.
Creators
Content-first, product seeding and campaign briefs, usually no points.
Affiliates
Commission-led, higher rates, monthly payouts, no product.
Athletes
High touch, contracts, product allocation, and named account management.
Programs can be duplicated, so testing a fifth costs an afternoon.
Set up alongside programs
Questions brands ask
How many programs can we run?
There is no practical limit. Most mid-market brands run between two and five, usually splitting ambassadors, creators, and affiliates.
Can someone be in two programs?
No. An ambassador is in one program at a time, because discounts, links, and milestones are program-level. Move them between programs as their relationship changes.
Can we copy a program that is working?
Yes. Duplicate copies every setting, so you can spin up a regional or seasonal variant without rebuilding it.
What happens when we archive a program?
It moves to the Archived tab and disappears from the active view. No data is deleted, and historical reporting still includes it.
Can programs have different landing pages?
Yes. Each program has its own smart link destination URL, which is how brands run country-specific stores or per-creator landing pages.
See how it works on your brand
A 30-minute walkthrough with our team, focused on your programs and your catalog.