NewInstagram Creator Discovery and Meta Partnership Ads

Find and recruit the right Instagram and TikTok creators

Creator Discovery

Find the Instagram and TikTok creators who fit your brand

Search Instagram by audience and engagement, and TikTok by category, follower size and sales. Get to know creators before you ever reach out. Built on official Meta and TikTok data, with no scraping and no rented database of strangers.

Get a demo

Instagram and TikTok. Growth plan and up. Instagram requires a connected Instagram Business account.

Start with the people who already know you

Your best creators are often already in your program or already posting about you. Creator Discovery shows them first, then helps you recruit beyond your own audience with creators who fit on audience, category and real sales.

Two platforms, one search workflow

Each platform runs on its own official data, so you get the signals that matter most on each.

Instagram

Instagram creator discovery

Powered by Meta’s Instagram Creator Marketplace. Find and evaluate creators who fit, then reach out on your terms.

  • Search by audience, location, follower size and interests
  • Review reach, engagement and recent content
  • See past brand partnerships before you decide
  • Audience demographics for creators onboarded to the Marketplace
TikTok

Find TikTok influencers in the Creator Marketplace

Search the TikTok Creator Marketplace through TikTok’s official API. Find TikTok creators who fit your brand, see how their content resonates with shoppers, and invite them to work with you.

  • Search by category, follower size, GMV and units sold
  • Flags for creators who are already ambassadors
  • Flags for creators who have tagged your brand
  • Select creators and invite them in bulk

How it works

Search, evaluate, then act.

01

Connect your accounts

Connect Instagram and TikTok in Roster. Instagram discovery requires a connected Instagram Business account.

02

Search creators who fit

Filter Instagram creators by audience, location, follower size and interests. Filter TikTok creators by category, follower size, GMV and units sold.

03

Evaluate before you engage

Compare reach, engagement and partnership history on Instagram, and real sales performance on TikTok. See at a glance who is already an ambassador or has tagged you.

04

Bring them into your program

Invite TikTok creators in bulk from Roster, or open an Instagram creator’s profile to reach out. Then brief, reward and attribute them like the rest of your program.

What you get

Official data, no scraping

Meta’s Instagram Creator Marketplace and TikTok’s official API. No scraped profiles and no rented lists.

Commerce context on TikTok

See GMV and units sold alongside a creator’s content, so you understand the fit before you reach out.

Fit over follower count

Search by audience, category and interests, so you compare creators on fit, not follower count alone.

Home first

TikTok results flag existing ambassadors and creators who have tagged you, so existing relationships come first.

Partnership history

See an Instagram creator’s past brand partnerships and audience insights before you decide to work together.

Bulk invites on TikTok

Select the TikTok creators you want and invite them in one step, instead of one message at a time.

From a Roster brand

“It’s really fun to see our partners following on social media and be alerted whenever our company has been tagged in their posting.”

Entegro Health

Related features

Social listeningFind the people already tagging you. Partnership & Spark AdsRun your best creator posts as Meta partnership ads or TikTok Spark Ads. Creator programsRun influencer and creator relationships in the same platform. UGC campaignsBriefs, approval, and usage rights. Social feedEvery post mentioning your brand, in one platform. Brand ambassadorsRun an ambassador program that drives revenue.

Questions brands ask

Is this a marketplace of strangers?

No. Creator Discovery runs on official platform data: Meta’s Instagram Creator Marketplace for Instagram and TikTok’s creator marketplace for TikTok. No scraping and no rented list. You search by fit and performance, then decide who you want to work with.

Which platforms does it cover?

Instagram and TikTok (see the TikTok launch). On Instagram you search Marketplace-eligible creators by audience, location, follower size and interests. On TikTok you search by category, follower size and sales signals like GMV and units sold.

Do I need a TikTok Shop to use TikTok Creator Discovery?

No. Any brand on TikTok can search and evaluate TikTok creators. Commerce signals like GMV and units sold add context on how a creator’s content resonates with shoppers, alongside their categories and recent content.

Can I invite creators from Roster?

On TikTok, yes. Select the creators you want and invite them in bulk. On Instagram, Creator Discovery is for finding and evaluating creators; you open their profile and reach out from there.

How is it different from Social Listening?

Full Social Listening finds people already tagging you. Creator Discovery finds new creators who fit but haven’t posted about you yet. On TikTok, results also flag creators who are already ambassadors or have tagged your brand.

Which plans include Creator Discovery?

Creator Discovery on Instagram and TikTok is included on Growth, Pro and Enterprise.

Is Creator Discovery available on my account?

Instagram discovery requires a connected Instagram Business account. Book a Demo and we’ll confirm availability on both platforms for your brand.