Find and evaluate the right Instagram creators

Creator Discovery

Find and evaluate the right Instagram creators — the Meta-approved way

Search Instagram by audience, engagement, and partnership history, and see real performance before you ever reach out. Powered by Meta’s Instagram Creator Marketplace — no scraping, no rented database of strangers.

Book a Demo

Instagram, for Marketplace-eligible creators. A connected Instagram Business account is required.

Recruit creators who genuinely fit your brand

How it works

Read-only and Meta-approved: search, then evaluate.

01

Connect Instagram

Connect Facebook & Instagram in Roster. A connected Instagram Business account is required.

02

Search creators who fit

Search Instagram creators by audience, location, follower size, and interests.

03

Evaluate before you engage

Review reach, engagement, partnership history, and recent content — plus audience demographics for creators onboarded to the Marketplace.

What you get

Meta-sanctioned data

The first Meta-approved way to discover creators, powered by Meta’s Instagram Creator Marketplace. No scraping.

Fit over follower count

Search by audience, location, and interests, so you compare creators on fit — not follower count alone.

Partnership history

See a creator’s past brand partnerships before you decide to work together.

Audience insights

For creators onboarded to the Marketplace, see audience demographics alongside reach and engagement.

Link out to their profile

Open a creator’s Instagram profile to see their content in context.

From a Roster brand

“It’s really fun to see our partners following on social media and be alerted whenever our company has been tagged in their posting.”

Entegro Health

Related features

Social listeningFind the people already tagging you. Instagram partnership adsGet permission to amplify your best ambassador posts. Creator programsRun influencer and creator relationships in the same platform. UGC campaignsBriefs, approval, and usage rights. Social feedEvery post mentioning your brand, in one platform. Brand ambassadorsRun an ambassador program that drives revenue.

Questions brands ask

Is this a marketplace of strangers?

No. Creator Discovery is the first Meta-approved way to discover creators, powered by Meta’s Instagram Creator Marketplace — no scraping. You search by fit and engagement, then decide who you want to partner with.

Which platforms does it cover?

Instagram, for Marketplace-eligible creators. TikTok is coming soon.

How is it different from Social Listening?

Full Social Listening finds people already tagging you. Creator Discovery finds new creators who fit but haven’t posted about you yet.

Is Creator Discovery available on my account?

Creator Discovery requires a connected Instagram Business account. Book a Demo and we’ll confirm availability for your brand.