Find your advocates
Ambassador CRM Creator Discovery Recruitment Forms Social Listening Program TypesKeep them posting
Actions & Tasks Collect UGC Content Feed Points & Leaderboards Portal & Community Product SeedingTurn it into revenue
Discount Codes Partnership Ads Payments & Cash Rewards Performance Dashboard Sales AttributionHow DTC and ecommerce brands find the right creators, seed product, collect and license UGC, and turn the best content into Meta partnership ads and TikTok Spark Ads, with every sale tracked.
18 articles
How DTC and ecommerce brands get content, referrals and sales from creators, with benchmarks from live programs and examples from Caraway and…
Unlock ecommerce success with a powerful UGC strategy. Boost trust and sales with user-generated content. Learn how.
UGC doesn't have to cost $500 per video. Learn how DTC brands are using micro-creators and ambassador programs to scale authentic content…
Learn how to design an unboxing experience for Shopify brands that drives viral UGC, builds trust, and turns customers into long-term advocates.
De-influencing is audiences rejecting paid recommendation. What it changes for DTC brands, and how to build a creator program that survives it.
Social commerce collapses discovery and checkout into one moment. Why ambassadors are the supply that makes it work, and how to structure…
How DTC brands use product seeding to earn UGC content without upfront fees: who to gift, what to send, and how to…
A playbook for ecommerce brands: how to spot winning UGC, license it, run it through creator handles, and attribute the revenue it…
How creator whitelisting works on Meta and TikTok in 2026 — the permissions you actually need, how to run it at scale,…
The rights checklist, FTC disclosure rules, and attribution setup DTC brands need before running a single piece of creator content in a…
Stop wasting your customers' content. Learn how to turn UGC into revenue, automate rights management, and track real-time ROI with Roster's ambassador…
Explore the types of influencers - what makes them effective, when to engage them, and why they're crucial in modern marketing.
