Ecommerce Growth
Black Friday Marketing Strategy: 5 Ways to Get More From Your Ambassadors
A Black Friday marketing strategy built on your ambassadors: 5 plays to seed content early, reactivate quiet members, and track every sale…
Ecommerce Growth Strategy
Customer acquisition costs, retention, community and seasonal campaigns for DTC and ecommerce teams, with ambassadors, affiliates and creators as the content and trust engine behind social, brand and paid media.
6 articles
Ecommerce Growth
DTC Customer Acquisition Cost in 2026: $130–$156 Per Buyer
DTC CAC has climbed 40% in two years to a $130–$156 median. Here's what's driving it, and how brands are rebuilding acquisition…
Ecommerce Growth
The Loyalty Crisis: Why Customers Are Leaving Faster Than Ever (and How Smart Brands Are Fixing It)
Customer loyalty is on life support. Discover why discounts fail and how to fix the crisis by turning buyers into advocates with…
Ecommerce Growth
10 Cyber Monday Marketing Ideas Your Ambassadors Can Run
10 Cyber Monday marketing ideas your ambassadors can run: gift guides, haul videos, code drops, live shopping, and more, each tied to…
Ecommerce Growth
What Is Shopify and Big Reasons Why Should You Use It?
What is Shopify? Shopify is a complete software solution to launch, manage, and grow an online business. Learn if it's a good…
Ecommerce Growth
Why Do Customers Buy? 7 Psychological Triggers
Customers buy for seven core psychological reasons — from social proof to fear of missing out. Here's what actually drives purchase decisions,…