Our story
About Roster
Roster is the all-in-one brand ambassador, affiliate and influencer platform for ecommerce brands, with flat pricing and 0% fees on affiliate sales.
We started in 2016 with one belief: the most powerful influence a brand has comes from the people who already love it. That belief still drives everything we build.
Since 2016Lehi, Utah
What we believe
Your brand community is your best marketing
Fans, customers and creators already want to promote the brands they love. Roster gives them a home, a reason to post and rewards that keep them going.
Fans come first
Your biggest advocates already buy from you and talk about you. Every program on Roster starts with your own customers and community.
Creators are partners
We build for fit, permission and lasting partnerships, so creators are treated as people, not inventory.
One platform, not five tools
Social, brand and paid media marketers should work from the same people, the same content and the same results.
Your growth is yours
One flat monthly price and 0% fees on affiliate sales, so your bill does not grow as your program does.
Our story
From 2016 to today
Ten years of helping brands work with the people who love them.
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2016Where it startedA tool that helped brands find and work with the people already talking about them online.
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2022Wooly becomes RosterA new name and a platform built to turn customer communities into brand ambassadors at scale. Read the announcement
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TODAYOne platform for ecommerce marketingCreator discovery on Instagram and TikTok, partnership and Spark Ads, cash rewards and leaderboards, and Roster in Claude and ChatGPT through the MCP server.
Who we serve
One brand community. More content and revenue for DTC and ecommerce brands.
Roster unites your social, brand and paid media marketers around a brand community that creates the content you post and promote, and drives the referral revenue you report on.
- One brand communityEvery fan, ambassador, affiliate and creator in one CRM
- Brand contentEvery UGC post, with usage rights attached
- Referral revenueEvery order tied to the person who drove it
Agencies run programs on Roster for their clients too. Roster for agencies
Brands grow with the people who love them
Caraway, Cozy Earth, Blenders, TheFeed.com and VKTRY run ambassador, affiliate and creator programs on Roster.
- 1.5M+referred orders
- $250M+referred revenue
- 1.7M+UGC posts
In the news
Recent Roster news
- PRWebOct 20, 2026Roster Adds TikTok Creator Discovery and Spark Ads, Giving Social, Brand and Paid Media Teams One Platform for Creator MarketingRead the story →
- Martech PulseOct 6, 2026Roster Launches Instagram Creator Discovery & Meta Partnership Ads for Ecommerce and DTC BrandsRead the story →
- Retail DiveSep 9, 2026New Roster Study: The Top 25% of DTC Ambassador Programs Refer 5.6% of RevenueRead the story →
- PRWebAug 19, 2026Roster Names SaaS Veteran Raj Nijjer CEO & Launches MCP Server for its Brand Ambassador PlatformRead the story →
Roster at a glance
- Company
- RosterAlso known as GetRoster
- Headquarters
- Lehi, Utah, United States
- Founded
- 2016
- Built for
- DTC and ecommerce brandsShopify, Shopify Plus, BigCommerce, WooCommerce, Wix and custom builds
- Pricing
- One flat monthly price0% fees on affiliate sales. See plans
- Rating
- 4.8 on the Shopify App Store
- AI access
- Works in Claude and ChatGPTThrough the Roster MCP server
- Contact
- info@getroster.comSales: book a demo · Help: docs and API
Which Roster is this?
Roster at getroster.com is a marketing platform for ecommerce brands. It is not a sports team roster, staff rostering or scheduling app, and it is not affiliated with roster.com, ugcroster.com, joinroster.co or RosterHub.
Common questions about Roster
What is Roster?
Roster is the all-in-one brand ambassador, affiliate and influencer platform for ecommerce brands. Brands use it to recruit ambassadors from their customers, find creators, reward them with links, codes, commissions, cash rewards and product, collect UGC with usage rights, and track the orders and content each person drives.
Who is Roster built for?
DTC and ecommerce brands with a loyal customer base, and the social, brand and paid media marketers who run their ambassador, affiliate and creator programs. Agencies also run programs on Roster for their clients.
Does Roster charge fees on affiliate sales?
No. Roster is one flat monthly price with 0% fees on affiliate sales, so your bill does not grow as your program does. See plans.
Which ecommerce platforms does Roster work with?
Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix and custom builds. Roster also connects to Meta and TikTok, Klaviyo, PayPal, Venmo and Zapier, and to Claude and ChatGPT through the Roster MCP server. See the integrations page.
How is Roster different from an affiliate app?
Affiliate apps track links and pay commissions. Roster does that and also recruits from your customer list, finds creators, runs campaigns and rewards for content, collects UGC with rights attached, and hands the best UGC posts to your paid media marketers as Meta partnership ads and TikTok Spark Ads. Ambassadors, affiliates and creators live in one platform. Compare options in our guide to brand ambassador software.
Where is Roster based?
Lehi, Utah, in the United States. Roster was founded in 2016.