Discover TikTok creators and amplify your best content with Spark Ads

Roster now supports TikTok for both creator growth features. TikTok Creator Discovery helps you find and evaluate TikTok creators who fit your brand. TikTok Spark Ads lets you get a creator’s permission to run their best organic TikTok as a paid ad from their own handle. Both are built on official TikTok APIs.

Your best creators are already out there. Keeping track of them is the hard part.

Most brands start their creator program with the people they already have: customers, fans and brand ambassadors. That’s the right place to start. Sooner or later, though, you want to reach beyond your own list. On TikTok, that has usually meant one of two things: scrolling the app for hours, or paying for a database of strangers.

Amplifying what works has its own problem. You spot a TikTok that’s taking off. Then you leave your tools, message the creator, wait for a Spark code, paste it into a spreadsheet, and hope nobody loses the thread before the campaign launches.

TikTok Creator Discovery: search the TikTok Creator Marketplace from Roster

Creator Discovery now has a TikTok tab next to Instagram. It’s a faster way to find TikTok influencers and creators who fit your brand. It searches the TikTok Creator Marketplace through official TikTok APIs, so there’s no scraping and no rented list of strangers.

Instagram discovery leans on audience and engagement. TikTok discovery adds commerce signals: GMV band, units sold, category and follower size. You can understand how a creator’s content resonates with shoppers before you reach out.

What it’s like to use

• Filter by fit. Narrow results by location, follower range and industry or content category, from beauty and personal care to baby and kids, education or financial services.
• Look at home first. Creator cards flag anyone who is already an Ambassador in your program, and anyone who has already Tagged your brand (the same people social listening surfaces). Start with the warm relationships, then go wider.
• Open a full profile. Check performance (followers, median views, engagement rate), categories, any partnership history with your brand, and recent content before you decide.
• Invite several creators at once. Select the creators you want to work with and invite them to collaborate through TikTok One, TikTok’s official creator collaboration platform. Each invite is tracked through Invited, Accepted, Content pending and Completed, so you always know where things stand.

Growth+Creator Discovery on Instagram and TikTok is included on the Growth plan and up. Learn more about Creator Discovery

TikTok Spark Ads: amplify the content that’s already working

Spark Ads are TikTok’s version of partnership ads. A creator’s organic video runs as a paid ad from the creator’s own handle, so it keeps their voice, their social proof and their comments. That’s very different from a brand ad built from scratch.

Roster handles everything around the ad: which video to boost, getting permission, and keeping the record.

How it works

1. 01
   See what’s worth boosting. Rank your creators’ TikToks by EMV (Earned Media Value), reach and engagement to find the videos that earned their spot.
2. 02
   Request Spark Ads authorization in Roster. Ask the creator to authorize their video. They generate the Spark code and grant permission in TikTok.
3. 03
   Track and sync. Capture the code against the video, see the status of every request, and revoke when an agreement ends. Your whole Spark Ads history lives in one platform instead of a spreadsheet.
4. 04
   Launch in TikTok. Hand off to TikTok Ads Manager with the creator’s handle intact, and set your budget and targeting there.

Roster doesn’t run the ad, and it doesn’t read your ad spend or ad performance. Those stay in TikTok Ads Manager. Roster keeps the agreement, the EMV and the referred-revenue story. It also works on creators’ shoppable TikTok Shop videos, not just their regular posts.

Pro+TikTok Spark Ads is included on the Pro plan and up, alongside Meta partnership ads. Learn more about Partnership & Spark Ads

How to get set up with TikTok

1. 1
   Onboard as a business on TikTok if you haven’t already.
2. 2
   Connect Roster to your TikTok business account.
3. 3
   Open Discover and choose the TikTok tab to start searching, or open your top TikTok content to request Spark Ads authorization.

Creator Discovery and Spark Ads work independently. You can use one without the other, and neither requires a TikTok Shop.

Built to be trusted

Why this matters for ecommerce and DTC brands

Roster already runs your creator program as one loop: Discover, Activate, Amplify, Attribute. TikTok now plugs into both ends of it.

This is also why we built Spark Ads into the same platform as your ambassador program. Your ambassadors and creators make the authentic, original videos that paid social needs. Spark Ads gives that content reach, and Roster shows what it earned, so your organic program and your paid program stop living in separate worlds.

Instead of one tool to find creators, another to message them, a spreadsheet for permissions and an ads platform nobody connects back to sales, you get one platform and one number.

Frequently asked questions