Customers -
the OG brand ambassadors!

Nothing captures the heart of your brand better than genuine customers! Their stories and personal experiences, often resonate deeper and wider than the most polished marketing efforts.

Customers are the OG brand ambassadors!​

Everyone has influence!

Consumers do more than purchase. They talk. And when they talk, it greatly impacts a brand’s popularity. Using Roster, companies turn loyal customers into active brand ambassadors who spread the word about products and services on social media, through online reviews and posts, and in person with potential consumers.

Customer-powered marketing

Unleash the power of everyday consumers. With Roster, brands amplify word-of-mouth marketing and ensure products are recommended, brand values upheld, and traditional influencers are outpaced—all without the typical influencer costs and risks.

Empower your super fans

Leverage Roster’s toolkit, designed to help businesses cultivate and enhance their relationships with customer advocates.

Activate customers for big wins​

Activate clients for big wins

Roster makes it easy to get your customers engaged and participating in campaigns, actions, and events. 

Quick tasks like leaving product reviews, following the company on social media, and sharing discount codes are winning ways to build brand communities. 

Low upfront costs

Ignite your fanbase and reward their passion in a snap.

Embrace the power of outcome-based incentives, leaving behind commission and flat fee models. Rewards can be anything from a percentage off discount code to points to free product.  

Rewards are based on the customers performance so expenses only follow results. Rewards might be anything from a percentage off discount code to points to a free product. You're not stuck in a commission-only model. 
Word-of-mouth marketing with customers creates a loyal following, not just a stream of one-time buyers.

Get the ROI you need

Customers have great influence because they use your products and want to share their real opinions.

Roster’s tools measure and scale the impact of this authentic form of marketing. 

Word-of-mouth marketing leads to loyal followers, not just single-time buyers. Engaged customers are more likely to buy again and recommend your business, increasing lifetime value (LTV) and maximizing your return on investment.

Referral links

Instantly see how much traffic and revenue customer advocates drive with referral links.


Give your supporters unique promo codes to use and share with friends and followers.

Track and optimize your customer community’s growth, UGC, social metrics, and revenue. 

Seamless communication

Your current customer’s enthusiasm for the brand significantly affects the rate you acquire new consumers. Keep customer ambassadors enthused with their very own program portal. 

Customizable ambassador portal​

Roster’s portal is a big hit with customer ambassadors since it keeps them in the loop and engaged.

It’s simple for brand advocates to participate in campaigns, complete activities, share content, and earn rewards. They have constant access to all of the tools they need to promote your business.