Customers -
the OG brand ambassadors!

Nothing sparks enthusiasm quite like genuine customers! Their authentic experiences with your products outshine any ad or marketing strategy.

Customers are the OG brand ambassadors!​

Everyone has influence. Especially customers!

Consumers do more than purchase. They talk. And greatly impact a brand’s popularity.
Using Roster, companies turn loyal customers into active brand ambassadors who spread the word about products and services on social media, through online reviews and posts, and in person with potential consumers.


Roster's customer engagement platform

Roster’s suite of tools quantifies and expands word-of-mouth marketing by empowering regular consumers to recommend products, uphold brand guidelines, and outperform established influencers. Brands skip the upfront risks and high costs of influencer marketing.


Find and recruit a powerful team of brand ambassadors

Find your super fans

Roster makes it easy and quick to connect your brand champions with tools like:

With Roster brands form rewarding relationships with their customers to drive business growth.
Activate customers for big wins​
Equip brand ambassadors for success

Activate clients for big wins

Roster makes it easy to get your customers engaged and participating in campaigns, actions, and events. 

Quick tasks like leaving product reviews, following the company on social media, and sharing discount codes are winning ways to build brand communities. 

Low upfront costs

Ignite your fanbase and reward their passion in a snap.

Embrace the power of outcome-based incentives, leaving behind commission and flat fee models. Rewards can be anything from a percentage off discount code to points to free product.  

Rewards are based on the customers performance so expenses only follow results. Rewards might be anything from a percentage off discount code to points to a free product. You're not stuck in a commission-only model. 
Word-of-mouth marketing with customers creates a loyal following, not just a stream of one-time buyers.
measure analytics and metrics for brand ambassadors

Get the ROI you need

Customers have great influence because they use your products and want to share their real opinions.

Roster’s tools measure and scale the impact of this authentic form of marketing. 

Word-of-mouth marketing leads to loyal followers, not just single-time buyers. Engaged customers are more likely to buy again and recommend your business, increasing lifetime value (LTV) and maximizing your return on investment.

Referral links

Instantly see how much traffic and revenue customer advocates drive with referral links.


Give your supporters unique promo codes to use and share with friends and followers.

Track and optimize your customer community’s growth, UGC, social metrics, and revenue. 

Seamless communication

Your current customer’s enthusiasm for the brand significantly affects the rate you acquire new consumers. Keep customer ambassadors enthused with their very own program portal. 

Customizable ambassador portal​

Roster’s portal is a big hit with customer ambassadors since it keeps them in the loop and engaged.

It’s simple for brand advocates to participate in campaigns, complete activities, share content, and earn rewards. They have constant access to all of the tools they need to promote your business.