Last updated November 2026
Roster beats ShopMy for DTC and ecommerce brands that want a creator program without a fee on every creator sale. ShopMy's Launch Package charges a monthly subscription plus a 3.9% transaction fee on creator-driven sales, on top of commissions, and holds back new creator discovery until a brand has 25 earning promoters and passes an upgrade review. Roster is one flat monthly price, takes no percentage of your sales or creator payouts, and runs Meta partnership ads and TikTok Spark Ads with the customers and creators you recruit.
ShopMy is a creator commerce network: creators build shops and links on ShopMy and brands pay commissions through it. Roster is built around your community: customers, fans already posting about you and new creators in one program you own, rewarded automatically with commissions, cash rewards, points, milestones and leaderboards.
Updated November 2026: Roster is the creator marketing platform for DTC and ecommerce brands, with ambassadors and creators in one platform and flat pricing. It includes Creator Discovery on Instagram and TikTok, Meta partnership ads and TikTok Spark Ads, cash rewards, leaderboards and anytime product gifting.
Roster vs ShopMy at a glance
Both platforms help brands pay creators for the sales they drive and turn creator content into ads. The difference is what you pay on each sale, whose network the creators belong to, and what you can do before you qualify for more.
| Roster | ShopMy | |
|---|---|---|
| Best for | DTC and ecommerce brands building lasting creator and ambassador programs they own | Premium and luxury brands working with curated creators in ShopMy's network |
| Pricing | FLAT One flat monthly price, full core platform on every plan | Launch Package: monthly subscription plus a 3.9% transaction fee on creator-driven sales |
| Percentage of your sales or creator payouts | ZERO None | 3.9% of gross merchandise value on creator-driven orders, on top of commissions |
| Finding new creators | ✓ Creator Discovery on Instagram and TikTok on every plan | Launch Package sees only creators already promoting you; discovery needs an upgrade after 25 earning promoters |
| Where creators live | Your own branded program and portal | ShopMy's creator network, with shops and links on ShopMy |
| Meta partnership ads | ✓ Creator permission tracked in Roster | ✓ Spotlights |
| TikTok Spark Ads | ✓ Authorization codes tracked in Roster | ✓ Spotlights |
| Ambassador program from your own customers | ✓ Email list recruiting, recruiting form and social listening | Invite link for creators to join ShopMy |
Checked November 7, 2026 against shopmy.us brand pages and the ShopMy Brand Guide (Launch Package payments, fees and functionality articles), and getroster.com. Not published means the capability is not described on those public pages, not that the product lacks it.
Why brands switch from ShopMy to Roster
- One flat monthly price instead of a 3.9% fee that grows with every creator sale.
- Creator Discovery from day one, not after 25 earning promoters and an upgrade review.
- A program your customers and creators join under your brand, with points, milestones, leaderboards and cash rewards.
How Roster and ShopMy differ
What you pay as creator sales grow
ShopMy's Brand Guide lists three parts to the Launch Package: a monthly subscription fee, commission payments to creators and a 3.9% transaction fee on gross merchandise value paid to ShopMy. Its own example: when creators drive $100 in sales at a 15% commission, the brand pays $15 to creators and $3.90 to ShopMy. At $1M a year in creator-driven sales, that fee alone is $39,000, before commissions and the subscription. Larger packages cost more, and Promoter Gifting and Promoter Chat are add-ons at extra cost.
Roster is one flat monthly price with the full core platform on every plan. Roster never takes a percentage of the sales your program drives and charges no percentage on creator payouts, so the cost does not grow as the program works.
Your program versus a creator network
On ShopMy, creators build shops and affiliate links inside ShopMy's network, and brands invite creators to join it. On the Launch Package, a brand can engage creators who already link to its products but cannot discover new ones, chat with creators or see creator analytics until it reaches 25 earning promoters and is approved for an upgrade.
Roster has no network in the middle. Customers are invited into your program after they buy, fans already tagging you are found through social listening, and new creators are found through Creator Discovery on Instagram and TikTok using official Meta and TikTok APIs. Everyone joins your branded portal, with automated milestones, points, leaderboards, cash rewards and product gifting included. That is how Caraway built $2.1M in referred revenue and 8x more tracked ambassador UGC posts with Roster.
From creator content to partnership ads
ShopMy's Spotlights let brands secure creator approval and run organic creator content as paid partnership ads on Meta and TikTok from the ShopMy platform.
Roster does the same for the whole program, not only creators in a network. UGC posts come with usage rights recorded against each creator, and your paid media team runs the best of them as Meta partnership ads or TikTok Spark Ads from your own accounts, with every creator permission and Spark Ads authorization code tracked in Roster.
Signs you have outgrown a creator network
- Your fee to the platform grows every month your creators sell more
- You want to find new creators now, not after 25 earning promoters
- Your best advocates are customers who will never build a creator shop
- Gifting and messaging creators cost extra
- You want creators to join your brand's program, not another platform's network
One platform for your social, brand and paid media marketers
ShopMy connects premium brands with creators in its network. Roster is the single platform your ecommerce marketing team works from, so social, brand and paid media marketers share one record of every ambassador and creator.
Social media marketers
Recruit ambassadors and creators, run campaigns and briefs, discover creators on Instagram and TikTok, and see every tagged UGC post through social listening.
Brand marketers
Build a lasting community, reward it with cash, points, leaderboards and product, and collect UGC with usage rights.
Paid media marketers
Get creator permission in Roster and run the best UGC posts as Meta partnership ads or TikTok Spark Ads from your own accounts.
Growth and ecommerce marketers
Track links and codes, attribute every order and pay out automatically, on one flat price with zero cut of your sales.
What Roster added in 2026
If you compared Roster and ShopMy before, these are the additions that change the comparison:
Creator Discovery, Instagram and TikTok
Find and evaluate creators through official Meta and TikTok APIs, no scraping. How it works
Meta partnership ads and TikTok Spark Ads
Get creator permission in Roster, then launch in Meta or TikTok from the creator's own handle. How it works
Cash rewards
Pay for the work, not only the sale, with flat cash rewards alongside commissions. Cash rewards
Leaderboards
Live, privacy-safe rankings that keep members posting. Leaderboards
Product gifting, anytime
Welcome gifts and one-off drops with no campaign required, fulfilled through Shopify. Product gifting
Works in Claude and ChatGPT
Ask questions about your program and take action from Claude or ChatGPT with the Roster MCP server. Roster MCP server
Feature comparison
Every row below is drawn from what each vendor publishes on its own site as of November 2026. Where a capability is not described publicly, the cell says so rather than guessing.
| Roster | ShopMy | |
|---|---|---|
| Recruiting and discovery | ||
| Recruit ambassadors from your Shopify customers | ✓ Email list recruiting | Invite link for creators to join ShopMy |
| Online recruiting form and branded portal | ✓ | Creator sign-up page on ShopMy |
| Social listening to find fans already posting | ✓ | ✓ Social listening |
| Creator Discovery | ✓ Instagram and TikTok, official Meta and TikTok APIs | ✓ Creator database (Core and above) |
| Rewards and engagement | ||
| Commissions and flat fees | ✓ | ✓ Commissions, bonuses and Opportunities |
| Cash rewards | ✓ Pay for the work, not only the sale | ✓ Opportunities: fixed payments for guaranteed posts |
| Points, milestones and leaderboards | ✓ | Not published |
| Product gifting | ✓ Anytime, no campaign required, fulfilled through Shopify | ✓ Automated gifting (add-on on the Launch Package) |
| Content and ads | ||
| UGC with usage rights | ✓ | Not published |
| Meta partnership ads | ✓ Creator permission tracked in Roster | ✓ Spotlights |
| TikTok Spark Ads | ✓ Authorization codes tracked in Roster | ✓ Spotlights |
| Tracking and payouts | ||
| Referral links and discount codes | ✓ Leak-resistant codes | ✓ Affiliate links and discount codes |
| Sales attribution by creator | ✓ | ✓ Performance and ROI data |
| Fraud protection | ✓ | Not published |
| Venmo and PayPal payouts | ✓ | ✓ Talent payment through ShopMy |
| Pricing and platform | ||
| Plans and features published | ✓ On the pricing page | Packages described in the Brand Guide |
| Percentage of your sales or creator payouts | ZERO None | 3.9% of creator-driven GMV on the Launch Package |
| Works in Claude and ChatGPT (MCP server) | ✓ | Not published |
| Shopify | ✓ Built on Shopify | ✓ ShopMy Shopify app |
Sources, checked November 7, 2026. Roster rows from getroster.com. ShopMy rows from shopmy.us brand pages and the ShopMy Brand Guide. Not published means the capability is not described on those public pages as of the date above, not that the product lacks it. Confirm anything decision-critical with each vendor.
Switching from ShopMy to Roster
Start with the creators and ambassadors who already promote you. Their details and commission structures import into Roster from CSV, and they get Roster links and codes that track on Shopify with no fee on the sales they drive.
Then widen the program: invite your customers, find fans already posting through social listening, and add new creators through Creator Discovery. Roster's onboarding covers program design, rewards and how your best UGC posts flow into Meta partnership ads and TikTok Spark Ads.
Frequently asked questions
What is ShopMy?
ShopMy (Shop My Shelf, Inc.) is a creator commerce platform where creators build digital shops and affiliate links, and brands pay commissions, bonuses and fixed fees for posts through ShopMy. It positions itself for premium brands and curated creators.
How much does ShopMy cost?
ShopMy's Brand Guide says its Launch Package includes a monthly subscription fee, commission payments to creators and a 3.9% transaction fee on gross merchandise value from creator-driven orders. Larger packages cost more, and some features are paid add-ons. Roster is one flat monthly price, with plans shown on its pricing page.
What is the ShopMy 3.9% fee?
On the Launch Package, ShopMy charges 3.9% of the gross merchandise value of creator-driven orders, paid on top of creator commissions. ShopMy's example: $100 in creator sales at a 15% commission costs $15 for the creator and $3.90 for ShopMy. No fee applies when a creator's commission is 0%.
Can I discover new creators on ShopMy?
Not on the Launch Package. ShopMy's Brand Guide says Launch Package brands can engage creators already promoting them but cannot discover new creators, chat with creators or see creator analytics until they reach 25 earning promoters and are approved for an upgrade.
Does ShopMy support Meta partnership ads and TikTok Spark Ads?
Yes. ShopMy's Spotlights run approved creator content as paid partnership ads on Meta and TikTok. Roster also supports Meta partnership ads and TikTok Spark Ads, with creator permission and authorization codes tracked for every creator and ambassador in your program.
What are the best ShopMy alternatives?
Roster is the strongest ShopMy alternative for DTC and ecommerce brands: one flat monthly price with no fee on creator sales, ambassadors and creators in one program you own, Creator Discovery on Instagram and TikTok, and Meta partnership ads and TikTok Spark Ads. See pricing or book a demo.
Can I move my creators from ShopMy to Roster?
Yes. Creator lists and commission structures import into Roster from CSV, and your creators get Roster links and codes on Shopify. Creators can keep their own ShopMy shops for other brands while promoting you through your Roster program.
Is Roster better than ShopMy?
Yes, for DTC and ecommerce brands that want a lasting program they own. Roster is one flat monthly price instead of a subscription plus 3.9% of creator sales, includes Creator Discovery without a promoter threshold, and adds ambassadors from your own customers, points, milestones, leaderboards and cash rewards.
How Roster works
- Turn customers into ambassadors with email list recruiting, an online recruiting form, and social listening
- Grow a creator program with Creator Discovery on Instagram and TikTok, built on official Meta and TikTok APIs
- Meta partnership ads and TikTok Spark Ads, with creator permission tracked in Roster
- Commissions and cash rewards, points, milestones and leaderboards, and product gifting anytime, no campaign required
- UGC capture with usage rights, so you can run what your community creates
- Leak-resistant codes and links, sales attribution, fraud protection, and Venmo and PayPal payouts
- The Roster MCP server for Claude and ChatGPT, included on every plan
- See plans and pricing, the full feature set, or customer case studies
Comparing other tools? Roster vs Aspire, Trybe, Upfluence, CreatorIQ, Archive, GRIN, Brandbassador, Superfiliate, Social Snowball, UpPromote, Shopify Collabs, GoAffPro, Refersion, impact.com, Awin and LeadDyno. Or see Roster as a creator marketing platform, Roster as a Shopify ambassador app, the best brand ambassador software and Ambassador Marketing Benchmarks 2026.
Comparison based on publicly available information as of November 2026, drawn from shopmy.us, the ShopMy Brand Guide and getroster.com. ShopMy fees and packages can change; confirm current figures, terms and capabilities with the vendor. All trademarks are the property of their respective owners.