Last updated October 2026
Roster beats Club (formerly Brandbassador) on transparency and scope. Roster publishes its plans, includes creator discovery on Instagram and TikTok, and runs Meta partnership ads and TikTok Spark Ads, none of which Club publishes. Roster's milestones and rewards also run automatically, instead of depending on someone writing missions every week.
Club's pricing page lists Hub, Suite and Universe as price on request. Roster is one flat monthly price, and its entry plan already includes recruiting customers, cash rewards, points, milestones, leaderboards, product gifting and payouts.
Updated October 2026: Roster is the all-in-one brand ambassador, affiliate and influencer platform for ecommerce brands, with no cut of your sales. This year it added Creator Discovery on Instagram and TikTok, Meta partnership ads and TikTok Spark Ads, cash rewards, leaderboards and anytime product gifting, so social, brand and paid media teams work from one flat-price platform.
Roster vs Brandbassador at a glance
Of the 11 platforms we compare, Roster is the only one that publishes support for both Meta partnership ads and TikTok Spark Ads, alongside ambassador, affiliate and creator programs on one flat price with no cut of your sales.
| Roster | Club | |
|---|---|---|
| Best for | DTC and ecommerce brands running ambassador, affiliate and creator programs in one platform | Mission-based community programs run by a dedicated community manager |
| Pricing model | FLAT One flat monthly price | Hub, Suite and Universe, price on request |
| Fees on your sales or payouts | ZERO None on any plan | Not published |
| Creator discovery | ✓ Instagram and TikTok, official Meta and TikTok APIs | Not published |
| Meta partnership ads | ✓ With creator permission tracked in Roster | Not published |
| TikTok Spark Ads | ✓ With authorization codes tracked in Roster | Not published |
| Product gifting | ✓ Anytime, no campaign required | Free product as a reward type |
| Rewards beyond commission | Cash rewards, points, milestones and leaderboards | Points, gift cards, cash and missions |
| Ecommerce platforms | Shopify, BigCommerce, WooCommerce | Shopify, WooCommerce, BigCommerce, Adobe Commerce, Centra |
Checked October 19, 2026 against each vendor's public pricing and product pages and Shopify App Store listing. Not published means the capability is not described on those public pages, not that the product lacks it.
Why brands switch from Brandbassador to Roster
- Published plans instead of quote-only tiers.
- Creator discovery, Meta partnership ads and TikTok Spark Ads that Club does not publish.
- Automated milestones, cash rewards and leaderboards, with no weekly mission writing.
Brandbassador is now Club
If you searched for Brandbassador and landed on Club, that is the rebrand. Club announced it on their own site: the name changed, existing accounts, data, and live campaigns moved across, and the Brandbassador app became the Club app. Their framing is that the product moved from managing tasks to hosting owned communities.
The transition is still in progress in public. Club runs on club.co, some pages still resolve on brandbassador.com and club.me, and their Shopify App Store listing is still published under the Brandbassador name. Worth knowing if you are trying to find current documentation or support during an evaluation.
This page uses both names, because the software most brands are shortlisting is still the one they knew as Brandbassador.
How Roster and Club differ
Missions versus program infrastructure
Club's model is the mission. You define a task, ambassadors claim it in the app, you reward completion. Club ships over 200 pre-made campaign templates and a mission builder with segmentation, and their own marketing leans on gamification and engagement. It is a good engine for activity, and for a brand with a community manager whose job is to keep that engine fed, it works.
Roster starts from the ambassador rather than the task. Customers get invited into the program after they buy, milestone journeys move them through tiers without anyone publishing a mission that week, and product seeding, discount codes, referral tracking, and payouts all run off the same record inside Shopify. Engagement is automated rather than authored.
What you can actually buy at the entry level
This is the comparison most buyers miss. When we checked Club's pricing page in September 2026, it sold three tiers: Hub, Suite, and Universe. Hub, the starter plan, includes their Engage, Communicate, and Affiliate modules. Insights and Manager start at Suite. Recruit, the module for growing your community, and Loyalty are only in Universe, the enterprise plan.
So on the starter plan you can run missions, message your community, and track affiliate sales, but reporting, ambassador management tooling, recruitment, and loyalty tiers sit behind two upgrades. For a brand at $1M to $25M in revenue that is trying to turn its existing customers into ambassadors, recruitment is not an enterprise feature. It is the whole first step.
Roster is one flat monthly price. The entry plan already includes unlimited contacts, commissions and cash rewards, points, milestones and leaderboards, product gifting, social listening, Venmo and PayPal payouts, fraud protection, and the MCP server. See pricing for what each plan includes.
What you pay and how you find out
Club's pricing page lists all three tiers as price on request. The calls to action are get a quote, book a demo, and request enterprise pricing. There is no published number anywhere on their site, so the only way to learn what Club costs is to take a sales call.
Roster's plans are published on its pricing page, where any buyer can read them without talking to anyone. Every Roster plan is a flat monthly subscription. There is no revenue share and no affiliate fee on any tier, so the sales your ambassadors drive are yours at full margin and the bill does not grow as the program does. Club does not publish its pricing model, so ask them directly how their fee is structured.
| Roster | Brandbassador (Club) | |
|---|---|---|
| Pricing published where a buyer can see it | ✓ Pricing page | No, quote only |
| Entry plan | One flat monthly price | Club Hub, price on request |
| Pricing model | FLAT Plans on the pricing page | Three tiers, no figures published |
| Percentage taken on your sales | ZERO No rev share, no affiliate fee | Fee structure not published |
| Recruiting customers into the program | Included on every plan | Recruit module, Universe tier only |
| Loyalty tiers | Milestones and points on every plan | Loyalty module, Universe tier only |
| Reporting and analytics | Included on every plan | Insights module, Suite tier and above |
Sources, checked October 2026. Club tier names and the absence of published prices re-checked in October 2026 at club.co/pricing. Module inclusions are as that page listed them in September 2026; the current page no longer shows them, so confirm with Club. Roster plans from getroster.com/pricing. Third-party reviewers have reported a Club entry price in the region of $2,000 a month on an annual contract based on demo data, but Club does not publish this and we have not verified it, so treat any figure you see quoted elsewhere as unconfirmed and get the number from Club directly.
Signs you need more than a mission engine
- Mission completion is up and revenue attributed to the program is not
- Somebody on your team spends hours a week writing and scoring missions
- Engagement drops the week that person is on vacation
- Your best prospects are customers who already bought, and nothing invites them in automatically
- Product seeding is a manual fulfillment task rather than a triggered one
- You are collecting UGC without the rights to run it as an ad
- Paying ambassadors means a spreadsheet, and tax paperwork at year end is somebody's problem
One platform for every team behind your brand
Club, formerly Brandbassador, is a mission-based community platform with quote-only pricing. Roster is built for the wider job: one platform where social, brand, paid media and ecommerce teams run ambassadors, affiliates and creators from the same record, instead of buying a point solution each.
Social media teams
Recruit ambassadors and creators, run campaigns and briefs, discover creators on Instagram and TikTok, and see every tagged post through social listening.
Brand teams
Run ambassador programs and a private community, reward loyal customers with cash, points, leaderboards and product, and collect UGC with usage rights.
Paid media teams
Get creator permission in Roster and run the best posts as Meta partnership ads or TikTok Spark Ads, with every agreement on record.
Ecommerce and growth teams
Track referral links and codes, attribute every order, and pay out automatically, on one flat price with no cut of sales.
What Roster added in 2026
If you compared Roster and Brandbassador before, these are the additions that change the comparison:
Creator Discovery, Instagram and TikTok
Find and evaluate creators through official Meta and TikTok APIs, no scraping. How it works
Meta partnership ads and TikTok Spark Ads
Get creator permission in Roster, then launch in Meta or TikTok from the creator's own handle. How it works
Cash rewardsNew
Pay for the work, not only the sale, with flat cash rewards alongside commissions. Cash rewards
LeaderboardsNew
Live, privacy-safe rankings that keep members posting. Leaderboards
Product gifting, anytimeNew
Welcome gifts and one-off drops with no campaign required, fulfilled through Shopify. Product gifting
Flat pricing, zero cut of sales
One monthly price with the full core platform on every plan. We never take a percentage of the sales your program drives. Pricing
Feature comparison
Every row below is drawn from what each vendor publishes on its own site or Shopify App Store listing as of October 2026. Where a capability is not described publicly, the cell says so rather than guessing.
| Roster | Brandbassador (Club) | |
|---|---|---|
| Program setup | ||
| Unlimited ambassadors and contacts | ✓ | ✓ |
| Recruit customers as ambassadors post-purchase | ✓ On every plan | Recruit module, enterprise tier |
| Custom recruitment forms and web embed | ✓ | ✓ Recruit module |
| Multiple program types in one account | ✓ 1 to 6 by plan | Not published |
| Branded ambassador portal on your own domain | ✓ | Shared Club app, iOS and Android |
| Engagement | ||
| Mission and challenge campaigns | ✓ | ✓ 200+ templates |
| Automated milestone journeys | ✓ On every plan | Tier builder, Loyalty module, enterprise tier |
| Points-based rewards | ✓ | ✓ |
| Push notifications and community feed | Messaging and campaign invites | ✓ Community wall and push |
| Product seeding fulfilled through Shopify | ✓ | Free product as a reward type |
| Tracking and attribution | ||
| Referral link tracking | ✓ Smart Links | ✓ Tracking links |
| Automated discount code generation | ✓ | ✓ Discount code engine |
| Code leak protection | ✓ | Not published |
| Fraud protection and real-time tracking | ✓ | Not published |
| Multi-level and product-level tracking | ✓ | Not published |
| Commissions and payouts | ||
| Tiered commissions and performance bonuses | ✓ | Not published |
| Cash, gift card, and free product rewards | ✓ | ✓ |
| PayPal payouts | ✓ | ✓ |
| Venmo payouts | ✓ | Not published |
| ACH, bank transfer, and multi-currency payouts | ✓ | Not published |
| US 1099 tax form handling | ✓ | Not published |
| Platform and integrations | ||
| Shopify | ✓ Incl. Checkout extension | ✓ |
| Other ecommerce platforms | ✓ Supported | ✓ WooCommerce, BigCommerce, Adobe Commerce, Centra |
| Klaviyo | ✓ | Not published |
| Instagram, TikTok, Facebook, X | ✓ | ✓ |
| YouTube | Not listed | ✓ |
| Shopify App Store | ||
| Rating | 4.8 stars | No reviews yet |
| Listing live since | October 2022 | August 2023 |
| Category | Affiliate programs, customer loyalty | Discounts |
Sources, checked October 2026. Roster rows from the Roster listing on the Shopify App Store and getroster.com. Club rows from club.co product and pricing pages and the Brandbassador listing on the Shopify App Store. Not published means the capability is not described on those public pages as of the date above, not that the product lacks it. Confirm anything decision-critical with each vendor.
Is Brandbassador ever enough?
Club fits a team whose program is missions and has a community manager to write them. Everything around the missions, Roster does automatically.
Switching from Club to Roster
Ambassador lists and commission structures import into Roster from CSV, so the first step is asking Club to export your community data and your commission history. Check what format you get back before you commit to a timeline.
The harder part is program design, not data. Moving off a mission-driven program means deciding which missions should become automated milestones and which were only ever there to create activity. Roster's onboarding covers that.
Frequently asked questions
Is Brandbassador still around?
Yes. Brandbassador rebranded to Club. According to Club's own announcement, existing accounts, data, and active campaigns moved to the Club platform, and the Brandbassador app became the Club app. The company behind it is Brandbassador Ltd, still listed at a London address on its Shopify App Store listing.
How much does Brandbassador cost?
Club does not publish prices. Its pricing page lists three tiers, Hub, Suite, and Universe, each marked price on request, and routes you to a demo or a quote. Third-party reviewers have published estimates based on demo data, but none of those figures come from Club, so treat them as unverified and get a number from the vendor.
Is Brandbassador legit?
Yes. It is an established platform, founded in 2016 by the team behind the ecommerce brand Onepiece and headquartered in London, now operating as Club. This question is usually asked by creators who have been invited to a brand's program rather than by brands choosing software. If that is you, the platform is real and the brand inviting you chose it.
Does Brandbassador integrate with Shopify?
Yes. Club publishes a Shopify integration and has a listing on the Shopify App Store, still published under the Brandbassador name, which automates discount code creation and sales tracking. It also publishes integrations for WooCommerce, BigCommerce, Adobe Commerce, and Centra.
What are the best Brandbassador alternatives?
Roster is the strongest Brandbassador alternative for DTC and ecommerce brands: one flat price with no cut of your sales, ambassadors, affiliates and creators in one platform, creator discovery on Instagram and TikTok, and Meta partnership ads and TikTok Spark Ads. See pricing or book a demo.
Can I keep my ambassadors when I switch?
Yes. Lists and commission structures import into Roster from CSV. Ambassadors get new links and codes.
Does Roster take a percentage of my sales?
No. Every Roster plan is one flat monthly price. There is no revenue share and no affiliate fee on any plan, so your program economics do not get worse as it works.
Is Roster better than Brandbassador?
Yes, for DTC and ecommerce brands. Published plans instead of quote-only tiers. Creator discovery, Meta partnership ads and TikTok Spark Ads that Club does not publish. Automated milestones, cash rewards and leaderboards, with no weekly mission writing.
Does Roster have creator discovery and paid ads?
Yes. Creator Discovery on Instagram and TikTok is built on official Meta and TikTok APIs. Meta partnership ads and TikTok Spark Ads, with creator permission tracked in Roster, are built in.
How Roster works
- Turn customers into ambassadors with email list recruiting, an online recruiting form, and social listening
- Creator Discovery on Instagram and TikTok, built on official Meta and TikTok APIs
- Meta partnership ads and TikTok Spark Ads, with creator permission tracked in Roster
- Commissions and cash rewards, points, milestones and leaderboards, and product gifting anytime, no campaign required
- UGC capture with usage rights, so you can run what advocates create
- Leak-resistant codes and links, sales attribution, fraud protection, and Venmo and PayPal payouts
- The Roster MCP server for Claude and ChatGPT, included on every plan
- See plans and pricing, the full feature set, or a case study
Comparing other tools? Roster vs Aspire, Trybe, GRIN, Superfiliate, Social Snowball, UpPromote, Shopify Collabs, GoAffPro, Refersion, impact.com, Awin and LeadDyno. Or see Roster as a Shopify ambassador app, the best brand ambassador software, the best Shopify affiliate apps, and what an ambassador program costs to run.
Comparison based on publicly available information as of October 2026, drawn from club.co, the Brandbassador and Roster listings on the Shopify App Store, and getroster.com. Club does not publish pricing; confirm current figures and capabilities with the vendor. All trademarks are the property of their respective owners.