Creators and influencers
Influencer marketing software for ecommerce brands
Discover creators who fit your brand, brief and seed them, amplify their best posts as ads, and tie every post to revenue — the whole creator program in one platform, not five tools that never reconcile.
Instagram, TikTok, Facebook, and X. Works with Shopify, BigCommerce, WooCommerce, and custom builds.
The creator loop
One platform, four moves, one number
Most brands stitch discovery, seeding, and paid amplification across separate tools that never reconcile. Roster runs the whole loop on one creator record — so reach, paid, and revenue land in the same report.
01
Recruit
Find creators who fit by engagement and category — plus the fans already tagging you.
02
Activate
Seed product, brief the work, and lock usage rights as a condition of the reward.
03
Amplify
Run the best posts as Meta partnership ads and TikTok Spark Ads from the creator’s own handle.
04
Attribute
Earned media value and referred revenue in one number your finance team can trace.
What is an influencer program, and how is it different from a campaign?
An influencer campaign buys a set of posts from creators you hire. An influencer program is an ongoing roster of creators you work with repeatedly — discovered, briefed, rewarded, amplified, and measured in one platform.
The economics differ sharply. A campaign cost resets every time. A program compounds, because the creator already knows the product, already has a link, already has a reason to post again, and their best post can be spent behind as an ad.
Roster is built for that model. Discovery finds creators who fit by engagement and category — not a rented database of strangers — and amplification turns their content into performance media, with revenue attributed back.
Why creator programs stay stuck at campaign level
Three things break before the relationship gets a chance to compound.
Briefs live in DMs
A brief in a message thread produces content in nine aspect ratios with nothing in common, and none of it fits a paid placement.
The best post never gets spent behind
If usage terms were a handshake, your paid team cannot touch the asset — so the best-performing organic post stays organic forever.
Reach is the only number
Impressions do not survive a budget conversation. Without attribution to orders, the program is judged on vanity metrics and cut on them too.
How Roster runs a creator program
Four stages — the whole loop, from finding creators who fit to spending behind what works.
Stage one
Discover creators who fit
Two ways, one roster. Social listening surfaces creators already tagging you — the easiest yes you’ll ever get. Creator discovery finds new Instagram and TikTok creators who fit your brand by engagement, category and, on TikTok, real sales, not follower count off a rented list. Bring either straight into a program.
Creator discovery →Social listening →
Stage two
Activate them
Creators sign in with a magic link and see their link, code, briefs, and rewards on one screen. Product seeding generates the Shopify order itself, and the brief carries guidelines, examples, deliverable format, and the usage rights — including paid amplification — agreed as a condition of the reward.
The creator portal →Product seeding and UGC →
Stage three
Amplify the winners as ads
Run a creator’s best post from their own handle as a Meta partnership ad on Instagram or Facebook, or as a Spark Ad on TikTok. Rights are already agreed, and permission is tracked in Roster. Spend behind proven organic winners instead of guessing, and give creators the reach that keeps them posting.
Meta Partnership & Spark Ads →Stage four
Attribute past the likes
Every post lands in one feed with reach, impressions, engagement, and dollar earned media value. Alongside it sits referred revenue through a published five-rule hierarchy — plus the paid results from amplified posts. Reach, paid, and sales in one report.
Social feed and earned media value →
What you are probably comparing this against
An honest read on where each option stops.
An influencer marketplace
A database of strangers you rent per campaign- Ranked by follower count, the wrong filter
- Relationships are campaign-shaped, not ongoing
- Attribution to revenue is usually weak
- No way to amplify posts as ads
- Cost resets with every campaign
An agency retainer
Someone else runs it for you- Useful when you have no internal owner
- Relationships live with the agency, not you
- Reporting arrives monthly, in their format
- Hard to scale past the retainer
- No platform left behind if you stop
Roster
Creators, ambassadors, and affiliates in one account- Discover new creators who fit — and keep your existing fans
- Chosen by real engagement and category, not follower count
- Briefs, seeding, and usage rights in one platform
- Amplify top posts as Meta partnership ads and TikTok Spark Ads
- Earned media value and referred revenue together
- The roster, and its history, stay yours
Brands running this today
Three programs, three very different shapes.
350M+ reach
Moved a worldwide athlete program off spreadsheets and reached 350M people without buying a single ad.
Salomon · Outdoor apparel
A UGC engine
Turned customers into a steady supply of content the paid team could actually license and run.
Purple Mattress · Home goods
10% of DTC sales
Built a new sales channel from existing customers, from zero to over 100 ambassadors in under a year.
Blendtec · Home goods
Is this the right fit for your brand?
Worth knowing before you spend thirty minutes with us.
$1M+ revenue
Or roughly 10,000 customers. Below that there usually are not enough advocates for a program to pay for itself.
A product people post about
Apparel, outdoor, food, beauty, and consumer goods work best. Considered purchases nobody photographs are harder.
Someone to own it
A few hours a week is realistic once it is running. Zero hours a week is not, for any platform.
A cart we can track
Shopify installs in minutes. BigCommerce, WooCommerce, Wix, and headless are documented, with an API route as backup.
Pricing starts at $599 per month, with a discount for paying annually.
Influencer marketing FAQ
Does Roster include a database of influencers to hire?
Roster isn’t a marketplace of strangers you pay per post. It finds creators two ways: social listening surfaces people already mentioning you, and creator discovery finds new Instagram and TikTok creators who fit your brand by engagement, category and sales. Either way they land in an ongoing program — briefed, rewarded, and attributed — not a one-off campaign.
Can we run creator content as ads?
Yes. Run a creator’s best post from their handle as a Meta partnership ad on Instagram or Facebook, or as a TikTok Spark Ad, with paid usage rights agreed up front in the brief. Built on Meta’s and TikTok’s official APIs.
Does discovery find new creators, or just existing fans?
Both. Social listening captures the fans already tagging you; creator discovery finds new-fit Instagram and TikTok creators who haven’t posted about you yet. Most brands start with listening and use discovery to scale beyond it.
Do we own the content creators produce?
Not automatically. Set usage terms — including paid amplification — explicitly in the campaign brief and make agreement a condition of the reward. Platforms do not grant you rights; your brief does.
Which platforms can we track?
Instagram posts, reels, and stories, TikTok videos, Facebook posts, and X. Capture conditions differ by platform — Facebook needs an @mention at publish time, and X posts are pulled when the creator refreshes the campaign or action.
How do you value a post?
Earned media value multiplies impressions and engagement by CPM rates you control per network and post type. Where a network withholds data, Roster models the estimate from real ambassador post ratios segmented by post type and follower tier, and labels it as an estimate.
Can we pay creators through Roster?
Yes. Automated monthly payouts with tax forms handled, PayPal and Venmo batches, or commission calculation only if you would rather pay through your own system.
Can creators and ambassadors be in the same program?
No — keep them separate. A creator program skips personal discounts, points, actions, and milestones because those are not what creators respond to. Roster ships templates for each.