15 Amazing Cyber Monday Ideas for Ecommerce Brands
Are you ready to make the most of Cyber Monday? You are in luck because we’ve got the ultimate guide to help your brand capitalize on the shopping frenzy. Forget doorbusters and long lines. The real secret to success is all about leveraging the power of influencers and brand ambassadors. So lace up your shopping shoes, and let’s dive into some incredible Cyber Monday ideas to boost your sales and increase brand awareness.
Cyber Monday is the perfect opportunity for brands to drive sales and increase brand awareness. But with so many options out there, how can you make your brand stand out? The answer is simple: leverage the power of influencer marketing and brand ambassadors.
Cyber Monday Ideas
Influencer marketing is a crucial aspect of any successful Cyber Monday strategy. When you work with influencers in your niche, you can offer deals and discounts that are only available to their followers. Not only will this increase sales, but it will also give your brand a boost in credibility and visibility.
These Cyber Monday marketing ideas are fabulous for brands that want to leverage the power of influencers and brand ambassadors.
Gift Guides
Curated gift guides by influencers and ambassadors are always a hit. They work because the advocate chooses products for them that fit their style and interests. These guides give followers access to deals and discounts they can’t get anywhere else. Because the influencer has built trust and credibility with their audience, their recommendations are way more valuable than a random advertisement.
Popular hashtags that you could use in any one of the gift guide ideas include:
#giftsforher, #giftsforhim, #christmasgifts, #giftguide, #giftideas, #holidaygiftguide, #giftsthatgiveback, #giftidea, #giftinspiration,#giftgiving, #christmasgiftguide, #giftcards, #giftcard, #giftbox, #giftbasket, #giftset, #giftwrap, #gift, and #giftcertificate.
Below are some specific Cyber Monday ideas for ambassadors and influencers to use on social media.
Adventure Gift Guide
Create and post a gift guide for your adventurous spouse. This guide should feature items from [brand name] that are perfect for the adventurous type, such as outdoor gear, travel accessories, and adventure-themed clothing. Include pictures of ambassadors showcasing examples of gifts on their guides to give customers an idea of how they can use the products.
Gift Guide for the Healthy, Sporty & Trendy
Create and post a healthy/sporty/trendy gift guide for family members and friends. This guide should feature items from [brand name] that are perfect for health-conscious and sporty family members, such as fitness equipment, activewear, and healthy living accessories. Include pictures of ambassadors showcasing examples of gifts on their guides to give customers an idea of how they can use the products.
Kids Gift Guide
Create and post a unique gift guide for children. Think outside the box when creating this guide and feature items from [brand name] that are not typically found in traditional toy stores, such as educational games, DIY kits, and creative activities. Include pictures of ambassadors showcasing examples of gifts on their guides to give customers an idea of how they can use the products.
Neighbor Gifts
Why does it feel like every year we have to Google’ gift ideas for the neighbors’? Like it’s a new concept! Let’s get all the ambassadors to join forces and help those well-meaning folks out there, because we don’t want any more of those sad plates of store-bought cookies showing up at our doorstep! Let’s get creative and find some more exciting (and delicious!) ideas for gifting!
Create and post a gift guide for friends, neighbors, and co-workers. This guide should feature items from [brand name] that are perfect for gifting to friends, neighbors, or co-workers, such as home décor, accessories, or small electronics. Include pictures of ambassadors showcasing examples of gifts on their guides to give customers an idea of how they can use the products.
Hostess Gifts
Invite your brand community to help step up the hostess gift game. Say goodbye to the boring bottle of wine and hello to a curated collection of unique and thoughtful gifts.
Create and post a hostess gift guide. Ideally, influencers should show off items from your brand that would make great gifts for a hostess. Include pictures of ambassadors showcasing examples of gifts on their guides to give customers an idea of how they can use the products.
Gift Bundles for Cyber Monday
Similar to gift guides, a social media campaign featuring Gift Bundles could involve partnering with influencers or ambassadors known for their expertise in a particular area, such as sports, nutrition, or fashion. Ambassadors can create curated gift bundles that combine various products from your company. They can showcase how they blend together to create a cohesive look or experience.
The campaign could be promoted on social media platforms such as Instagram, Facebook, and TikTok, using targeted ads and posts highlighting the gift bundles and the ambassadors who curated them. The ambassadors could also share their posts about the campaign, along with their personal experiences and tips for using the products.
In addition, the company could also run a contest or giveaway, encouraging customers to create their own gift bundles using their products and share them on social media for a chance to win prizes. A special deal or discount could be offered to customers who buy one of the featured gift bundles during the campaign.
Overall, this campaign aims to show off the company’s products in a creative and interesting way while using the popularity of well-known ambassadors to reach more people. It can also help to increase sales and customer engagement.
Brands using Roster to manage ambassador marketing, already have access to the Thanksgiving Campaign Template, Friendsgiving Campaign Template, and 15 Amazing Cyber Monday Ideas.
User-generated Content
Select a group of influencers and ambassadors to receive your latest product for free. Unexpected holiday presents are certain to cement feelings of devotion. Even better is seeding new products that nobody else has.
In return, ask influencers to share their honest feedback about the new products with their followers. Have them send or upload the UGC to your brand management platform.
Pick a handful of images and recommendations to feature in the brand’s social media channels, website, and ads. Not only will they be among the first to try new products, but your brand can also highlight them.
Always repurpose your content from influencers and ambassadors. For example, use By showing real customers and their good experiences with your products, you can show the value and excitement of your brand in a way that is real and easy to relate to.
Of course, the Cyber Monday ideas would work for your Thanksgiving social media campaigns and Black Friday campaigns.
Live Event: Cyber Monday Ideas
Influencers could host a live event. The following are the steps for the campaign:
Step 1: Create a TikTok live event for Cyber Monday featuring your favorite must-haves from the specials.
Step 2: Kick off the live event by introducing yourself as a brand ambassador and showcasing the featured products.
Step 3: Include your referral code and mention that anyone who uses it will receive a discount on their purchase.
Step 4: Provide a link or discount code for free shipping on all orders placed during the live event.
Step 5: Encourage viewers to share the live event and referral code with their friends and family to take advantage of the deals.
Step 6: Interact with viewers during the live event, answering any questions they may have about the products and providing additional information.
Step 7: End the live event by thanking viewers for tuning in and reminding them to use the referral code or link before the deals end.
The Non-cyber Event
People get tired of being tethered to their phones and computers. So, this campaign gets ambassadors to show how they disconnect and have some good old-fashioned fun with your products.
Activities could include the following:
Show how you get offline and enjoy life with our products on TikTok or in an Instagram Story [you could feature a specific product line or item].
Post on social media your favorite things to do when you’re offline or unplugged. Ambassadors and customers are encouraged to use the hashtag #noncyberevent. Of course, it would be great if they weaved in your company’s products.
Creators could also mention any human-to-human moments and discoveries this season.
So, put down the screens, disconnect, and join us for the ultimate non-cyber event. Trust us. You won’t regret it. Happy unplugging!
Cyber Monday Deals
Introduce the fantastic Cyber Monday bargains on social media. Collaborate with influencers in your field to create exclusive offers and discounts for their fans. The campaign will generate sales, lend credibility to your brand, and raise your visibility.
Have ambassadors produce an Instagram Reel that hypes up your killer best deals and discounts of the season with their followers.
Step 1: Create an Instagram reel showcasing the best Cyber Monday deals and discounts from your favorite brands and retailers.
Step 2: Use the hashtag #cybermondaydeals.
Step 3: Tag @brandname in the video and in the caption.
Step 4: Share the video on your Instagram feed or stories.
Step 5: Create a sense of urgency by promoting the limited-time offer and stock availability.
Step 6: Use Instagram story polls to know what customers are looking for and use the data to highlight specific sales.
Step 7: Assign personal discount codes to ambassadors for sharing with their audiences.
An incentive for influencers who participate in the campaign could be entrance into a contest to win a prize. Also, they could have the opportunity to be featured on @brandname’s Instagram page.
Free Shipping Promotion
Paying additional shipping costs is a big deal for customers. Almost everyone who shops online reports that delivery costs are a major consideration.
When it comes to ecommerce, “95% of consumers said that shipping costs impact their decisions, with 64% saying it greatly impacts their ordering decisions and 31% saying it somewhat impacts their ordering decisions.” (Rejoiner)
So, you might want to run a social media campaign in which ambassadors offer free shipping to people in their communities. The title could be, “Don’t move. Free shipping for best holiday deals.”
Step 1: Have advocates share a free shipping coupon with their followers on Instagram, TikTok, Facebook, and more.
Step 2: Include hashtags and remind ambassadors to @mention your brand.
It’s Not Over Until We Get…
Create urgency and excitement with the “It’s not over until we get…” campaign.
Step 1: Encourage brand ambassadors to share a TikTok video showcasing some of the Cyber Monday sales they look forward to most.
Step 2: Use the hashtag #cybermondaydeals (or any of the ones listed above) to make it easy for customers to find the deals.
Step 3: Ask brand ambassadors to post an Instagram story of the amazing items on the Cyber Monday sale, using the same hashtag.
Step 4: Encourage brand ambassadors to use creative and engaging captions to draw attention to the deals.
Step 5: Remind brand ambassadors to include a link to the website or the store where customers can purchase the items.
Step 6: Use Instagram story polls to know what customers are looking for and then highlight that in the sale.
End the campaign with a thank you note and let new customers to use the referral code or any other discounts they might have.
Cyber Monday Haul
The objective is to emphasize people’s joy and excitement on the biggest online shopping day of the year. The campaign could be titled “Cyber Monday Haul.”
Step 1: Request that brand ambassadors share a TikTok video or an Instagram Reel of the wish list items they plan to get during Cyber Monday. Or they could show all the things they bought in a fun and unique way.
Step 2: Include a hashtag like #CyberMondayHaul and #CyberMondayChallenge. Also, @mention your brand.
Step 3: Ask brand ambassadors to mention the discounts available on the products they are showcasing in their videos and reels
Step 4: Ambassadors need to include a link to the website or the store where customers can purchase the items. You could also create a landing page on the website or social media profiles where customers can find all the deals in one place.
You can also make it more interactive by creating a challenge for customers. For example, if they post their haul video on TikTok and Instagram with the same hashtag, they will be entered into a prize draw.
Giveaway
Another Cyber Monday idea is to host a social media giveaway. Get your influencers to participate by promoting the competition to their followers. This will help you reach a wider audience and create buzz around your brand.
Step 1: Provide brand ambassadors with the information and materials needed to promote the giveaway, such as images and descriptions of the prizes.
Step 2: Invite your brand ambassadors to share the Cyber Monday giveaway with their followers on social media platforms. Communicate the giveaway rules, including how to enter and any eligibility requirements.
Step 3: Include the giveaway deadline in posts and provide a link to the official entry page. Consider making a landing page on the website or social media profiles where customers can find all the giveaway details.
Step 4: Notify the winners of the giveaway and encourage them to share their experience on social media
It’s important to note that you must comply with the local laws and regulations regarding giveaways and sweepstakes. Ensure the official rules, terms, and conditions are ready.
Get more awesome ideas with Roster’s Social Media Campaigns: 2023 templates.
Recap
For social media surrounding Cyber Monday ideas, working with influencers and brand ambassadors is a must. You’ll reach a wider audience and, most likely, a bunch of new customers. All this momentum is sure to impact sales and end-of-year revenue numbers. Don’t put it off any longer. Start working with influential people and brand ambassadors now to see your company skyrocket over the next shopping season.