The best creator marketing conferences of 2027 for DTC and ecommerce brands, plus the regional meetups and roadshows where you can learn from peers without a cross-country flight.
Creator programs now touch every part of the ecommerce marketing team. Social and brand marketers recruit creators and collect UGC, and paid media turns the best of it into Meta partnership ads and TikTok Spark Ads. The events below are the ones where those conversations happen. We focused on events that DTC and ecommerce brand teams actually attend, not shows built mainly for creators or ad agencies.
Dates were checked against organizer sites and listings in November 2026. Organizers do move dates, so confirm on the event site before you book travel.
Short on budget? Start here
2027 creator marketing conference calendar
Listed in date order. Tags show who each event fits best.
January
Caesars Forum, Las Vegas, NV
Creator programsFree for brandsOne of the few large creator events built for brand-side marketers. The organizer offers free passes to the first 500 brands that sign up, so register early. A good fit for social and brand teams building or scaling a creator program.
February
The Ritz-Carlton Key Biscayne, Miami, FL
Ecommerce leadersCuratedA curated retreat for about 600 ecommerce and brand executives. Smaller than the big trade shows, which makes it easier to have real conversations with peers running growth at other DTC brands.
Palm Springs, CA
Ecommerce leadersOmnichannelA long-running ecommerce and omnichannel retail conference. Expect sessions on acquisition, retention and customer experience, with a mix of DTC brands and larger retailers.
March
ANA Creator Marketing Conference
Las Vegas, NV
Creator programsEnterprise brandsRun by the Association of National Advertisers, so the crowd skews toward large consumer brands. Worth it if you want to see how bigger marketing teams structure creator partnerships, measurement and social commerce.
Mandalay Bay, Las Vegas, NV
Ecommerce leadersLarge showThe biggest retail and ecommerce event of the spring, with more than 10,000 retail and consumer brand leaders. Best used for meetings: book them before you arrive, because the floor is busy.
The William Vale, Brooklyn, NY
Social teamsPracticalA conference for in-house social media marketers. Strong on creative and how brands show up on social, which makes it a good pick for the people who manage creator and UGC content day to day.
April
Anaheim Convention Center, Anaheim, CA
Social teamsCreators + marketersSocial Media Examiner’s annual event brings marketers and creators together. Useful for hands-on social tactics and for meeting creators who already think like marketers.
Miami Beach, FL
Marketing leadersNetworkingA large marketing leadership gathering with brands, platforms and creators. Better for CMOs and heads of brand than for program managers, and a strong networking week.
May
Metropolitan Pavilion, New York, NY
Social teamsCreator trendsADWEEK’s conference for social marketers, with plenty of creator and social commerce content. Passes were listed at $1,364 with a discounted rate of $955 at the time of writing.
IMCX (Influencer Marketing Conference & Expo)
Broadway Civic Center, Los Angeles, CA
Creator programsFree registrationA deal-focused creator economy event with free registration. Good for brands that want to meet creators, agencies and platforms in one trip to LA.
June
Miami, FL
Beauty + fashionEcommerce leadersGlossy’s annual summit for beauty and fashion ecommerce leaders. If you sell in those categories, creator content and social commerce are always on the agenda.
Javits Center North, New York, NY
DTC growthPracticalPractical sessions on DTC growth, customer acquisition, content and retention. One of the best fits on this list for ecommerce marketing teams that own both content and revenue.
Palais des Festivals, Cannes, France
Brand leadersGlobalThe global festival of creativity. Creators have become a big part of the program, but it is a significant investment, so it makes most sense for brand leaders with a global footprint.
Summer
Anaheim Convention Center, Anaheim, CA
CreatorsIndustry trackMostly a creator and fan event, but the Industry Track is where brands meet creators and platform teams. Dates for 2027 were not confirmed on the official site when we checked.
New York, NY
Creator programsOne dayThe one-day East Coast edition of Creator Economy Live, with 500+ brands and 50+ speakers. An easy add if your team is based in the Northeast.
Sheraton Boston, Boston, MA
Ecommerce leadersOmnichannelThe East Coast edition of eTail. A good mid-year checkpoint for planning BFCM and the holiday season.
September and October
New York, NY
Paid mediaInvite onlyIAB’s marketplace for creator advertising, invite-only for qualified brand marketers and media buyers. Most relevant for paid media teams putting budget behind creator content, for example with TikTok Spark Ads.
San Diego, CA
DTC growthRoundtablesAbout 1,000 commerce leaders on the San Diego waterfront, with keynotes and curated roundtables. Built specifically for DTC and ecommerce operators.
Nashville, TN
Ecommerce leadersLarge showShoptalk’s fall edition. Timed well for final holiday planning and for setting next year’s creator and content budgets.
Regional creator and ecommerce meetups
The big conferences are great for inspiration, but regional events are often where the useful conversations happen. They are smaller, cheaper and full of operators from brands like yours. Here is what is on the 2027 calendar, grouped by region.
Northeast
New York City and Boston
- Commerce Roundtable Roadshow: New York, March 15–19. A week of three one-day shows (Acquisition, Retention, and AI & Ops), each with 100 to 125 attendees and roundtables after the talks. $100 per show.
- eCom Edit: Health & Beauty East (Retail Summits), New York City, September. A curated day for health, wellness and beauty ecommerce leaders.
- Shopify Spaces, New York and Brooklyn. Free talks, panels and merchant pop-ups hosted by Shopify throughout the year. Check the calendar monthly.
- Creator Economy Live East, July 28. A one-day option without a flight for NYC-based teams (details above).
Texas and the South
Austin, Dallas, Nashville, Atlanta and Miami
- Commerce Roundtable Roadshow: Austin, February 22–26. The same three-show format as New York, $100 per show. Commerce Roundtable also returns to Austin May 3–4.
- eCom Essentials: Dallas (Retail Summits), March 10, Forty|50 in Addison, TX. A one-day gathering of Texas ecommerce leaders.
- eCom Essentials: Nashville (Retail Summits), June. A curated day for Nashville-area ecommerce leaders.
- eCom Essentials: Atlanta (Retail Summits), date to be announced.
- Miami hosts three national events on the calendar above: EEE Miami (February), POSSIBLE (April) and the Glossy E-Commerce Summit (June).
Midwest and Mountain West
Columbus, Minneapolis, Denver and Salt Lake City
- eCom Essentials: Columbus, Minneapolis and Denver (Retail Summits), all planned for Q2 2027. Small, curated days that bring regional ecommerce teams together.
- eCom Essentials: Salt Lake City (Retail Summits), date to be announced. Utah has a strong cluster of DTC brands, so this one is worth watching.
- Shopify Community events. Shopify lists webinars, networking sessions and merchant events here, which is a useful way to find what is happening near you between the bigger shows.
West Coast
Los Angeles, San Diego, Anaheim and Las Vegas
- Commerce Roundtable Roadshow: Los Angeles, January 19–22. The first roadshow week of the year, $100 per show.
- IMCX, May 19–20, Los Angeles. Free registration and an easy way to meet creators and agencies locally (details above).
- Shopify Spaces, Los Angeles. Free community events and merchant pop-ups.
- Las Vegas and Anaheim host several national shows on the calendar above, including Creator Economy Live West, the ANA Creator Marketing Conference, Shoptalk Spring and Social Media Marketing World.
Year-round founder communities
If you would rather have a standing group than one-off events, Million Dollar Sellers (MDS) is a vetted, paid community for ecommerce founders that runs meetups in more than 20 cities. Membership is by application.
How to get more from conference season
A conference pass is one of the bigger line items in a marketing budget. A little planning turns the trip into content, partnerships and pipeline instead of a stack of business cards.
Before, during and after
- Book meetings before you go. Attendee apps open a few weeks out. Reach out to peers, partners and creators you want to meet while calendars are still open.
- Invite local creators and customers. Most events are in creator-heavy cities. Host a small dinner or product moment for creators and ambassadors who already love your brand, and send product ahead with product seeding. Our guide to product seeding covers how to do it well.
- Make it easy to join your program on site. Put a QR code to your recruitment form on your badge, booth or table cards so new fans can apply in a minute. More on recruiting the right creators.
- Capture the content. Ask the creators you meet to share their UGC posts from the event, then collect and license it for your channels. Here is how to use UGC legally.
- Turn the best UGC posts into ads. With creator permission, run them as Meta partnership ads or TikTok Spark Ads, and see how to turn top UGC into paid ads.
- Follow up within a week. Momentum fades fast after a show. Send notes, samples and next steps while the conversation is fresh.
Roster is the ambassador and creator marketing platform for DTC and ecommerce brands, with flat pricing and zero cut of your sales. Recruit, engage and reward the creators and customers you meet this year, all in one platform.
Book a DemoFrequently asked questions
What is the best creator marketing conference for DTC brands in 2027?
For brand-side creator programs, Creator Economy Live West (January 27–28, Las Vegas) is the strongest fit, and it is free for the first 500 brands that register. For broader DTC growth, CommerceNext Growth Show (June 8–9, New York) and Commerce Roundtable San Diego (September 20–21) are built for ecommerce operators.
Are there free creator marketing events in 2027?
Yes. Creator Economy Live West offers free passes to the first 500 brands, IMCX in Los Angeles (May 19–20) has free registration, and Shopify Spaces hosts free community events in New York, Brooklyn and Los Angeles throughout the year.
Which ecommerce events are good for smaller teams?
Regional events tend to give smaller teams the best return. Commerce Roundtable Roadshows cost $100 per show in Los Angeles, Austin and New York, and Retail Summits runs one-day eCom Essentials events in cities including Dallas, Columbus, Minneapolis, Denver and Nashville.
Which conferences are best for paid media teams running creator ads?
IAB CreatorFronts (September 14–15, New York) focuses on creator advertising and is invite-only for qualified brand marketers and media buyers. Shoptalk and eTail also cover paid acquisition alongside content and retention.
How often is this list updated?
We check dates against organizer sites each quarter. Always confirm on the event site before booking, since organizers sometimes move dates or venues.
