Thanksgiving Social Media Posts Stuffed With Goodness

Every year during Thanksgiving, brands try to be relevant and give thanks. In that spirit, many companies create social media posts about being thankful, giving back, or making someone’s day. […]

15+ Black Friday Campaigns for Supercharging Sales

In the retail world, the day after Thanksgiving is widely known as “Black Friday.” It is the busiest shopping day of the year. And for brands looking to stand out […]

How to Become a Brand Ambassador in 7 Steps For Beginners

The term “brand ambassador” can bring to mind images of glamorous celebrities and rockstars jetting around the world on assignment for major enterprises. Well, that might be part of it—but […]

Affiliate Marketing 101: A Beginners Guide

Are you looking to break into the world of affiliate marketing? If so, you’ve come to the right place. An affiliate marketer is a great way to start making money […]

Ads or Brand Ambassadors: Which One Is Right For Your Business?

Getting your company’s name out there is vital for success. Whether you promote your brand using free marketing methods or have a healthy budget to pay for ads and online […]

How the Creator Economy Is Reshaping Our Lives

A changing marketplace has ushered in the so-called “creative economy” with the advent of digital technology and the rise of the “creator.” For years media conglomerates decided what information and […]

Brand Ambassador Role in Fast-track Companies

A brand ambassador endorses a brand or product so others will buy it too. You’re essentially a company’s public face in the brand ambassador role. You might not be the […]

Benefits of Using Customers for Influencer Marketing

It is important to remember that your “everyday” customers have a significant impact on your business. Not only do they spend their money buying your products, but they also influence […]

How to Build a Word-of-Mouth Marketing Program

Some things just work. One marketing strategy that has stood the test of time and appears to be rising in popularity is word-of-mouth marketing (WOMM). Roster teamed up with our friends at Crayon to […]

You Can’t Afford to Ignore Micro-Influencers! Here’s Why

Micro-influencers are the new generation of influencers. They have a smaller following than traditional influencers, but that doesn’t mean they don’t have just as much, or more, potential for marketing […]