Every year during Thanksgiving, brands try to be relevant and give thanks. In that spirit, many companies create social media posts about being thankful, giving back, or making someone’s day. However, only a few go beyond the obvious and add some creativity to their Thanksgiving social media posts. So if you also want to be one of those out-of-the-ordinary brands this year, here are some ideas for your social media campaigns celebrating Thanksgiving.
Thanksgiving is more than a huge turkey dinner shared with family, although that is a most delicious element. It is heralded as the start of the Christmas season. Countdowns, Black Friday campaigns, and cheery men in red suits delivering gifts are just around the corner.
Thanksgiving is a fantastic time to get ahead of the curve and establish your brand in the minds of your target audience with social media posts before the onslaught of approaching shopping holidays.
If you use Roster to manage your influencer marketing, you already have access to the Friendsgiving Campaign Template.
Kickstart your Thanksgiving marketing with a gratitude-filled social media post. Begin the conversation with a message of thanks to set a positive tone. Highlight your appreciation for employees, customers, and your business journey.
Share your thankfulness for being able to create jobs and grow your community. This approach not only makes your customers feel valued but also strengthens the sense of community around your brand, making your Thanksgiving social media posts resonate with warmth and sincerity.
After choosing your post type, it’s time to craft the actual content. Follow these steps to create a perfect campaign for the Thanksgiving season.
The following three parts or components should be included in all the social media marketing templates you use:
1st – Include details like your internal campaign name, description, and length.
2nd – Write a campaign brief. This is the meat of every social media template and encompasses many details, such as the campaign title, overview, links to share, discount codes, campaign header image, campaign activities, rewards for participants, and style guide.
3rd – Draft and format all the emails for your campaign. If you’re inviting ambassadors to participate in your involving your thanksgiving social media posts, you’ll need a series of emails. First, ask them to join the campaign and provide the overview, style guide, activities, rewards, etc. Send them a few more emails to remind them of the due dates and express gratitude for their involvement in the campaign.
This easy outline for a Thanksgiving social media template could serve as the basis for a more extensive campaign.
Start by welcoming your customers to the holiday season by being thankful for the things that matter to them. You can also take a more general approach and be grateful for the things that matter to you. Then, encourage your customers to do the same by asking them what they’re thankful for.
Next, ask a question that relates to the holiday season. This can be something about Thanksgiving traditions or something related to food.
Conclude with a call to action, encouraging customers to explore your offerings or visit your website.
Refrain from the tempting everyday marketing urge of peppering social media posts with promotions or selling motives.
Dedicate your Thanksgiving social media posts to expressing gratitude. Numerous people and organizations could be the recipients of your appreciation. For instance, you could focus on thanking: customers, suppliers, employees, charities, etc. First and foremost, your expressions of gratitude must be sincere and come from the heart.
There are a few Thanksgiving campaigns that have stood the test of time. But you can easily modify these to fit your company’s style and goals.
The 10/1 Thanksgiving social media campaign encourages everyone to give back by asking them to do 10 acts of kindness between October 1 and November 1. This can be anything from volunteering to donating to a charity to paying it forward by being kind to someone who has done something nice for you.
This campaign asks brands to share something new every day for the 12 days before Thanksgiving. This will create good anticipation among your customers, and they’ll keep coming back to see your brand’s new offerings.
Create a video of employees sharing why they’re thankful to work for your brand. Customers rarely get to meet the people behind the companies they love. It’s not every day that these people get to talk about the things they’re grateful to be a part of, either. So, why not take this opportunity to highlight the team members behind the scenes and why they love what they do?
One successful social media campaign around Thanksgiving is to create and post a video. Highlight your team members’ stories, sharing how they came to work for your company, what they’re thankful for, and what they hope to achieve by the year’s end. This will give your customers a glimpse into the human side of your brand.
Showcase your long-standing employees this season with creative social media posts that celebrate their milestones!
Here are some engaging ideas:
Spotlight employees with 5, 10, 20 years of service in dedicated posts. Share their stories, achievements, and how they’ve contributed to your company’s journey.
Create short, heartfelt video interviews with these employees, sharing their experiences and fondest memories at the company.
Employee highlights on social media
Employee highlights on social media rock! Make it a regular feature on your channels, where you celebrate employee milestones and thank them for their dedication. It’s not just feel-good content; it’s effective too. We recently tried this on Instagram, and guess what? It turned out to be one of our highest-performing posts. Check it out below and see the amazing engagement it brought!
Then and now series
Post comparative photos to showcase their growth and evolution at the company over the years.
Social media takeovers
Let these employees take the reins of your social media for a day, sharing insights and their daily work life.
Offer a peek into their daily roles and special moments at work, adding a personal touch.
Blog and newsletter features
Dedicate blog posts and newsletter sections to their stories and achievements, extending the celebration to your broader audience.
Host live sessions on your social platforms where these employees can engage with your audience, sharing their experiences and insights.
Thanksgiving campaigns can be one of a kind if you already have an established brand community. It is a time to foster joy and thankfulness for all of their gifts, as well as to disseminate knowledge about your products, so take advantage of this opportunity! Have creators and ambassadors make a gratitude video and post as a TikTok or Instagram Reel. They could include a rundown of the things that they are most grateful for. The reason that ambassador marketing is so successful is that it is genuine, and what could be more genuine than customers expressing their appreciation?
Another Thanksgiving social media campaign created by a Roster brand was entitled “Grateful today & every day.”
The online sportswear retailer requested its brand ambassadors focus on the joy of life and express thanks. The specific ask or activity was to make a series of five to seven social posts in which they expressed gratitude for various aspects of their life and the world around them. The company was not overly concerned with the social platform ambassadors used to fulfill the campaign requirement, only that they tagged the brand and included the hashtag #gratefultoday.
The company may not have even asked its ambassadors to promote its products, yet many of them did. It was 100% authentic.
Typically, November is the month in which people begin to think about their Christmas shopping. However, the holiday of Thanksgiving is the time to pause and take the opportunity to count our blessings. In light of this, it may be a good idea to mix the two contexts in your social media postings this Thanksgiving by offering discounts or even free items or services to those in need.
During the holidays, many people have a tough time making ends meet because they’ve spent all their money on presents for their loved ones. That’s why it makes sense to give away or drastically reduce the price of your wares for those in need.
This will help you reach out to your community and go beyond just selling your products. You can include information about the discount or free service in your social media posts. Also, be sure to mention the same discount and campaign information in your email newsletters, on your website, and in your blog posts. While you’re at it, consider including a donate button on your website or in your app.
Share you care
As part of your TikTok marketing, capture and share a video of your team helping out with a company volunteering event. This is a great way to connect with your customers on a personal level. It will also show your customers that you’re not just about making money; you care about the people around you and the community.
Share a fun photo of you and your team bonding over a Thanksgiving meal. Or perhaps, share photos of your employees helping out with a company volunteering event. You can participate in the Thanksgiving festivities by sharing a post about the company bonding and celebrating Thanksgiving at your offices. This can be a photo of you and your team celebrating Thanksgiving together or a photo of you and your team helping out with a company volunteering event.
This type of social media post is also fantastic for brand ambassadors.
One of the Roster brands ran a “Gobble up this special time of year!” social media campaign. The company had its ambassadors share their most beloved Thanksgiving recipes. Instagram followers then voted on the dishes and recipes for the top choices. The winners were thanked with a significant prize that they, in turn, talked about on their social channels. It was a hit.
Gather all the images and content that your brand ambassadors produce and use them in your own marketing efforts. User-generated content or UGC, is a thanksgiving treat that keeps on giving. Incorporate UGC into your blogs, ads, social posts, promotions, and website. Why?
💬 Adweek found that UGC is more compelling than branded visuals in the eyes of 85% of consumers.
Spice up your Thanksgiving marketing with a lively blog post! Share how your brand plans to give back this holiday season. Whether it’s through freebies, special services, or donating profits to charity, detail your festive generosity. Plus, jazz up your blog with an interactive ad – talk about your giving spirit and encourage readers to join the cause.
Make it super simple by adding a donate button right in the ad, so your audience can contribute with just a click while they’re exploring your app or website. It’s a fun, engaging way to spread holiday cheer and make a difference!
As you can see, there are many ways to celebrate Thanksgiving and engage with your customers through social media. And there are even more ways to do it creatively. So if you want your brand to stand out from the rest this holiday season, follow these tips to create holiday-related posts that are out of the ordinary – without being corny.
👉 Get more awesome ideas with Roster’s Social Media Campaigns: 2023 templates.