Meta Partnership & TIKTOK Spark Ads
Turn your best creator posts into Meta partnership ads and TikTok Spark Ads
Roster shows you which ambassador and creator content is worth boosting, gets the creator’s permission, and tracks every agreement in one platform. Then you launch in Meta or TikTok. No more losing the thread between DMs, spreadsheets and Ads Manager.
Meta partnership ads on Instagram and Facebook, and TikTok Spark Ads. Available on Pro and Enterprise.
The best post is easy to spot. Getting permission is not.
Without a system of record, amplification lives in DMs and memory.
You leave Roster to find them
You spot a top performer in Roster, then go hunting for the same creator in Meta’s Partnership Ads Hub or TikTok Ads Manager.
The ask happens somewhere else
Permission gets negotiated in messages, Spark codes get pasted into spreadsheets, and Meta’s automatic request can’t be edited.
Nobody remembers who agreed
Which creators said yes, which codes you have, and what’s been revoked, all tracked by hand, if at all.
How it works
Four steps. Roster keeps the agreement; Meta or TikTok runs the ad.
See what’s worth boosting
Rank top ambassador and creator content by EMV (Earned Media Value), reach, and engagement across Instagram, Facebook and TikTok.
Request permission in Roster
For Meta, send a real partnership request from the Meta Partnerships Hub with a custom message in your brand’s voice. For TikTok, ask the creator to authorize the video as a Spark Ad.
Capture and track every agreement
Meta request status syncs automatically. Capture partnership codes and TikTok Spark Ads authorization codes against each post, and revoke when an agreement ends.
Launch in Meta or TikTok
Hand off to Meta’s Partnership Ads Hub for Instagram or Facebook, or to TikTok Ads Manager for Spark Ads, with the creator’s handle and social proof intact.
Meta partnership ads and TikTok Spark Ads, side by side
Same idea on two platforms: a paid ad from the creator’s own handle, built on a post that already worked.
| Meta partnership ads | TikTok Spark Ads | |
|---|---|---|
| Where it runs | Instagram and Facebook | TikTok |
| How permission works | Partnership request sent from Roster; status syncs automatically | Creator authorizes the video in TikTok and shares a Spark Ads code; you capture it in Roster |
| Who approves | The creator, in Instagram or Facebook | The creator, in TikTok |
| Where you launch | Meta’s Partnership Ads Hub | TikTok Ads Manager |
| What Roster keeps | The agreement, codes and revocations, plus EMV and referred revenue for every post | |
What you get
Related features
Questions brands ask
Does Roster run the ad?
No. You launch the ad in Meta’s Partnership Ads Hub or TikTok Ads Manager. Roster finds the content, requests and tracks permission, and keeps the record of every agreement.
Do you see ad performance?
No. Roster doesn’t read ad performance or spend. Ad results live in Meta or TikTok; Roster keeps reporting earned media value and referred revenue.
Which platforms?
Meta partnership ads on Instagram and Facebook, and TikTok Spark Ads on TikTok. See how TikTok Spark Ads work in Roster.
What is the difference between partnership ads and Spark Ads?
They are the same idea on different platforms: a paid ad that runs from the creator’s own handle using their organic post. Meta calls them partnership ads. TikTok calls them Spark Ads.
How do TikTok Spark Ads authorizations work?
The creator authorizes their video for Spark Ads in TikTok and shares the authorization code. You capture the code in Roster against the post, then use it to launch in TikTok Ads Manager. Roster keeps the record, and you can mark an authorization revoked when the agreement ends.
Who approves?
The creator, in Instagram, Facebook or TikTok. They stay in control and can revoke permission at any time.
Which plans include it?
Meta partnership ads and TikTok Spark Ads are included on Pro and Enterprise.