Influencer Blog Archives

TikTok Marketing: The Importance of Captivating Your Audience

TikTok was built for entertainment and is the best platform for brands to connect with a highly engaged social media community. With over 3 billion downloads, TikTok is an ideal […]

Healthy Fitness Brand Ambassador Programs

When you’re looking to increase the awareness of your fitness brand, you don’t have to go it alone. One of the most significant opportunities to consider is how to do […]

Set up a Fantastic Brand Ambassador Program in 5 Steps

Forbes predicts Americans will see 4,000 to 10,000 advertisements every single day this year. That’s over three commercial messages every single minute. With the sheer scale of intrusions, it’s no […]

How the Creator Economy Is Reshaping Our Lives

A changing marketplace has ushered in the so-called “creative economy” with the advent of digital technology and the rise of the “creator.” For years media conglomerates decided what information and […]

Benefits of Using Customers for Influencer Marketing

It is important to remember that your “everyday” customers have a significant impact on your business. Not only do they spend their money buying your products, but they also influence […]

How to Build a Word-of-Mouth Marketing Program

Some things just work. One marketing strategy that has stood the test of time and appears to be rising in popularity is word-of-mouth marketing (WOMM). Roster teamed up with our friends at Crayon to […]

You Can’t Afford to Ignore Micro-Influencers! Here’s Why

Micro-influencers are the new generation of influencers. They have a smaller following than traditional influencers, but that doesn’t mean they don’t have just as much, or more, potential for marketing […]

The Tech Side of Influencer Marketing Software

Through my influencer marketing software experience and as a co-founder of Roster, I had a front-row seat to major developments in the social media world. Social platforms such as Instagram, […]

How To Reward Brand Ambassadors

Brand ambassadors are one of the most powerful assets any company can use to help grow its following—whether you’re seeking to grow sales or climb to the top of search […]

Word of Mouth Marketing and a New Obsession

Word of mouth marketing (WOMM) isn’t just about idle chatter at the water cooler or on social media. In our tech-savvy world, it’s become the golden ticket for brands aiming […]