- BRAND AMBASSADOR PROGRAM SOLUTIONS
Brand ambassador software for DTC & ecommerce brands
Roster is brand ambassador software for Shopify and ecommerce DTC brands. Recruit your own customers and creators, run campaigns, track referral sales, license the content they make, and pay everyone out from one platform.
Powering brand growth at scale
- 1.5Mreferred orders
- $250Mreferred revenue
- 1.7MUGC posts
- 4-6xprogram ROI
Ambassador software vs affiliate software
Affiliate tools track the sale. Ambassador software tracks the sale and everything that leads to it. Here is where the two categories actually diverge.
| Attribute | Affiliate software | Ambassador software What Roster does |
|---|---|---|
| Who promotes | Publishers, coupon and deal sites, networks | Your own customers, creators, and fans |
| What gets tracked | Clicks and last-click sales | Sales, social posts, UGC, campaign engagement |
| Content | Not captured | Captured, licensed, and reusable across ads and product pages |
| Rewards | Commission | Commission, product, points, discounts, milestones |
| Recruiting | You go find publishers | Fans apply through your form, and social listening surfaces them |
| Relationship | Rented from a network | Owned by your brand |
Most brands end up wanting both. Roster runs affiliate tracking and ambassador programs on the same platform, so a customer who starts by posting a Story and later drives a referral sale shows up as one person, not two records in two tools.
Built for your ecommerce stack
Roster installs on Shopify, BigCommerce, and WooCommerce, then syncs the data your ambassador program runs on. Referral sales attribute against real order data, so nobody reconciles a spreadsheet at the end of the month.
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Orders
Referral sales attribute against real order data, not a separate tracking record you have to trust.
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Customers
Your existing buyers are your ambassador pipeline. Roster reads the list so you can recruit from it.
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Discount codes
Every ambassador gets a unique code generated in your store, so redemption is native to checkout.
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Products
Product seeding pulls from your live catalog. Ambassadors pick what they actually want to post about.
Build a powerful ambassador team
Potential ambassadors are everywhere! Roster gives you all the tools to connect with influential people through recruitment forms, social listening, and ecommerce integrations.
Customized ambassador web app
Ambassadors love Roster’s personalized portal that keeps them informed and active.
With easy access to campaigns, actions, referrals, and rewards on their mobile devices, they can share personal discount codes and referral links.
Equip for success
Keep these go-getters excited about word-of-mouth marketing with engaging campaigns, actions, referral links, discount codes, and resources via the Roster platform.
Incentivize and reward on auto-pilot
Give back to the people who built your brand. Recognize ambassadors by promptly rewarding them for their efforts.
With Roster’s features, companies can seamlessly manage product seeding and rewarding. Send payments. And appreciate with discount codes.
Program analytics and tracking
Run your ambassador marketing program with a complete solution. Unlike affiliate tools, Roster tracks social awareness, campaign engagement, user content, and sales attribution.
Ditch the spreadsheets and simplify your program with Rosters’ ambassador marketing solution.
Brand ambassador marketing solution FAQ
Ambassador marketing leverages the loyalty of existing creators, customers, and super fans to scale word-of-mouth. They do this by creating UGC which bolsters credibility and generates genuine buzz. Ambassadors typically use digital channels, particularly social media, to promote company products and services.
Affiliate software tracks clicks and attributes last-click sales. Brand ambassador software does that and also manages recruiting, campaigns, product seeding, UGC collection and licensing, points, milestones, and non-cash rewards. If your promoters are your own customers rather than publishers, you need the second category.
Yes. Roster installs from the Shopify App Store and syncs orders, customers, products, and discount codes automatically. Referral sales attribute against real Shopify order data.
For their endorsements, brand ambassadors are rewarded richly. From complimentary products, exclusive discounts, and gift cards to referral incentives and the possibility of a brand ambassador salary. Beyond these, ambassadors are privy to exclusive events, contests, sneak peeks at product launches, and even opportunities to contribute to product development.
Absolutely! You can easily upload your list of influencers or invite them to join, making a smooth transition from your existing tools or spreadsheets.
At Roster, we believe everyone is an ambassador. Passion and authenticity, not reach, is what drive the best results. The best place to start is with your grassroots, everyday influencers.
Our clients work with everyone from A-list celebrities and world-class athletes to people without social media accounts. Request a demo to see how it works.
The number of followers needed varies based on factors like industry and product. Nowadays, companies focus more on genuine audience engagement rather than just a high follower count, as loyal audiences tend to be more effective.
