Ultimate Guide to Brand Ambassador Salary in the US

Ultimate Guide to Brand Ambassador Salary in the US

The demand for brand ambassadors is increasing, and so are the salaries. Whether you’re a company, a seasoned ambassador, or just entering the field, it’s essential to understand the brand ambassador salary landscape.

Our brand ambassador salary guide is compiled using multiple data sources, such as companies using the Roster platform, top industry companies, and online job postings. We extensively utilized job posting sites like Salary.com, Indeed, Glassdoor, and ZipRecruiter to gain a thorough understanding of brand ambassador salaries. We constantly add the most recent information and updated salary numbers to ensure the data is the most accurate possible.

The research delivers the most comprehensive analysis of brand ambassador salaries available. We hope it is valuable and helpful for both companies and brand ambassadors.

How much does a brand ambassador make in the United States?

The most recent data is in and the average brand ambassador salary in the United States is $47,780 as of April 12, 2023. Salaries typically range from $35,458 to $64,005.

Many brand ambassadors in the United States get bonuses and free stuff in addition to their salaries. Bonuses range from $18,384 at the high end to a low of $6,450, with the average bonus amount of $10,369. For those ambassadors who receive a bones, this brings the total to $58,149.

How much a brand ambassador makes depends on a host of characteristics. The potential salary for brand ambassadors depends on factors such as social media presence, expertise, skill set, education, certifications, experience, and location.

A brand ambassador represents a company and its product to potential customers. Thus, they are selected for their personal and professional traits as well as their ability to communicate the value of a brand effectively.

As noted earlier, the top four salary websites provided data to calculate averages and the range of incomes.


Salary.com boasts the most extensive salary information. The source combines the data reported by HR and includes a nationwide average adjusted for location. Moreover, the salary data is further broken down into percentiles: 10th, 25th, 50th, 75th, and 90th, providing a salary distribution.

The median brand ambassador salary, as of March 28, 2023, is $59,792. The salary is a combination of a base of $49,487 and an average bonus of $10,924. It’s worth noting that the median salary for brand ambassadors decreased by 2% from February to March. While brand ambassador salaries do fluctuate, dedicated and hardworking individuals continue to achieve success and salary growth.

  • Annual salary: $59,792
  • Monthly salary: $4,983
  • Per week: $1,150
  • Per hour: $29


Recent data from Indeed reveals a shift in brand ambassador salaries. The median annual earnings have dropped 1.7% in just over two months. As of April 7, 2023, the yearly salary is $45,700. That’s $800 less compared to the end of January. This information is based on 27,600 reported salaries.

The earnings of brand ambassadors show quite a range across different timeframes. Hourly wages can range from $13.21 at the lower end to $29.03 at the higher end. On an annual basis, brand ambassadors can expect to earn anywhere between $30,829 and $67,744. This diverse range highlights the varying potential for income within the industry.

  • Annual salary: $45,700
  • Monthly salary: $3,236
  • Per week: $836
  • Per hour: $19.58


According to March 2023 data from Glassdoor, the estimated annual salary for brand ambassadors in the United States is down less than one percent. Brand Ambassadors can expect to earn $47,483 per year with a potential to earn an extra $11,250 per year. The extra income may be from cash bonuses, tips, commissions, or profit sharing.

Brand ambassador earnings can indeed vary. While Salary.com has observed a 2% decrease in median salaries from February to March, Glassdoor data indicates a more modest decline of just 0.6%. As the world of brand ambassadors continues to evolve, these differing figures highlight the importance of Roster’s approach to gathering salary data from multiple sources. By doing so, they can provide a well-rounded and accurate picture of this dynamic industry.

  • Annual salary: $47,483
  • Monthly salary: $3,957
  • Per week: $920
  • Per hour: $23


Data from ZipRecruiter on April 5, 2023, shows that the average yearly salary for a brand ambassador is $38,146. 

Working as a Brand Ambassador can be a rewarding and lucrative career, and the compensation reflects this. According to data from ZipRecruiter, the salary range for this role in the United States is quite broad, with some earning as little as $18,000 per year, while others are taking home as much as $62,000.

The median salary range falls between $29,500 and $43,500, with the top 10% of earners making a substantial $62,000 annually. There is a large variance in pay, which can vary by as much as $14,000.  Hence, the range highlights the opportunity for growth and increased compensation based on individual factors such as experience, location, and skill level. 

  • Annual salary: $38,146
  • Monthly salary: $3,178
  • Per week: $733
  • Per hour: $18.34

How much does a brand ambassador make in each state?

How much does a brand ambassador make in each state?

Once again, Alaska is the state with the highest average salary for brand ambassadors, with a base salary of $55,475. Other states with high average salaries for brand ambassadors include California ($55,277), Massachusetts ($54,728), and New Jersey ($54,713).

In this easy-to-read alphabetical list, you can find out how much the average salary and average bonus are in each state.


Median brand ambassador bonuses by state

Discover the diverse bonuses offered to brand ambassadors in each state. These median bonus amounts are a mix of free products, commissions, and cash payments. It gives a glimpse into the compensation opportunities available to brand ambassadors across the country.


Which cities have the highest salary for a brand ambassador?

The compensation for a brand ambassador is different in various states and locations. Generally, cities with a higher cost of living tend to have higher salaries for brand ambassadors. 

Check out the 21 cities in the United States that boast not only large populations but also some of the best pay for brand ambassadors. The chart is ordered by average salary, starting with the city that pays the most and ending with the lowest average salary.

Across all major cities, the average salary for brand ambassadors has decreased. San Jose and San Francisco experienced the biggest decline of $1,000 in average annual earnings. On the other hand, Miami and San Antonio had relatively more minor drops, with the average salary decreasing by around $788.


How To Become an Instagram Brand Ambassador from a normal customer


How much can an Instagram brand ambassador make?

Instagram brand ambassadors are often paid according to their social media presence. A strong and engaged following helps companies reach new audiences and improve marketing results. So, brand ambassadors with active and professional profiles on social media get more chances to work with brands and are paid more.

Instagram brand ambassadors may get anything from nothing to six figures for every post. It depends on the company they’re endorsing, the industry, the number of people they reach, and their degree of interaction.

According to Roster data, the compensation for an Instagram brand ambassador can vary greatly, ranging from free merchandise to thousands or more per post. Some highly successful influencers have reported being paid tens of thousands of dollars for a single sponsored post. It’s important to keep in mind that each brand ambassador’s compensation can differ and may not always be in the form of money.

Some are paid a flat rate, while others get paid based on engagement (likes, comments, and shares). Instagram brand ambassadors can also earn a percentage of sales generated through their accounts. Brand ambassadors are paid, but they may also get free products or other benefits. 

Is being a brand ambassador a good job?

Being a brand ambassador can be a good job for some people, as it allows them to monetize their social media following and connect with brands they are passionate about. However, it also depends on the person and the brand they represent.


Being a brand ambassador can be a flexible and fun job, as you get to work on your own schedule and create content that aligns with your interests. Also, you can work with great companies.

It can be a good source of income, as brand ambassadors often receive compensation for their work. The job can give you exposure and help you build your personal brand.


It can be demanding and require a lot of work, as you must create high-quality content and consistently engage with your followers.

Finding brands that align with your interests and values can be challenging. Plus, maintaining your authenticity and credibility can be tricky if you are promoting products or services that don’t align with your personal beliefs.

Overall, being a brand ambassador can be a good job but requires a lot of work and dedication. 

What is a brand ambassador?

A person hired by a company to spread the word about its brand, products, and services is called a brand ambassador. They represent  the company’s values and mission and engage with customers and the public. For more specifics, check out this resource: what is a brand ambassador?

Benefits of being a brand ambassador

Although this is not a comprehensive list, some of the major benefits of becoming a brand ambassador include receiving free or reduced items, gift cards, and referral awards. Organizations often give ambassadors early access to the debut of products, events, contests, and gifts. Additionally, ambassadors can make cameos in photoshoots and be featured on company websites and social media.

Other non-monetary benefits are the following.

Turn hobby into income

Make money while doing what you love! You get the best of both worlds: the enjoyment of doing what you love and the financial benefit of making money. Also, when you’re passionate about your work, it doesn’t feel like a job. And that’s the beauty of being a brand ambassador.

Unlimited growth

As a brand ambassador, you have access to endless opportunities for growth, which is one of its significant benefits. Additionally, as you become more knowledgeable and influential, you can leverage these to generate more income.

Paid recommendations

When you post about a product, you get paid for your opinions. It’s great to share info and experiences you have with products that you like. By doing so as an ambassador, you get paid for your recommendations and reviews. 

Work flexibility

Some brand ambassador jobs are in-person and at a physical location. Other times you can work from anywhere worldwide as long as you have an internet connection. You can work from home, in a coffee shop, or even on the beach. Likewise, you don’t have to be at a desk in an office to do this type of work. 

Passive income

If you become really good at being a brand ambassador, you can make a lot of money. Once you make enough money to live off of, you can put the rest into a savings account. Also, this money could be used as a type of retirement fund. Not many jobs pay you even while you sleep. 

Sales & marketing expertise

If you want to go into marketing or sales, being a brand ambassador is a great way to learn the ropes. As a result, you get real-life experience marketing a product online. You can use what you learn when you parlay it into a successful marketing and salesperson career.















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