Ultimate Guide to Brand Ambassador Salary in the US

Ultimate Guide to Brand Ambassador Salary in the US

The demand for brand advocates is increasing, and so are the salaries. Whether you’re a company, a seasoned ambassador, or just entering the field, it’s essential to understand the brand ambassador salary landscape.

Our brand ambassador salary guide is compiled using multiple data sources, such as companies using the Roster platform, top industry companies, and online job postings. We extensively utilized job posting sites like Salary.com, Indeed, Glassdoor, and ZipRecruiter to gain a thorough understanding of brand ambassador salaries. We constantly add the most recent information and updated salary numbers to ensure the data is the most accurate possible.

The research delivers the most comprehensive analysis of brand ambassador salaries available. We hope it is valuable and helpful for both companies and brand ambassadors.

Do brands pay brand ambassadors?

In the brand ambassador world, many kick off their careers without a salary or immediate cash incentives. They invest time in growing their brand and followers, endorsing products they genuinely stand by. As their influence expands, the potential for compensation grows alongside. The leap to a paid status? It’s based on their outreach, the brand’s magnitude, and current industry standards. Essentially, it’s about authentically meshing passion with the nuances of today’s marketing strategies.

How much does a brand ambassador make in the United States?

As we move into the fall of 2023, the data for September reveals that the average brand ambassador salary in the United States has risen to $48,725. The spectrum of salaries for brand ambassadors is broad, with those on the lower end earning around $31,582, while the higher-tier ambassadors can command as much as $67,532.

Drawing a comparison with the previous month, the September figures mark an encouraging upward trend. From the August average of $43,682, there has been a substantial increase of 11.6% in the average salary to reach the current figure of $48,725.

Bonuses continue to be a significant part of a brand ambassador’s remuneration in the United States. These bonuses can fluctuate, starting from a modest $6,450 and soaring up to a generous $18,300. With an average bonus amount of $9,450, those ambassadors who pocket this extra amount find their total annual compensation climbing to an average of $58,175.

The earning potential of a brand ambassador hinges on myriad factors. Their social media footprint, domain expertise, skills, academic achievements, certifications, professional experience, and the region they operate in all play a part in determining their paycheck. Chosen for their blend of expertise and charisma, brand ambassadors have the pivotal role of epitomizing a brand and engaging potential customers.

To uphold the reliability and depth of our insights, we collate data from esteemed salary platforms. Our monthly figures are meticulously aggregated from Salary.com, Indeed, Glassdoor, ZipRecruiter, and our own databanks, ensuring a well-rounded snapshot of the compensation trends for brand ambassadors.


Salary.com boasts the most extensive salary information. The source combines the data reported by HR and includes a nationwide average adjusted for location. Moreover, the salary data is further broken down into percentiles: 10th, 25th, 50th, 75th, and 90th, providing a salary distribution.

The median US ambassador salary, as of August 27, 2023, is $60,713. The salary is a combination of a base of $50,250 and an average bonus of $10,463.

  • Annual salary: $60,713
  • Monthly salary: $4,188
  • Per week: $966
  • Per hour: $24


Recent data from Indeed reveals a shift in brand ambassador salaries. The last update was on September 3, 2023. The earnings show quite a range across different timeframes. Hourly wages can range from $13.53 at the lower end to $28.94 at the higher end. On an annual basis, advocates can expect to earn anywhere between $31,582 and $67,532. This diverse range highlights the varying potential for income within the industry.

  • Annual salary: $46,182
  • Monthly salary: $3,270
  • Per week: $844
  • Per hour: $19.70


According to Glassdoor’s latest update on September 5, 2023, the average pay for brand ambassadors stands at $47,842. But that’s not all. Many ambassadors enjoy extra earnings of $9,450 per year through bonuses, commissions, tips, and profit sharing

  • Annual salary: $47,842
  • Monthly salary: $3,987
  • Per week: $927
  • Per hour: $23.18


Salary figures from ZipRecruiter were refreshed on August 31, 2023. The latest insights point to an average annual salary for a brand ambassador in the U.S. standing at $40,161.

Data sourced from ZipRecruiter underlines the wide salary range for this role across the United States. ON one end, some earn as little as $25,000 annually. In contrast, the more sought-after profiles in this role are bringing in a handsome $60,000. The mid-tier earnings, where a majority lie, range between $29,500 and $43,500. Notably, the elite top 10% in this space are enjoying salaries that exceed $60,000 each year.

A closer look at the numbers reveals a monthly average salary of $3,346. This translates to weekly and hourly earnings averaging at $772 and $19.00, respectively. The sheer diversity in these figures underscores the significance of elements such as one’s experience, geographic location, and particular skill set. It’s these determinants that often set the trajectory for a brand ambassador’s financial progression, opening doors to both personal and financial milestones.

In essence, the diverse and dynamic landscape of brand ambassador salaries in the US teems with opportunities. It beckons those with ambition and drive to carve out their niche and achieve their financial aspirations. Armed with this comprehensive understanding, both job seekers and employers can make informed decisions to pave the way for a rewarding journey in the dynamic realm of brand representation.

  • Annual salary: $40,161
  • Monthly salary: $3,346
  • Per week: $772
  • Per hour: $19.00

map of the states in the USA before we present the average brand ambassador salary in each state

How much does a brand ambassador make in each state?

This month California hopped over Alaska to be the state with the highest average salary for brand ambassadors, with a base salary of $55,255. Other states with high average salaries include New Jersey at second with an average salary of $55,149. And Alaska at third with a annual average pay of $54,653.

In this easy-to-read alphabetical list, you can find out how much the average salary and average bonus are in each state.


Alabama $46,022
Alaska $54,653
Arizona $49,063
Arkansas $45,651
California $55,425
Colorado $50,767
Connecticut $54,159
Delaware $51,330
Florida $47,737
Georgia $48,759
Hawaii $52,722
Idaho $46,655
Illinois $51,632
Indiana $49,003
Iowa $48,089
Kansas $47,700
Kentucky $47,285
Louisiana $47,777
Maine $48,441
Maryland $51,810
Massachusetts $54,687
Michigan $49,837
Minnesota $51,496
Mississippi $44,813
Missouri $47,880
Montana $45,938
Nebraska $47,149
Nevada $50,792
New Hampshire $50,913
New Jersey $55,320
New Mexico $46,350
New York $53,621
North Carolina $48,240
North Dakota $48,250
Ohio $49,283
Oklahoma $46,461
Oregon $50,521
Pennsylvania $50,149
Rhode Island $52,662
South Carolina $47,441
South Dakota $44,280
Tennessee $46,195
Texas $49,395
Utah $47,547
Vermont $48,390
Virginia $49,948
Washington $53,913
West Virginia $45,249
Wisconsin $49,496
Wyoming $46,220


Which cities have the highest salary for a brand ambassador?

The compensation for a brand ambassador is different in various states and locations. Generally, cities with a higher cost of living tend to have higher salaries for brand ambassadors. 

Check out the 21 cities in the United States that boast not only large populations but also some of the best pay for brand ambassadors. The chart is ordered by average salary, starting with the city that pays the most and ending with the lowest average salary.


San Jose, CA $63,063
San Francisco, CA $62,812
New York, NY $59,043
Boston, MA $56,616
Los Angeles, CA $56,415
Washington, DC $55,938
Seattle, WA $55,445
New Haven, CT $54,456
Sacramento, CA $54,415
Minneapolis, MN $53,536
San Diego, CA $54,227
Philadelphia, PA $53,325
Chicago, IL $53,008
Portland, OR $52,531
Baltimore, MD $51,657
Houston, TX $51,129
Denver, CO $51,069
Dallas, TX $49,923
Phoenix, AZ $49,639
Miami, FL $48,768
San Antonio, TX $48,461


In cities across the country, the average salary for brand ambassadors has seen a slight increase. These trends highlight the importance of understanding how to hire a brand ambassador and the impact it can have on your organization.


How To Become an Instagram Brand Ambassador from a normal customer


How much can an Instagram brand ambassador make?

Influential people on Instagram are paid according to their social currency. More followers and engagement mean more brand collaborations and higher pay. The top paid influencers and brand ambassadors rack in an absolute fortune. 

If you’re wondering how to become an Instagram brand ambassador, remember that earnings can vary widely. They can be from zero to six figures per post, depending on the company, industry, audience size, and engagement.

Roster’s data shows that brand reps could earn free merchandise or thousands per post. Top influencers have reported earning tens of thousands for a single post. Pay can vary and isn’t always cash. Some earn a flat fee, others are paid based on likes, comments, and shares. Instagram reps may also earn a percentage of sales from their profiles. Besides pay, they may get free products as perks.

Is being a brand ambassador a good job?

Being a brand ambassador can be a good job for some people, as it allows them to monetize their social media following and connect with brands they are passionate about. However, it also depends on the person and the brand they represent. 


Being a brand ambassador can be a flexible and fun job, as you get to work on your own schedule and create content that aligns with your interests. Also, you can work with great companies. Some people may even wonder about how to become a Nike brand ambassador – one of the most globally recognized brands.

It can be a good source of income, as brand ambassadors often receive compensation for their work. The job can give you exposure and help you build your personal brand.


It can be demanding and require a lot of work, as you must create high-quality content and consistently engage with your followers.

Finding brands that align with your interests and values can be challenging. Plus, maintaining your authenticity and credibility can be tricky if you are promoting products or services that don’t align with your personal beliefs.

Overall, being a brand ambassador can be a good job but requires a lot of work and dedication. 

What is a brand ambassador?

A person hired by a company to spread the word about its brand, products, and services is called a brand ambassador. They represent  the company’s values and mission and engage with customers and the public. For more specifics, check out this resource: what is a brand ambassador?

Benefits of being a brand ambassador

Although this is not a comprehensive list, some of the major benefits of becoming a brand ambassador include receiving free or reduced items, gift cards, and referral awards. Organizations often give ambassadors early access to the debut of products, events, contests, and gifts. Additionally, ambassadors can make cameos in photoshoots and be featured on company websites and social media.

Other non-monetary benefits are the following.

Turn hobby into income

Make money while doing what you love! You get the best of both worlds: the enjoyment of doing what you love and the financial benefit of making money. Also, when you’re passionate about your work, it doesn’t feel like a job. And that’s the beauty of being a brand ambassador.

Unlimited growth

As a brand ambassador, you have access to endless opportunities for growth, which is one of its significant benefits. Additionally, as you become more knowledgeable and influential, you can leverage these to generate more income.

Paid recommendations

When you post about a product, you get paid for your opinions. It’s great to share info and experiences you have with products that you like. By doing so as an ambassador, you get paid for your recommendations and reviews. 

Work flexibility

Some brand ambassador jobs are in-person and at a physical location. Other times you can work from anywhere worldwide as long as you have an internet connection. You can work from home, in a coffee shop, or even on the beach. Likewise, you don’t have to be at a desk in an office to do this type of work. 

Passive income

If you become really good at being a brand ambassador, you can make a lot of money. Once you make enough money to live off of, you can put the rest into a savings account. Also, this money could be used as a type of retirement fund. Not many jobs pay you even while you sleep. 

Sales & marketing expertise

If you want to go into marketing or sales, being a brand ambassador is a great way to learn the ropes. As a result, you get real-life experience marketing a product online. You can use what you learn when you parlay it into a successful marketing and salesperson career.



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