What Are the Best Brand Advocacy Platforms?
Although effective, the nuances and framework of brand advocacy platforms can be confusing to newcomers. You need a structure that will help you identify and retain loyal customers. The system must also help you grow your sales, brand image, and customer base. This complex structure can be made easy if you use an effective brand advocacy platform.
But what are the best brand advocacy platforms out there?
How do you know how to choose the right one for your company?
The best brand advocacy platform is one that can help run your advocacy program successfully at scale. Brands understand the need for these platforms to help manage and monitor their advocacy programs, but not all platforms are the same. Some are better than others.
Overview of brand advocacy marketing
What is brand advocacy marketing?
Brand advocacy marketing is a way to get current and potential customers to promote your company and its products or services, usually through word-of-mouth marketing. The term “advocacy” means that these people are enthusiastic about your brand and want to tell others about it because they’ve had a great experience with it themselves. You can foster this in your customer base by building relationships and encouraging them to share their experiences with your products and services. The ultimate goal of brand advocacy marketing is to increase sales without putting out too many more marketing dollars.
A brand advocacy program encourages customers to post about your company on social media, share and review your products, and interact with your brand. These efforts will help expand your reach and customer base and can also help combat negative reviews or counteract any bad press.
Brand advocacy marketing is a powerful and efficient strategy, but it is somewhat complex and can be hard to understand. You need a framework that helps identify and retain loyal customers. The design must also help you grow your sales, brand image, and customer base. Using a brand advocacy platform helps simplify this intricate framework. This complex structure becomes more manageable with a brand advocacy platform. But what are the best brand advocacy marketing platforms out there, and how do you know how to choose the right one for your company?
The best brand advocacy platform is one that can help run your ambassador program successfully at scale. Brands understand the need for these platforms to help manage and monitor their advocacy programs, but not all platforms are the same. Some are better than others.
Identifying the best customer advocacy programs
It’s a competitive world out there, and with everyone pushing their brand in every direction, it can be challenging for businesses to cut through all the noise. Brand advocacy marketing is one of the best ways for companies to get their products or services noticed and connect with new audiences. This type of marketing involves other people marketing your products for you, usually by giving them something in return, such as free products or services. Whether you’re running a new business or just looking to expand your reach and clientele, it never hurts to have as many friends as possible. This article will help you recognize the best brand advocacy platforms to get others spreading the word about your company and merchandise.
For brand marketing, the best customer advocacy programs keep your objective front and center: clear and present.
And what is that objective?
Creating brand evangelists who can spread positive word-of-mouth to a broad audience on behalf of your company. To do this, you need to use software that identifies these individuals, activates them, motivates them, measures their impact, and rewards them.
The best advocacy marketing programs will keep your objective at the forefront. And for customer advocacy programs, the aim is to create brand evangelists who can spread positive word-of-mouth to a broad audience on behalf of your company. To do this, you need to use software that identifies these individuals, activates them, supports them, measures their impact, and rewards them. As you read on, we will show you what to look for in the best brand advocacy marketing platforms.
As you read on, we will show you what to look for in the best brand advocacy marketing platforms. The best brand advocacy marketing platforms will help you recruit, engage, reward, and measure.
Create a culture of brand advocacy
One of the most significant barriers to creating a brand advocacy program is the idea that your customers don’t want to be pushy salespeople. That’s not what brand advocacy is about. You want people who are genuinely interested in your brand and want to share that passion with their friends, family, and other people in their social circles.
Before you start creating an all-encompassing, top-down campaign, you want to make sure everyone at the company is on board with the idea of brand advocacy. If you have a strong culture of brand advocacy already in place, it will be easier to get other people on board with the program. The first step in building a brand advocacy culture is getting everyone on the same page regarding the company’s values and goals. You’ll want to make sure you have company-wide conversations about why brand advocacy is important and what your brand’s values are.
Features of brand advocacy platforms
Discover brand promoters
Once your company is on board with the concept of brand advocacy, it’s time to start looking for the right people to include in your program. The best advocacy platform helps identify your current and likely brand promoters. This will allow you to recognize who to reach out to and bring on board as your advocates.
Finding your brand’s biggest advocates is a breeze with an excellent advocacy platform. The platform tools should make it simple to see who you should contact to have on your side as advocates.
The best brand advocacy platform will search and show the people already promoting your brand. You can then mobilize these loyal customers and turn them into advocates. What’s more, the platform will allow you to reach out to these people.
Good marketing strategies won’t amount to much if you can’t find people willing to advocate for your business.
The best brand advocacy platforms will find people already promoting your brand.
You can then mobilize these loyal customers and fans by turning them into advocates. What’s more, the platform will allow you to reach out to these people.
Roster is the top customer advocacy software platform for finding your brand influencers. This platform uses three major methods to identify loyal and authentic brand advocates. These include social listening, data enrichment, and a customizable recruitment form.
It can be tempting to sign up anyone who wants to participate, but you must be careful about whose voices you let join your campaign and whose you don’t. First and foremost, you want to make sure that you’re signing up people who are actually interested in your products and services. You want people who are passionate about your brand and who want to share that passion with their friends, family, and other people in their social circles.
You also want to ensure you’re signing up the right people for the right social channels. For example, if your brand is more visual, you’ll want to focus on signing up people who primarily post on Instagram and Pinterest.
Activate your advocates
You’ve found the right people for your program and gotten them signed up to share your brand with the world. Now what?
Once you identify your most devoted fans, the next step is to inspire them to become advocates. Get them excited about sharing messages about your brand.
This is a challenging phase without a framework and the proper software. If you don’t have these resources, their advocacy won’t be as effective as it could be. Advocates also need incentives to motivate them as they promote your brand. However, compensating advocates may be a headache without marketing automation tools.
Activating your brand advocates involves letting the people you’ve signed up know how they should go about sharing your brand. You’ll want to provide them with a welcome campaign and actions to get started. They also need brand guidelines and talking points for when they talk about your products or services. You’ll also want to provide them with links or graphics for their social media posts, as well as instructions for tagging your company in their posts.
Additionally, you’ll want to provide advocates with content to share about your brand. This could be anything new product to promotions to referral links. The more you can share helpful and informative content, the better.
The best advocacy marketing software will include features that help you activate your advocates. For this to happen, you must make it easy for your customers to talk favorably about your company and its offerings. Community members need a clear strategy to help spread positive word-of-mouth about your brand and its products.
Essential features of the best brand advocacy platforms include:
- Task-rewards and payments
- Social engagement tools
- Integrations
- Advocate forums and communities
- Shareable UGC
- Branded ambassador portal
- Loyalty programs
It just so happens that Roster is one of the standout advocacy marketing software systems with all the features you need to activate your advocates. (You knew this was coming.)
The Roster platform allows you to initiate extensive campaigns without stress. You can invite advocates, promote your brand and manage the entire advocacy program on the campaign portal.
Offer incentives for participation
While it’s always great when people want to participate in your brand advocacy program, you don’t want to force anyone to sign up. However, you can sweeten the deal a bit by offering incentives for participation. This could be anything from a special offer for products or services to unique gifts such as t-shirts or branded items.
You can also offer incentives for hitting certain milestones or achieving specific goals. For example, you could offer a special gift if someone reaches a certain number of followers on social media.
Measure the impact of your campaigns
It’s wise to track the impact of your campaign and learn from the performance metrics. With this in mind, the top software for advocacy marketing should give you smart data with which you can measure the success and effectiveness of your advocacy campaigns.
Looking at the data, you will see the engagements of your advocates. You will also see how their efforts impact your brand. You will get a sense of the things that excite prospective customers, and that will help you formulate better plans as you continue your campaign.
The Roster platform keeps up-to-date data and presents it in a way that you can easily understand. You will get accurate insights from crucial performance metrics. What’s more, you will be able to see real-time data at any time of the day.
Track ROI and constantly refine
As with any marketing campaign, you want to track your ROI as closely as possible. Doing so will help you determine how effective your brand advocacy program is. By tracking the impact of your campaigns, it’s easier to learn from the performance metrics and optimize.
With this in mind, the top software for advocacy marketing should give you smart data with which you can measure the success and effectiveness of your advocacy campaigns. You can measure the return on investment in a number of ways, such as how many sales your advocates bring in, how often your brand is mentioned, or how many people see your brand.
Tracking ROI is essential, but making constant changes and improvements to your brand advocacy program is even more critical. Depending on what you discover from your tracking, you’ll want to change your program to make it as effective as possible.
Maximizing the impact of brand advocacy software
Consider your customer advocacy software in the same way you would any other marketing initiative: as an investment. It’s vital to build a strong foundation of enablement and to support your advocates in every possible way. That starts by investing in a customer advocacy platform that allows you to recognize their potential, enable their success, track their results, and reward their efforts.
Roster is the best brand advocacy platform in the marketing industry. You can get a demo account today and try out the platform.
Also, check out our case studies to see how successful brands are growing with brand advocacy platforms.
Conclusion
Brand advocacy marketing is a great way to get people excited about your products and services and get them talking about your brand to their friends and family. To do this, you have to foster a culture of brand advocacy in your company and create a program that lets your customers know how and where they can share your brand with others. Once you’ve created your program, you’ll want to make sure you track your ROI and constantly refine your efforts to make sure your brand advocacy program is as successful as possible.