feature image for the blog: 6 Steps To Recruiting Brand Ambassadors on Instagram + Examples

6 Steps To Recruiting Brand Ambassadors on Instagram + Examples

With its billion active users, Instagram is more than just a social media platform. The app can be a powerful tool for businesses to connect with their audience and create a community. In particular, recruiting brand ambassadors on Instagram is one of the best methods for finding people who resonate with your brand. This article will guide you step-by-step through the process of using Instagram Stories to turn followers into brand ambassadors.

Step 1: Identify your ideal ambassador

Knowing your audience is the first step in recruiting on Instagram. To create Stories that inspire action, consider what brand ambassadors look for before supporting your brand. Visualize your ideal community member. What are their interests, values, and style should shape your Story’s content. Connect on a deeper level by crafting your Story to resonate with this persona.

Remember, your vibe attracts your tribe.

Step 2: Use eye-catching graphics

Instagram is a visual platform, so finding brand ambassadors on Instagram requires engaging visuals. Your content needs to pop. Use resources like Canva to create on-brand graphics that are fun and engaging. Canva has hundreds of ready-made templates you can customize.

Step 3: Incorporate a clear CTA

Every recruiting touchpoint needs a clear and obvious call to action (CTA). When it comes to social media, this requirement is no different. Use a recruitment form to connect people who love your brand with the opportunity to join your program. As the CTA include the application link in your Story, guiding your followers to take the involvement to the next level.

how to recruit new ambassador using Instagram.


Step 4: Showcase the perks

To effectively recruit brand ambassadors on Instagram, highlight the benefits of joining your team. You’ll want to showcase the perks of being a brand ambassador to get potential candidates excited. 

Some examples of ways you can reward your community include the following:  

  • Personalized shareable discount code 
  • Referral link 
  • Opportunity to earn free product
  • Commission on referred orders
  • Features on our social media accounts
  • Surprise packages for people who blow us away with their program participation
  • Opportunity to provide feedback on new products

Showcase all the amazing perks your ambassadors will enjoy.

You may even consider our ultimate guide to brand ambassador salary in the US, where we detail the tangible and average monetary payouts.

Here are three great examples of Instagram Stories brands are currently using to find new ambassadors.







Step 5: Highlight your Story

Instagram Stories are fleeting. They disappear after just 24 hours, which can be frustrating. But here’s a pro tip: by saving your Story to your profile’s Highlights, it becomes a permanent fixture on your page. So it is always visible to new and existing followers at any time.

Learn how to create a Highlights on your account with our video.



Step 6: Engage existing advocates

One of the best ways to reach potential ambassadors is through your current ones. Leverage your current community members to amplify your reach. Encourage them to share your recruiting Story on their social channels. Peer endorsement can be the key to turn customers into brand ambassadors.

On the Roster Platform, you can quickly launch actions to have existing community members share your recruiting Story on their own social media. From the Like & Comment action templates, use the Reels, Stories, and posts template. This action is perfect because you can include a URL directly to your Instagram Story.

launch actions to get existing brand ambassadors to share your Instagram Story for finding new ambassadors

Final advice

Let your creativity soar. The key to recruiting on Instagram lies in creating Instagram Stories that exude excitement and inspire action. A touch of creativity can go a long way in captivating your audience and growing your community who genuinely love what you do and actively promote your brand.

Don’t forget to check out our blog on How To Become an Instagram Brand Ambassador for more insights on transforming your loyal followers into enthusiastic advocates. Also for more strategies on finding and engaging your community, check out our blog on How To Find Brand Ambassadors: 7 Tips.

In conclusion, remember that recruiting brand ambassadors on Instagram is both an art and a science. It takes a good understanding of your audience, creativity, and strategic thinking. However, with this guide in hand, you’re well-equipped to cultivate a thriving community of brand advocates who are ready and excited to spread the love for your brand.



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