Pros & Athletes


Dominate marketing with pros & athletes

From proven stars to up-and-comers, Roster helps you do more with your affiliated athletes, pros, influencers and sports marketing partners.

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Deliver results off the field

Many pros and athletes are alo social media influencers. Because most athletes have an emotional connection and often have large social media followings, brands are taking advantage of this new avenue of promotion.

Intangibles like emotions and connections influence a massive 95% of purchases.


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Organize pros and athletes

Ditch the spreadsheets and keep up with your athletes.

The Roster CRM brings your programs and relationships into one place. Filter by sports, relationship owner, and performance details to streamline your program.

Quickly launch campaigns and actions that ignite your brand’s marketing and sales with people who daily lap the competition.

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Equip pros for brand success

Athletes want to win! So get them pumped by uniting your brand vision with custom campaigns, actions, personal links, discount codes, and expert resources available around the clock on the ambassador portal.

Turn your team of athletes into a brand powerhouse!

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Motivate and reward performance

Athletes and pros get constant feedback during practice and games. They expect praise and rewards when they do something well. 

Recognize their contribution to your brand by automatically rewarding them. Incentivize professionals on Roster, from discounts and payments to milestone levels and points.

“Roster lets us see our results, monitor them over time, and provides ways we can influence them. We get the data we need, but it’s also easy for our teams to use.”


In user profiles you can monitor the level of activity of each ambassador. Understand how many campaigns they have been invited to and completed campaigns. Also, find out how many campaigns they are working on finishing.
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Measure results

From recreational athletes to elite stars, the Roster platform automatically tracks engagement, UGC, and the referral sales generated by your athletes and partners.

Understand how individual athletes and each campaign is performing.

Get real-time insights into fundamental metrics and KPIs, including: 

Influencer marketing FAQ

Q: Will Roster work with my current sports marketing program?

A: Absolutely! You can easily upload your list of athletes into your dedicated Roster CRM. Or invite them to join, making for a smooth transition from your existing tools or spreadsheets.

Q: What if my athletes are not mega influencers?

A: At Roster, we believe everyone has influence. Passion and authenticity, not reach, are what drive the best results. Beginning with your daily influencers and sporting enthusiasts, Roster helps brands build trust and an emotional connection with their target audience.

Q: What if I want to work with professional athletes?

A: Our clients work with everyone from A-list celebrities and world-class athletes to people without social media accounts. Request a demo of Roster to see how it works.