How To Become an Instagram Brand Ambassador from a normal customer

How To Become an Instagram Brand Ambassador Ultimate Guide

Being an Instagram brand ambassador can be a great way to boost your social media profile, get free products, and discover new interests. However, many businesses are looking for promoters right now, and it can take some work to stand out from the crowd. Here is our ultimate guide on how to become an Instagram brand ambassador, as well as tips on being a great advocate.

It’s no secret that brands and influencers are collaborating more than ever. Even though the rise of collaborations may seem sudden, it’s not a new idea by any means. In today’s digital world, partnerships have evolved authentic photos and videos. As a result, more and more companies are working directly with influential people to help boost their awareness and sales. If you’re specifically interested in learning how to become an Instagram brand ambassador, then this guide is for you.

Defining an Instagram brand ambassador

To kick things off, let’s clarify what it means to be an Instagram brand ambassador. They are enthusiastic advocates who promote specific products within their personal networks. These individuals embody a company’s values and utilize their substantial followings on platforms like Instagram to extend the reach of the organizations they represent.

Instagram’s power and impact

Before we dive into the details, it’s essential to grasp the immense power and impact of Instagram. With over a billion monthly active users, predominantly millennials, it offers a fertile ground for marketing through influencer collaborations and sponsored content. This platform can be your launchpad to not only broaden your brand’s horizon but also to connect with new, diverse audiences and forge valuable industry relationships.

The A-Z of becoming an Instagram ambassador

Are you ready to harness your social influence and transform it into an impactful presence? Whether you’re just starting out or seeking to upgrade your current Instagram game, this guide is your step-by-step compass to achieving success.

Types of Instagram ambassadors

First, let’s understand the different types of brand ambassadors. Whether you aim to be a mega or a nano influencer, finding your niche is key.

The platform is much more than an outlet for product endorsement. Many of beloved personalities act as digital autobiographers, subtly weaving the brands they collaborate with into the chapters of their lives. They are captivating narrators, engaging their audiences with intriguing tales.

The four main influencer categories include:

🗣️ Mega influencers
The superstars of Instagram, these influencers are like blockbuster hits. They have massive audiences and can significantly boost your brand’s visibility. But remember, their widespread influence often comes with a high price tag.

🗣️ Macro influencers
Think of them as genre specialists. They possess substantial followings and hold sway in specific domains, driving engagement and authority within their chosen fields.

🗣️ Micro influencers
Hidden gems in the marketing world, micro influencers may not bask in the limelight, but their closely-knit follower communities highly value their perspectives. They excel in precise niche marketing..

Don’t underestimate the micro-influencer. While their audience may not be the largest, their followers are fiercely loyal, eagerly awaiting each new post. Their influence, albeit within a smaller circle, is substantial.

🗣️ Nano influencers
The most modest in terms of following, but by no means insignificant. Their tight-knit community of followers is perfect for highly personalized or local campaigns.

Curious about the potential earnings and impact of these influencers? Check out our feature: 32 Top Paid Influencers. This eye-opening list showcases the immense value and authentic engagement that influencers bring to the table in our digital-centric world.

Defining your role 

As an Instagram brand ambassador, you wear two hats: a trusted promoter and a genuine, relatable storyteller. Your role transcends mere product promotion; it’s about living and breathing the essence of the brands you collaborate with. You become the bridge between the brand and your followers, sharing your authentic experiences and weaving brand stories into your daily life.

To illustrate, aspiring to become a brand ambassador for Nike, would require a demonstrated passion for sports, fitness, and, importantly, the Nike brand itself. Your content would involve more than just wearing Nike gear. You would promote Nike products, tagging the company in posts, and upholding a positive image in line with the company’s values.

A significant part of the responsibilities involve creating content that showcases the items. You do this by posting photos or videos of themselves using or wearing the products, and crafting compelling captions that subtly promote the product.

Mastering engagement strategies

Engagement on Instagram is more than just showcasing products; it’s about crafting a narrative that resonates with your audience. Take, for example, a simple post about a new lip gloss. It’s not merely about expressing your liking for it, but about weaving a personal story around it. Maybe it’s the gloss you chose for a special occasion, or perhaps it’s become your secret weapon for an added boost of confidence.

When you share this kind of content, tagging the brand and incorporating relevant hashtags, you’re doing much more than just promoting a lip gloss. You’re inviting your followers into a slice of your life, making them a part of your experiences. This approach turns a standard product endorsement into a relatable, engaging story that resonates with your audience.

For instance, you might share a photo wearing the lip gloss with a caption like:

📷 “Just tried this new lip gloss and can’t stop wearing it! It’s my new favorite for both day-to-day and special moments. 😊💄 #BrandName #NewLook”

Such a post does more than just display the product. It connects with followers on a personal level, showing them how the product fits into and enhances your daily life. This kind of authentic sharing helps build trust and encourages followers to explore and connect with the brands you represent.



Taking action 

Finally! The nuts and bolts. If you’re set on earning money by posting on Instagram, you’ll need to be determined and have some awesome content within your chosen niche. It won’t be a walk in the park, but with the help of this guide, you’ll be on the right track in no time.

1️⃣ Know yourself

Knowing yourself is the first step to creating a unique identity. Take the time to get clear about who you are and what makes you stand out. Your personality and values are the foundation of your brand, so make sure that you show your true self to the public and potential sponsors. After all, no one else can be you – so be sure to flaunt it!

2️⃣ Build a following

Create an Instagram account and consistently post. Fill it with relevant, high-quality content. You can create posts inspired by what you love and what your followers would enjoy seeing. Focus on a niche or specialty. (See step #3.)

The goal of being active is the build an audience that trusts you. It’s essential to have a significant and engaged following on the platform. This means that you should focus on building a community of loyal followers who are interested in your content, and who are likely to engage with it.

You can achieve this by consistently posting high-quality content, interacting with your followers, and using Instagram’s features, such as hashtags, stories, and live videos.

3️⃣ Specialize

It’s key to develop a niche or specialty. Brands often look for people who specialize in a specific area, such as fashion, beauty, or fitness. Also, an important aspect is knowing your target demographic and your strengths (and weaknesses) as a marketer.

You’ll want to focus your content and outreach on the largest group within your specialty. By researching local events and talking to stores that match your niche, you can grow your network and become known for something specific. Establishing yourself in a small but passionate group of people can open up many opportunities for further success, so be sure to know yourself and your audience niche and stick to it!

4️⃣ Create content

Instagram is a very visual platform. So naturally, you need to excel at producing high-quality content.

Consistently post high-quality, visually appealing content that aligns with your niche or specialty. This means that you should focus on creating content that is visually appealing, engaging, and relevant to your followers. This can be achieved by using high-quality images and videos, and by using Instagram’s editing tools to enhance the visual appeal of your content.

5️⃣ Engage with followers

People follow you because they like you and want to stay in touch. Remember this! Don’t ignore your audience or leave them handing. Engage with them and interact with your followers often. Treat them like friends because the truth is, they are.

This means that you should focus on building a community of loyal followers who are interested in your content, and who are likely to engage with it. This can be achieved by responding to comments and messages, answering questions, and engaging in conversations with your followers.

6️⃣ Collaborate

You can build your community and value by collaborating with other influencers and brands. Reach out to other influencers and brands in your niche and see if they would be interested in working together.

If you need to jumpstart some partnerships consider attending events, networking, and reaching out to other influencers and brands through social media.

7️⃣ Be authentic

Be honest and transparent with your followers about any sponsored content, and always make sure to disclose any financial compensation you receive. This will help you build trust and credibility with your followers, and ensure that you stay true to yourself.

In today’s digital landscape, authenticity is not just a buzzword. In fact, authentic named 2023’s word of the year, reflecting its central role in the online world.

8️⃣ Connect with brands

The final and most exciting phase involves connecting with brands that align with your interests and niche. Once you’ve built a substantial following and established your niche, it’s time to reach out to potential brand partners.

Here are a few approaches to finding the perfect matches:

  • First, reach out to inquire about any available positions or partnership opportunities. Many companies feature a program or recruitment form section in the website footer for this purpose.

With Roster brands form rewarding relationships with their customers to drive business growth.

  • Also, visit the Instagram pages of specific brands and scroll through their feed to identify posts marked as sponsored.
  • Attend events related to your niche to physically connect with brands. Engage with them through social media or email to express your interest in collaboration.
  • Additionally, a highly effective approach is to direct message companies on Instagram, expressing your enthusiasm for their products or services and your interest in potential collaboration.


direct message the company to become an Instagram brand ambassador

Key responsibilities

The opportunity often involves a few primary roles. However, the duties may change from one business to the next. The following are key things they do. While the specifics may vary from brand to brand, certain core responsibilities are universal.

🌟 Cultivate community

Think of Instagram as your digital kingdom, and your followers as your devoted community – your tribe. It’s not merely about amassing a large number of followers but fostering genuine connections with them. Engage actively, respond to their comments, and share insights into your life that resonate with the values of the brands you represent. Like nurturing a tree from a seedling, your follower base needs consistent care and engagement. Remember, a vibrant, engaged community is your most significant asset in this role.

🌟 Increase brand awareness

Your job is to amplify the brand’s presence through authentic storytelling and genuine connections. Think of product endorsements as special insights you’re sharing with your friends. When a brand entrusts you with a product, it’s like handing you an exclusive story to tell. This approach not only excites your followers but also builds lasting, positive associations with the brand, sparking organic conversations.

🌟 Product show-and-tell

When it comes to engaging your audience, product seeding is often used. By receiving products from brands for showcasing and recommendation, you’re in a prime position to create genuine connections with your followers. This isn’t just about displaying new items; it’s an opportunity to share your personal journey with each product

Did you know?

🗨️ 83% of users find new products and services on Instagram. (SocialPilot

Authenticity is key here. Your followers are savvy; they value real opinions over scripted endorsements. So, as you introduce these products, share your personal experiences in a way that is both sincere and engaging. This approach not only fosters trust but also encourages your followers to explore and connect with the brands you love.

Another duty of a brand advocate is to use the product themselves and share their impressions on social media platforms like Instagram.

🌟 Embrace user-generated content

Social media thrives on visual storytelling. Your audience seeks more than just professional photos that marketers produce. They crave real, relatable experiences.

Capture candid moments using the product, create engaging Reels of your unboxing experience, and express your honest thoughts. This authentic content is known at UGC. These raw moments create a bond of trust that’s stronger than any ad campaign.

Fun Fact:

🗨️ 85% of people trust user-generated content more than brand content. (Source: Adweek)

🌟 Maintain consistency

Your feed is your ongoing narrative, with each post adding a new chapter to your story. Keep your audience engaged with regular posts that align with the brand’s campaigns and your unique style.

🌟 Participate in brand campaigns

Your role goes beyond posting. You’re an active participant in the brand’s journey. Engage in various campaigns, from product reviews to store visits, and share these experiences with your community. Your active involvement brings a new dimension to the brands you represent.

Need Inspiration? (Let’s be real-we all do.) Check out our “Social Media Campaigns: 2023 templates for creative ideas.

🌟 Don’t forget to tag and mention

Always tag the brand and include a link to their website in your posts. This not only increases the brand’s visibility but also can drive potential sales through your endorsements.

Tech tip

💡 Utilize tools like Roster for social listening and social feed software to capture your brand mentions efficiently.


If you’re looking for a way to earn extra money, this could be a great option. You’ll likely be offered a fee per post or a flat rate for the entire duration of your contract. More established bloggers, affiliates, and influencers may be able to negotiate a percentage of sales or a fee per post, but this is less common. 

Many Instagram ambassadors and creators receive personal discounts for completing campaigns. You can use the discount coupons for the products you desire the most. And the cycle continues. They are more loyal, more inclined to buy additional products, and more likely to tell others about the product. 

discounts for Instagram brand ambassadors


Apart from earning a brand ambassador salary, taking on the role of an Instagram spokesperson provides the opportunity to collaborate with some of the most prominent brands in the industry. Plus, you’ll have the chance to promote products that you genuinely like and believe in, meaning you’ll be happier and more likely to create content your followers appreciate.


Compared to traditional forms of advertising, advocacy partnerships are relatively inexpensive for brands. Also, they are much more effective. For these reasons, marketing programs like this are booming.

Becoming an Instagram brand ambassador may be a good choice if you’re seeking an additional income opportunity. More brands are turning to Instagram influencers for these types of partnerships, and it’s easy to get started if you have an active Instagram account. 

Be sure to look into potential partners and locate businesses that you can get behind wholeheartedly. From there, it’s just a matter of sending them a message and joining their community!

When all is said and done, you’ll acts as an extension of the firm and, most importantly, a trusted partner over the long run.


Feature image: Photo by Josh Rose on Unsplash 




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