32 Top Paid Influencers and Brand Ambassadors in 2023

In the fast-paced social media world, certain individuals have distinguished themselves as top paid influencers and brand ambassadors. Yet, our definition of ‘best’ extends beyond just monetary earnings or widespread popularity. It’s more about the sway they hold and the awe they inspire. This article takes you behind the scenes of the lucrative world of these high-earning influencers. We’ll dissect their unique strategies, examine their vast influence, and unravel their unparalleled prowess in engaging their audience

Decoding the highest paid Instagrammers

Instagram, the digital behemoth, has given rise to a new echelon of influencers, turning popularity into profitability. This section spotlights the journeys of the highest paid Instagram influencers, uncovering the keys to their extraordinary success. By blending engaging content, savvy collaborations, and genuine audience connection, these brand ambassadors have transformed passions into profit, earning their place in high-earning elite. Understand their strategies and victories, unlocking the secrets behind their prominence.

Leveraging success

In the bustling arena of Instagram influencers with the biggest paychecks, success is no accident. For instance, Cristiano Ronaldo, boasting an astounding 572 million followers, doesn’t just dominate football but also rakes in a staggering $2.4 million per post. His brand promotion skills and fanbase engagement tactics serve as an unrivaled blueprint for aspiring influencers.

Kylie Jenner, with her 385 million followers, exudes an irresistible charm and authenticity that mesmerize her audience. This, coupled with her strategic collaborations with luxury fashion brands like Balmain, places her comfortably in the list of high earning Instagrammers.

Not to forget, Selena Gomez and Justin Bieber, who’ve used their transparency, authenticity, and personal connection to amass colossal followings, further validating the importance of genuine engagement in this digital race.

Inspiring with stories

The highest paid Instagram influencers, like Selena Gomez, Dwayne Johnson, Beyoncé, and Taylor Swift, are not just influencers but stories of triumph. With 408 million followers, Selena Gomez is the most followed female on Instagram. Her journey of achieving this milestone through openness and authenticity paints an inspiring picture for all.

From wrestling rings to silver screens, Dwayne Johnson’s versatility shines through his 373 million strong Instagram community. His magnetism, coupled with genuine engagement, has led to him conquering both Hollywood and influence.

Each of these journeys, whether it’s Beyoncé’s dominance in the music business or Taylor Swift’s brand collaborations, serve as a testament to the power of dedication and hard work.

Revolutionizing their industries

Beyoncé, Taylor Swift, Neymar Jr., and Lionel Messi – these names have revolutionized their industries and Instagram as a platform. Beyoncé’s robust partnerships with major brands like L’Oréal Paris and Pepsi have solidified her status as one of the most influential women in the music business.

Taylor Swift’s collaborations with brands like Diet Coke and Apple, combined with her 253 million followers, have left an indelible mark on the music industry.

In the sports industry, Neymar Jr. and Lionel Messi redefine athlete-fan interactions with their enormous Instagram following and authentic content. These influential athletes and highly paid Instagrammers have indeed reshaped the rules of the game.

Audience engagement masters

No matter who the Instagrammer is, they all have one thing in common – the mastery of audience engagement. Pop sensation Justin Bieber and the ever-charismatic Jennifer Lopez understand the power of unveiling the human side of stardom, striking a chord with their audience, and garnering millions of likes per post.

Jennifer Lopez’s effortless promotion of her projects while maintaining her unique authenticity draws in her 240 million followers, creating a sense of community and loyalty.

Self-made influencers

Moving away from the who makes the most, people like Lele Pons, Joanna Gaines, Charli D’Amelio, and Dixie D’Amelio prove that substantial digital influence and profitability are achievable. Lele leverages humor, Charli capitalizes on dance talent, and Dixie shows that fewer followers don’t mean lesser earnings. Their strategic brand collaborations underscore the power of alignment. Each represents diverse routes to success, driven by passion, creativity, and strategic partnerships.

The elite 32 top paid influencers

Introducing a dynamic lineup of Instagram heavy hitters, this list showcases some of the most influential figures on the platform. From renowned celebrities and athletes to rising stars, these individuals have mastered the art of capturing attention and engaging with their massive followings. With each possessing a unique blend of fame, talent, and strategic brand partnerships, they have solidified their positions as trendsetters and industry game-changers. 

Join us as we review these powerhouses, exploring their follower count on Instagram, estimated earnings, brand sponsorships, and the captivating qualities that have propelled them to the premiere spots on the social media hierarchy. 


1. Cristiano Ronaldo  @cristiano

top earning brand ambassadors cristiano

  • Audience: 591M followers
  • Earnings: Ronaldo has earned up to a whopping $3,900,000 for one post
  • Sponsorships: Nike (lifetime contract), Armani, Tag Heuer, Egyptian Steel, Herbalife, Italia Independent, Clear, DAZN, PokerStars, and Castrol
  • Claim to Fame: World-renowned football player with Manchester United who has a broad fanbase and exceptional brand promotion skills.
  • Ronaldo is the highest paid Instagram influencer!


2. Leo Messi  @leomessi

Messi one of the highest paid brand ambassadors

  • Audience: 473M followers 
  • Earnings: Messi has an estimated yearly income of over $160 million and gets up to $2,940,000 per post
  • Sponsorships: Adidas (lifetime contract), Pepsi, Lay’s, Ooredoo, Call of Duty, eFootball, Gatorade, Bitget, Orcam, and more
  • Claim to Fame: World Cup-winning football star, leveraging his success to secure lucrative partnerships and capitalize on his massive Instagram following


3. Kylie Jenner  @kyliejenner

Kylie Jenner top influencer and brand ambassador

  • Audience: 395M followers 
  • Earnings: Reportedly earns $1,834,000 per post
  • Sponsorships: Puma, Adidas, Balmain, Calvin Klein, Skims, Pacsun, Topshop, various personal luxury fashion and beauty brands
  • Claim to Fame: Entrepreneur and reality TV star, member of the Jenner-Kardashian family, leveraging social media for product launches


4. Neymar da Silva Santos  @neymarjr

naymarjr red bull ambassador

  • Audience: 210M followers 
  • Earnings: Net worth of $200 million with estimated earnings of $1,800,000 per post, which puts Neymar as one of the high paid instagrammers
  • Sponsorships: Partnerships with Nike, Red Bull, Gillette, Samsung, DAZN, Epic Games, Flutter Entertainment, Konami, Meta, Netflix, Qatar Airways, and Qatar National Bank
  • Claim to Fame: Globally celebrated Brazilian football superstar, played for Paris Saint-Germain and the Brazilian national team, engaging his massive fan base with content showcasing his daily life, exotic trips, and fashion


5. Selena Gomez  @selenagomez

  • Audience: 423M followers 
  • Earnings: $1,735,000 per post makes Selena one of the highest earning ambassadors
  • Sponsorships: Rare Beauty, Adidas, Pantene, Coca-Cola, Coach, and recently Puma
  • Claim to Fame: Actress and singer, known for her relatable and inspiring content, partnerships with beauty and lifestyle brands showcase her authenticity and appeal


6. Dwayne Johnson  @therock

Dwayne Johnson therock fully capitalizes on his influence as a brand ambassador for his own brand

  • Audience: 373M followers 
  • Earnings: Among the highest-paid actors in the world. The Rock earns as much as $1,712,000 per sponsored post
  • Sponsorships: Under Armour, Seven Bucks Production, Termana Tequila, Ford, Apple, Got Milk, NASCAR, VOSS Water, movie endorsements
  • Claim to Fame: Former wrestler turned actor, fitness and health advocate, partnerships with various brands reflect his strong personal brand and ability to captivate followers with engaging content


7. Kim Kardashian  @kimkardashian

  • Audience: 360M followers 
  • Earnings: Net worth of $1.8 billion and gets about $1,680,000 per sponsored post
  • Sponsorships: Skims, KKW Beauty, various fashion and beauty collaborations
  • Claim to Fame: Reality TV star turned entrepreneur, leveraging social media for product promotion


8. Beyoncé Knowles  @beyonce

  • Audience: 312M followers 
  • Earnings: Involved in multi-million dollar endorsement deals with an average payment of $1,200,000 per sponsored Instagram post 
  • Sponsorships: L’Oréal Paris, Tommy Hilfiger, Giorgio Armani, American Express, Ford, Pepsi, H&M, DirectTV
  • Claim to Fame: Iconic singer and powerhouse performer, recognized as a powerful influencer


9. Ariana Grande  @arianagrande

Top paid influencers Ariana Grande

  • Audience: 375M followers 
  • Earnings: Estimated charges between $619,030 to $1,000,000 for a single sponsored post
  • Sponsorships: Bubly, Lipsy, Starbucks, Coach, Givenchy, T-Mobile, Reebok, MAC Cosmetics, and more 
  • Claim to Fame: Pop music sensation, collaborations with fashion and beauty brands showcase her style and talent, connecting with fans through active engagement


10. Justin Bieber  @justinbieber

top paid influencer on Instagram

  • Audience: 284M followers 
  • Earnings: Estimated amount of a sponsored post between $783,033 and $1,280,000
  • Sponsorships: Adidas, Beats by Dre, Best Buy, T-Mobile, Schmidt’s, and Vespa
  • Claim to Fame: Canadian pop star, massive fan following, brand collaborations reflect his popularity and appeal to younger audiences that showcase the human side of stardom


11. Taylor Swift  @taylorswift

  • Audience: 253M followers 
  • Earnings: Net worth of $450 million and up to $1,120,000 per post
  • Sponsorships: Diet Coke, CoverGirl, Apple Music, Keds, Capital One, Wonderstruck Perfume, Papa John’s, and others 
  • Claim to Fame: Award-winning musician and songwriter with a devoted fanbase


12. Jennifer Lopez  @jlo 

  • Audience: 240M followers 
  • Earnings: $1,124,000 per post 
  • Sponsorships: Versace, L’Oréal, Coach, Guess, Kohl’s, Quay Australia, and more
  • Claim to Fame: Multi-talented entertainer, successful singer, actress, businesswoman, and fashion designer, known for her authenticity and charisma


13. Virat Kohli  @virat.kohli 

  • Audience: 235M followers 
  • Earnings: approximately $1,022,720 for each social media post
  • Sponsorships: Puma, MRF, Audi, Valvoline, Hero, and more
  • Claim to Fame: As the globally celebrated captain of the Indian cricket team, Virat stands out as the only Indian to be featured on the Forbes list of the world’s highest-paid athletes.


14. Katy Perry  @katyperry

  • Audience: 195M followers 
  • Earnings: approximately $1,000,300 per post
  • Sponsorships: Proactiv, Adidas, Covergirl, Coty, Claire’s, H&M, Pepsi, and more
  • Claim to Fame: Acclaimed musician and designer, captivating followers with her unique style. Successful music career and brand collaborations


15. Nicki Minaj  @nickiminaj

  • Audience: 215M followers 
  • Earnings: Approximate net worth of $130 million and makes about $980,000 on each post
  • Sponsorships: Endorsements and partnerships with various brands
  • Claim to Fame: Renowned rapper, singer, and songwriter with a strong personal brand


16. Kourtney Kardashian @kourtneykardash

  • Audience: 211M followers
  • Earnings: As much as $906,1000 per sponsored post
  • Sponsorships: Coca-Cola, Boohoo, Poosh x Vital Proteins, and more
  • Claim to Fame: Prominent reality TV star from “Keeping Up with the Kardashians” with successful ventures in fashion


17. Miley Cyrus  @mileycyrus

  • Audience: 196M followers
  • Earnings: approximately $872,160 per post
  • Sponsorships: Converse, Gucci, Marc Jacobs, Dolce Glow, among others
  • Claim to Fame: Transitioned from Disney star to global pop icon with numerous hit albums


18. Kevin Hart  @kevinhart4real

  • Audience: 171M followers 
  • Earnings: Estimated yearly income of $50M to $70M per year and $780,000 per post
  • Sponsorships: H&M, Hyundai, Fabletics, Foot Locker, Tommy John, Nike, Old Spice, Chase
  • Claim to Fame: American actor, comedian, and producer, known for his humorous and relatable content


19. Khloe Kardashian  @khloekardashian

  • Audience: 309M followers
  • Earnings: approximately $500,000 per post
  • Sponsorships: Athletic Propulsion Labs, Body & Soul Boxing Gym, Christofle and Cushnie Et Ochs
  • Claim to Fame: A notable member of the affluent Kardashian family, Khloe is a businesswoman and fragrance designer, contributing to her sister Kylie’s beauty brand.


20. Lele Pons  @lelepons 

  • Audience: 53.2M Instaram followers 
  • Earnings: $5.5 million per year from YouTube, $145,000 per post
  • Sponsorships: Collaborations with brands like Spotify and YouTube
  • Claim to Fame: Venezuelan-American YouTuber, singer, actress, comedian, and social media personality, particularly popular among Gen Z


21. Charli D’Amelio  @charlidamelio

  • Audience: 47.2M followers 
  • Earnings: Estimated minimum of $100,000 per sponsored IG post
  • Sponsorships: Orosa Beauty, Hollister, and other significant brands
  • Claim to Fame: TikTok sensation, known for her dance videos and influential presence


22. Huda Kattan  @hudabeauty

  • Audience: 53.1M followers
  • Earnings: approximately $91,000 per post
  • Sponsorships: (Not provided)
  • Claim to Fame: A leading beauty influencer based in Dubai, Huda gained prominence for her makeup tips and later launched her own cosmetics brand, Huda Beauty.


23. Addison Rae  @addisonraee

  • Audience: 37.9M followers 
  • Earnings: $8.5 million from TikTok alone where she makes $50,000 to $80,000 per post, she’s a top paid Instagram influencer at $90,000 per post
  • Sponsorships: Pandora, Vital Proteins, American Eagle, IPSY, Alani Nu
  • Claim to Fame: TikTok star turned entrepreneur, leveraging her following for brand collaborations, one of the youngest ambassadors


24. Sommer Ray  @sommerray

  • Audience: 25.7M followers
  • Earnings: approximately post rate of $86,000
  • Sponsorships: Casa Azul
  • Claim to Fame: An American model popularized through her vlog channel, YouTube videos, and her online clothing shop.


25. Zach King  @zachking

  • Audience: 26M followers
  • Earnings: approximately $82,000 per post
  • Sponsorships: (Not provided)
  • Claim to Fame: Internet sensation known for his Final Cut Pro tutorials and creative videos, initially gaining fame on YouTube.


26. Logan Paul  @loganpaul

  • Audience: 25.8M followers
  • Earnings: approximately $65,000 per post
  • Sponsorships: (Not provided)
  • Claim to Fame: A Swedish vlogger, known for his appearance on the popular TV series, Law & Order and his strong presence on Vine.


27. Jake Paul  @jakepaul

  • Audience: 23.3M followers
  • Earnings: approximately $49,000 per post
  • Sponsorships: (Not provided)
  • Claim to Fame: A social media character and younger brother of Logan Paul, he has also had a role in the Disney Channel series, Bizaardvark


28. Joanna Gaines  @joannagaines

  • Audience: 13.7M followers
  • Earnings: approximately $45,000 per post
  • Sponsorships: (Not provided)
  • Claim to Fame: A successful businesswoman, along with her husband, she runs a renovation company that transforms outdated homes into modern spaces.


29. Dixie D’Amelio  @dixiedamelio

  • Audience: 22.8M followers 
  • Earnings: $42,570 per post
  • Sponsorships: Hollister, Lightricks, Orosa Beauty, Puma
  • Claim to Fame: Internet personality and singer, gaining popularity through TikTok


30. Nash Grier  @nashgrier

  • Audience: 13.6M followers
  • Earnings: approximately $41,000 per post
  • Sponsorships: (Not provided)
  • Claim to Fame: Nash, a video creator and lifestyle blogger, dedicates some of his posts to his daughter and runs a popular YouTube channel.


31. Araya A. Hargate  @chomismaterialgirl

  • Audience: 11.3M followers
  • Earnings: approximately $35,000 per post
  • Sponsorships: (Not provided)
  • Claim to Fame: A Thai top-rated model, she was the beauty pageant winner in 1998 and collaborates with many clothing and fashion brands.


32. Bella Poarch  @bellapoarch

  • Audience: 12.9M followers 
  • Earnings: Estimated net worth of $12 million and one of the highest paid influencers on TikTok earning $30,000 per sponsored video. She also makes anaverage of $18,000 per IG post
  • Sponsorships: Moncler, Google, Tinder, NYX Cosmetics
  • Claim to Fame: Singer and social media star, known for viral TikTok videos


Behind the highest paid social media influencers

These influencers represent a diverse range of industries. They have successfully built their brands through strategic partnerships, captivating content, and engaging with their audiences.

The golden rule of authenticity

Being authentic isn’t just a trait, it’s the ethos that distinguishes you in the vast influencer market. It’s the keystone upon which the journey to becoming a top paid influencer is built. Staying true to yourself, your values, and genuinely engaging with your audience is non-negotiable. Authenticity doesn’t just foster relatability but it’s also the silent whisper that keeps your audience hooked to your every post, your every story. Remember, the rightest Instagrammers stars didn’t reach where they are by impersonation, but by being unapologetically themselves.

Foster a community

Building a brand isn’t just about numbers, it’s about fostering a loyal community. Respond to comments, engage in interactive sessions, and let your audience know they are seen and heard. These genuine relationships translate into a supportive community that stands by you, spreads your message, and propels you closer to becoming one of the highest paid social media influencers. It’s these relationships that transform followers into fans and customers into brand advocates.

Discover your niche

Ever noticed how the highest paid people have something unique to offer? It’s because they’ve found their niche and owned it. They’ve created a space within their industry that’s exclusively theirs, thereby attracting a dedicated audience. Identifying your niche and specializing in it doesn’t just set you apart, it makes you the go-to influencer in your domain.

Power of consistency and perseverance

As most things in life, success is a marathon, not a sprint. It requires an unwavering commitment to your goals and an undying spirit to create valuable content consistently. The Instagrammers being paid the most are testament to this truth. They are the epitome of determination, adaptability, and consistency. So keep at it, for success isn’t far for those who dare to persevere.

Embrace innovation and adaptability

The digital landscape is ever-evolving, and as an aspiring high earner, adaptability should be your middle name. Be it a new social media platform or a novel technology, embrace it with open arms. Catering to audience preferences and staying ahead of the trends is the magic formula for sustained growth. The highest paid Instagram influencers did not rise to the top by being stuck in their ways. They adapted, innovated, and triumphed.

Forge profitable collaborations

Major brand collaborations don’t just enhance visibility, but also significantly boost earnings. Teaming up with brands that align with your values opens doors to new opportunities and audiences. This strategy is one of the most potent arsenals in the toolkit of the highest paid Instagram influencers. Keep an eye out for such opportunities, for they could be your ticket to join the ranks of the highest earners.


The highest compensated social media stars achieved their triumphs and gained dominance through a combination of strategic planning, impactful content, and the ability to engage audiences on a personal level. These influencers have amassed immense followings, become the highest paid social media influencers, and have achieved impressive financial success. Their success is not merely a stroke of luck; it stems from their dedication to implementing effective strategies, forming meaningful connections, and leaving a lasting impact on their industries.

To emulate their achievements, aspiring influencers and brands can learn valuable lessons from studying the strategies, engagement tactics, and industry influence of these top paid influencers. Individuals can create their own unique success stories by focusing on authenticity, fostering meaningful connections, and remaining adaptable to changing trends and technologies. Whether it’s through becoming the highest paid Instagram influencers or excelling on other social media platforms, the key lies in understanding the importance of relatability, consistent effort, and the ability to innovate.

Remember, becoming one of the highest paid influencers requires time and effort. It’s a journey that requires dedication, patience, and a commitment to creating content that resonates with your audience. By consistently applying the lessons learned from top-grossing brand ambassador salaries, you can increase your chances of achieving financial success while leaving a lasting impact in your industry.



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