Stacy Wells, Author at Roster

The 3-Tier Framework: How to Structure an Ambassador Program That Scales

Most ambassador programs don’t die because of a lack of enthusiasm. They die because of a lack of structure. If you are trying to manage 500 ambassadors the same way […]

How to Automate Your UGC Library: Stopping the Content Burnout

In boardrooms across the country, the terms “Influencer” and “Ambassador” are often used interchangeably. This is a dangerously expensive mistake. From a strategic perspective, they are opposite business models. Influencer […]

The Hidden Growth Lever: Why Referred Customers Are Your Most Profitable Segment

Ambassadors vs. Influencers: Why One Delivers 11x Higher ROI

Why Paid Ads Are Failing: The Math Behind Switching to an Ambassador Model

Affiliates and Ambassadors and Influencers, oh my! If you feel like you need a dictionary to keep up with the creator economy these days, you aren’t alone. I get this […]

Affiliates, Ambassadors, and Influencers: What’s the Real Difference?

Affiliates and Ambassadors and Influencers, oh my! If you feel like you need a dictionary to keep up with the creator economy these days, you aren’t alone. I get this […]

The Paid Ad Problem: Why Your CAC Keeps Rising (and How Leading Brands Are Fixing It)

We’ve all been there — staring at a spreadsheet of follower counts, reach metrics, and view numbers, wondering: Are we really making an impact? Here’s the truth: an audience gives […]

Types of Influencers in Modern Marketing

Influencer marketing is totally reshaping the game in digital advertising and brand engagement. Getting the lowdown on the different types of influencers is super important when you’re looking to nail […]

Authentic Rules 2023 as the Word of the Year

In a strong reflection of our times, Merriam-Webster, the authoritative voice in American English, has declared authentic as the Word of the Year for 2023. The selection is a powerful […]

How to Get User Generated Content: Guide & Strategies

In today’s interconnected world, brands have numerous avenues to reach out and resonate with their audience. Among these strategies, one shines particularly bright: user generated content (UGC). It’s content that […]