two people finishing the spartan race and being perfect candidates to hire a brand ambassador

How to Hire a Brand Ambassador and Create a Winning Team

Many businesses now prioritize word-of-mouth promotion above traditional advertising methods. Hiring a brand ambassador may be the perfect solution if you’re looking to expand your brand’s reach and influence. But running a brand ambassador program is quite different. This is your resource if you need to know how to hire a brand ambassador.

An excellent strategy for generating exciting and cost-efficient brand awareness is to hire a brand ambassador. They can reach a large audience, raise brand awareness, and promote your business. Also, they add instant credibility to your company, as they are seen as trusted and respected figures in the industry. Their ability to sustainably increase their earnings is the bottom line.

Ultimately, we want to help you see the value, define the role, identify the qualifications needed, locate potential candidates, narrow the field down to the best candidates, and put them to good use. Here are some tips to help you find the perfect fit.

Benefits of hiring a brand ambassador

Hiring a brand ambassador has many advantages and can be a powerful asset to any organization. They are individuals who are passionate about the brand and are willing to promote it in a positive light. 

Ambassadors can help create an authentic connection between the brand and its customers, as they often have a deep understanding of the brand and its values. 

Reaching new potential buyers is one of the ambassador’s specialties. They can help create a positive brand reputation by engaging on social media, attending events, and providing feedback and insights that can be used to improve the overall experience. An ambassador can be the face of your brand and help you reach out to a wider audience.

A significant benefit of having a winning team of ambassadors is the money you save and the results you relish. Plan on saving time and money by connecting directly with likely purchasers when you hire a brand ambassador. They can introduce products, services, and promotions to their networks and help build a reputation for the business, leading to increased brand recognition and higher sales. 

Ambassador communities produce and share content. Think UGC

Businesses that source content to brand ambassadors cut their content budgets by 52%.   (AspireIQ)

How to determine a brand ambassador’s Role

Before you hire a brand ambassador, you need to determine their role. It’s best to outline the tasks they’re responsible for and how they should represent your brand.

For example, you may want them to create content featuring your brand and post it on Instagram. Sharing their brand experiences on social media or engaging in conversations is a cornerstone of the role.

Roster studied the duties and answered the query what does a brand ambassador do? The responsibilities boil down to two primary things: share and engage

Once you have determined their role, you can start looking for the right ambassador.

Skills to look for in an ambassador

Ambassadors are an integral element of every company’s marketing strategy, so it’s crucial to find the right fit when employing one. You want individuals who are passionate about your brand and can communicate effectively.

The ideal representative also has strong communication and design skills, is well-versed in your brand, and can answer questions about it. They should also be strategic thinkers and have the ability to innovate in the face of setbacks.

If you want the most out of your ambassador community, you should involve them in moving the needle. Top ambassador skills to look for include the following:

A promoter at heart

A powerful strategy for generating awareness of your brand and its offerings is to hire a brand ambassador. Have them spread your message to their networks via social media, referral links, discount codes, and content. The broader their reach, the greater the potential increase in your consumer base.

Authentic and credible

Ambassadors have a level of trust with their followers. They need to be authentic and share recommendations with their friends and family. Their promotion carries more weight than your own content ever could. 


Having real people as a face for the brand forms a more personal and relatable connections. Ambassadors need to humanize the brand and build rapport. Ask them to share personal stories about how your brand has impacted their lives or their favorite stories about using your product or service. 

They should advocate for your brand by speaking positively about your company on social media or in public forums. Ambassadors can post content on social media, create videos, and engage through comments and conversations. Also, have them help build a sense of community by interacting online, at events, and in person. 


By leveraging the reach of your ambassadors, you can amplify your content and extend your reach further. Have them share content related to the brand, talk about it to friends and family, or even attend events or conferences.

Additionally, they can generate more organic content and reviews, which helps the brand reach more potential consumers.

Ability to sale!

The people most familiar with your products (aka ambassadors) are some of your best marketers. Increase revenue by hiring ambassadors to spread the word through their own personal social networks. 

Request that they contribute by sharing content, tagging and mentioning the brand, and circulating their discount codes. Additionally, they can reach out through social media, email campaigns, and other digital marketing channels.

managers discuss how to find brand ambassadorsto

How to recruit the best brand ambassadors

Once you know what skills you’re looking for, it’s time to start recruiting. The article How To Find Brand Ambassadors: 7 Tips is a fantastic resource. 

Here’s a quick review of how to recruit brand advocates.

  • Have a landing page with a recruitment form on your website.
  • Get the word out about your brand ambassador program by emailing your consumers and personally inviting them to sign up.
  • Take advantage of the customer’s enthusiasm by sending a follow-up email after receiving the merch.
  • Include a banner in your emails and newsletters to get a steady stream of applicants.
  • Leverage social media to inform your fans about the program and direct them to the application page.
  • Extend an invitation in product shipments.

A couple of other points we need to call out when recruiting the best brand ambassadors are social and rewards. 

Utilize social media

Social media is an invaluable tool to hire a brand ambassador. Utilize platforms like TikTok, Instagram, and Facebook to post a call for applications to your ideal candidates. You can also use the channels to reach out to creators and influencers who may be interested in promoting your brand.

Offer incentives

Offering rewards and incentives is a great way to encourage potential ambassadors to apply. Consider offering discount codes, free merchandise, and other rewards to ambassadors who are successful in promoting your brand. Familiarize yourself with how much does a brand ambassador make and consider paying them. Let applicants know this is a partnership and not just a company asking for a bunch of favors.

The ambassador team should be actively involved in promoting your company, and you should do everything you can to keep them inspired and enthusiastic about their work.

Work With People Who Care About Your Brand The best influencers are loyal customers & followers and hire a brand ambassador

Where to recruit ambassadors

Once you’ve created the description of how you plan to use brand ambassadors in your influencer marketing program, it’s time to start looking for candidates. Here are a few places to look for the perfect ambassador for your brand:

Your customers

Customers make the best brand ambassadors to hire because they have a vested interest in the success of the company. That’s why this source is hands down our number one recommendation.

These individuals are more likely to be passionate and more persuasive when communicating. They already have a relationship with the company and trust and believe in the brand. You know this because…they actually spend their own money to buy company stuff. 

Additionally, these buyers already have an established network and can reach a wider audience than the company marketing department. Also, they are likely to be engaged, enthusiastic, and authentic in their communications.

Lastly, previous purchasers have a built-in motivations to keep up their loyalty to the brand, and so are more likely to remain engaged in the long term.

Social media

Use social media channels to reach out to potential candidates. Search for relevant hashtags, join relevant groups, and reach out to influencers in your industry.

Job boards

Post your listings for brand ambassadors on job boards like Indeed, Monster, and Glassdoor.

Industry events

Attend industry events and conferences to meet potential ambassadors in person. This can be a great way to connect with passionate and knowledgeable people.

Employee referrals

Ask your current employees if they know anyone who would be a good fit for the role. This can help you find candidates who are already familiar with your brand and products.

Tips on how to select the right brand ambassadors

Once you’ve identified potential ambassadors, it’s time to start the selection process. The success of a marketing campaign hinges on the right brand ambassadors.

There are several key factors to consider when you hire a brand ambassador, including their qualifications, experience, and ability to represent your brand in a positive light.

By understanding the skill set that makes a great advocate, you can ensure that you bring the right people on board to help your organization reach its goals. Here are a few tips to help you select the right ambassadors for your brand.

Set clear expectations

Before selecting ambassadors, clearly define what you are looking for in terms of values, personality, and goals. Understanding the objectives of the ambassador program will help you determine the right individuals to represent your brand.

Look for influencers

Find well-known influencers in your industry or niche to hire as brand ambassadors. The influential people should also have a good following on social media and a strong presence in the target market.

social profile with the number of followers on each social media account so you know who hire a brand ambassador

Analyze their content

Look at their content and see if it aligns with your brand values and objectives. If the content does not align with your brand, it is not a good fit for a brand ambassador.

Check their engagement

Advocates should have high levels of engagement with their followers. It is vital to assess their level of engagement to ensure that they can promote your brand effectively.

Conduct interviews

If you need more clarification, don’t just rely on the application. Invite potential ambassadors for an interview to get a better feel for their personalities and values. This will help you make an informed decision on whether they are a good fit for your brand.

Wrap up

A brilliant way to increase brand awareness and build trust is to hire a brand ambassador. With the right ambassador, you can create a positive brand experience, increase sales, and save time and money.

To hire the perfect ambassador for your brand, determine their role, look for the right skills, recruit the best candidates, and select fantastic ambassadors. If you’re looking for an easy way to manage your ambassador relationships, sign up for demo of Roster ambassador management platform. It can help you easily find, hire, manage, and measure your brand ambassadors.



Feature photo courtesy of Marc Rafanell López on Unsplash

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