Influencer Marketing everything you need to know

Ins and Outs of Influencer Marketing: What You Need To Know

Influencer marketing is a relatively new phenomenon that has revolutionized the way that brands reach their target audiences. It has become an integral part of the marketing arsenal for many big name companies. Marketing with influential people facilitates powerful brand campaigns without spending a fortune on traditional advertising.

Introduction to influencer marketing

In today’s digital age, influencer marketing has become one of the most powerful marketing tools.

What is influencer marketing?

Influencer marketing is an up and coming form of marketing that has taken ecommerce by storm! It involves working with influencers or people with a large social media following to promote a product or service.

Marketing with influencers is a splendid way to reach a bigger audience. As influencers have already built trust with their followers, they are likely to be interested in what you have to offer. Also, this type of marketing is a fun and creative way to reach potential customers and get your message out in a more personal, engaging way.

Influencer marketing is a hit. Why? It sidesteps our ad skepticism. We often ignore traditional advertising. Influencers, though, build trust in brands. They also reach a larger audience. Their content is authentic, not scripted. They command attention for products or services. Their partnerships often create unique consumer experiences.

Businesses notice this. They’re making influencer marketing a priority. It’s a smart strategy to grow their customer base. It’s an effective way to boost sales too. No wonder it’s gaining popularity!

VOORAY is a health, wellness, and fitness retail brand that has produced remarkable results using influencer marketing. In their own words, the company said,

🗨️ Roster shows us which people actually influence friends to become VOORAY customers. Not just talk, post or tweet about us. We know much more with Roster about true influence. Now we have a model that we replicate and scale. It drops our customer acquisition cost significantly.


See the complete VOORAY case study.

Who are influencers?

Influencers are usually well-known people with a lot of followers on social media platforms such as Instagram, TikTok, YouTube, and Twitter. In this category are celebrities, industry experts, athletes, bloggers, professionals, social media personalities, and more. At Roster, we believe everyone has influence!

Everyone has influence!

They are content creators and social media stars who use their influence to shape what their audience sees and interacts with. They are trendsetters and trend followers, making the world a more fascinating place.

Influencers bring a unique and creative perspective to the topics they tackle, and they often have large and engaged followings. They have the ability to create powerful messages and stories that can be shared and enjoyed by millions of people. We owe a great debt of gratitude to the people who impact our daily lives, for they are the ones who are developing the new way we share and receive information and ideas.

Understanding influencer marketing

Using influencers to spread brand awareness and build relationships with consumers and new groups can be a very fruitful strategy. It’s a fantastic method to get your message heard by tons of people without compromising authenticity or trustworthiness.

In the simplest terms, companies ask influencers to share their thoughts, opinions, and experiences about the brand. The company benefits from increased exposure and trusted endorsements as influencers impart wisdom to their followers.

It’s also an effective way to build relationships with influencers and increase brand visibility. By working with influencers, you can make authentic, exciting content that speaks to your target audience and makes them want to take action.

he power of influencer marketing lies in its ability to reach a large, engaged audience in a way that is more targeted and cost-effective than traditional advertising. It also allows companies to tap into the influencer’s network of followers, which can be invaluable for creating a buzz about the brand.

Influencer marketing isn’t only for big brands—it’s also being used by small businesses to help them reach their target audiences. Many small businesses are partnering with influencers to create content that resonates with their target market, from creating informative blog posts to hosting video tutorials.

Big brands also tap into top paid influencers. Brands like Nike, Apple, and Adidas are prime examples of this strategy. They’ve created engaging, memorable campaigns. Some have even gone viral, getting millions of views.

Influencer marketing success has a ripple effect. It’s leading to a rise in influencer numbers. More people want to cash in on the trend. Consequently, companies need to be choosier. They have to ensure influencers align with their brand values.

Overall, influencer marketing is a powerful tool. It helps brands reach their target audiences effectively and affordably. For companies aiming to resonate with audiences, it’s invaluable.

Benefits of working with influencers

In many ways, marketing via influencers is superior to traditional methods. It’s a cost-effective way to reach tons of people, build relationships, and increase brand visibility.

Some of the main five benefits of influencer marketing include the following:

1️⃣ Increase reach and brand awareness

Working with influencers can help you reach a bigger, more engaged audience and increase your brand’s visibility. One of the primary goals of influencer marketing is to leverage the influence of these individuals to reach a wider audience and build brand awareness. By building relationships with influencers, brands can create content that is more likely to be seen and shared by their target audiences. Influencers often have a deep understanding of their audience and can create content that is tailored to their audience’s interests.

In recent years, influencer marketing has become increasingly popular as an effective form of digital marketing. Brands can work with influencers to create sponsored content that is more likely to be seen and shared by their target audiences. Influencers can also help brands to reach new audiences by connecting with their existing followers and promoting products and services to them.

Usually, influencers reach a more diverse audience quickly and effectively. Because of this, they can disseminate the brand’s message to those who would not have been exposed to it in any other way.

2️⃣ Boost website traffic

Influencers can be a great way to bring more people to your website and get more leads. By leveraging their platform and established audience, influencers can share content related to your business or website, helping to drive more visitors to your page and increase the chances of conversions.

For example, if an influencer posts about a product on their social media, their followers will likely click through and check it out. If the product is something they like, they may decide to purchase it or share it with others, which can lead to more traffic for the website. Companies can also use influencers to help promote special offers, discounts, and other promotions, which can also help to drive traffic.

3️⃣ Establish trust and credibility

Working with influencers can help build trust and credibility for your business, as influencers are seen as experts and trusted sources. Also, influencer marketing has the potential to increase brand awareness and trust. When an influencer promotes a product or service, followers may be more likely to trust the product than if the company itself promotes it.

🗨️ Influencers serve as trusted voices for consumers and have built lifestyles online that many people want to mimic. Brands can tap into that.

One of the most significant benefits of influencer marketing is that it allows brands to target specific audiences with a message that resonates. By partnering with influencers who deeply understand their audience, brands can create content that is more likely to be seen and shared. This can increase brand awareness and ultimately lead to more sales.

4️⃣ Enhance customer loyalty

Influencers can enhance customer loyalty by promoting products and services that align with their values. Also, they create an emotional connection with their audience. One more benefit is providing real-time feedback and advice.

Brands often turn to influencers for marketing. Primarily because they produce content that resonates with customers. Furthermore, they promote products customers truly desire. They don’t stop there. Influencers also provide valuable advice and reviews. Additionally, they often actively engage on social media.

All these actions contribute to building trust. Moreover, they cultivate loyalty. So, what’s the outcome? It leads to increased sales and notably lower customer acquisition costs (CAC).

Influencers can serve as a launchpad for new products. They can highlight services and promotions. They do this through their insightful reviews and recommendations. Consequently, this approach drives even more sales. Importantly, it further reduces CAC. Indeed, it’s a winning strategy!

New customers with lower CAC​ tracked with sales attribution

Developing an influencer strategy that includes these activities can help to build trust and loyalty between the brand and its customers. The efforts and strategy increases sales and repeat business.

5️⃣ Save money

Influencer marketing is becoming increasingly popular among businesses due to its cost-effectiveness. Not only does it have the potential to reach a huge, targeted audience, but it also doesn’t require a large budget like traditional advertising methods.

🗨️ On average, brands have reduced their content spend by 52% by leveraging community-generated content.
(SourceThe State of Influencer Marketing 2021).

With influencer marketing, businesses can leverage their reach to target audiences. And they can connect with new audiences at a fraction of the cost. Furthermore, influencers often provide unique insight into their industry. They provide feedback on products and services, which can be invaluable in helping businesses refine their strategies.

All in all, influencer marketing is a great, cost-effective way to help companies to grow and reach their target customers.


Overall, influencer marketing is a powerful form of social media marketing. It can help brands to reach new audiences and build relationships with their target audiences. By partnering with influencers who have a deep understanding of their audience, brands can create content that resonates and helps to build trust and credibility. Influencer marketing can be an effective way to increase brand awareness and ultimately lead to more sales.




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