James Davies, Author at Roster

Breaking Down Influencer Marketing, Data and Privacy

In today’s information age, data is a precious commodity for businesses and brands of all sorts. Influencer marketing is built on data because it gives brands the information they need […]

Deep Dive into Today’s Best Brand Advocacy Platforms

Harnessing the power of enthusiastic customers has never been more critical. Enter the brand advocacy platform—a transformative tool that’s revolutionizing how businesses amplify their message, build trust, and foster community […]

The Tech Side of Influencer Marketing Software

Through my influencer marketing software experience and as a co-founder of Roster, I had a front-row seat to major developments in the social media world. Social platforms such as Instagram, […]