Winter can be a downer for businesses, with shorter days, colder weather, and holiday distractions. But don’t let Old Man Winter bring you down! One way to keep your marketing efforts strong during the winter months is to leverage the power of brand ambassadors. These individuals can be incredibly effective in spreading the word about your business, especially during the winter months when people are looking for ways to stay warm and entertained. In this blog post, we’ll share many winter marketing ideas and campaigns certain to help you make the most of this gloomy season.
Winter is here, and that means it’s time to make your marketing as cozy as possible! One of the most effective ways to do this is by incorporating popular winter themes on social media. From snowball fights and snowmen to warm fires and hot cocoa, there are plenty of winter-inspired themes that can make your social media feed stand out.
The key is to make it fun, creative, and visually appealing. So, whether you’re a small business looking to boost your online presence or just a social media enthusiast looking to bring some winter cheer to your feed, get ready to make your followers feel like they’re right there with you, enjoying the best winter has to offer.
Companies can involve brand ambassadors in many ways to make their winter marketing campaigns more effective. For instance, brand ambassadors can promote winter-related goods or services, like warm clothing or ideas for holiday gifts. Use ambassadors to make appealing content, like social posts or videos that show how to use a company’s products or services to enjoy winter activities.
Another huge benefit of brand ambassadors is the content they create. Incorporate the UGC to create authentic and relatable content for winter marketing ideas. You could encourage customers to share photos or videos of themselves using the company’s products or services during the winter months. Repurpose the content in winter themed social media posts, email campaigns, and company websites. It will show how real customers enjoy the company’s offerings during the winter season.
In addition, companies can leverage influencer marketing to reach their target audience and create buzz around their winter products or services. Influencer marketing allows businesses to partner with individuals who have a significant following on social media platforms and promote their products or services through their networks.
Brand ambassadors, influencers, and user-generated content can help you get more out of your ambassador campaigns around winter marketing ideas . These powerful allies can help you connect with your customers and promote your products in a fun, authentic, and relatable way. With the right strategy, you can drive more sales and build stronger relationships with your customers.
Leverage the power of brand ambassadors, influencers, and user-generated content to make your winter campaigns captivating, authentic and relatable.
So here we go!
Invite your community of influencers and ambassador to show off some cold weather fun. Get outside and use our products to make the most of this chilly season!
Some fun and unique activities for the “Snow Off” Challenge” are listed below.
Make a snowman and tag us in your creation! Post a picture of you and your snow person on Instagram. Award winner on your brand’s social media.
Use the hashtag: #Snowman2023
Go sledding and share a photo of your best riding pose!
Use the hashtag: #Sledding2023
A social media campaign with an ice sculpture contest would involve influencers promoting the contest, encouraging followers to participate by creating ice sculptures and share it on social media using a hashtag like #icesculpture or #icesculptures.
The sculptures could be judged based on various criteria such as creativity, skill, and overall appeal. The winner of the contest would be announced on social media and potentially receive a prize or other recognition. The campaign could also include other elements such as sponsored posts, live streams, and giveaways to further promote the contest and increase engagement.
Encourage brand ambassadors to have a snowball fight with friends or family. Then share pictures or a play-by-play on social media.
Reward the most epic battle.
Use the hashtag: #SnowballFight2023
Brand advocates would go on a winter trek and share their favorite moments on social media. The campaign could involve challenges or prompts related to the hike, like finding a cool natural feature or taking a photo in a specific location.
Participants should tag the brand in their winter themed social media posts. Also, include hashtags in the caption such as: #winterhike #winterhikes #winterhikeswithaspike.
Gather the UGC and feature it on your brand’s social media pages.
Ask your brand community to take a break and enjoy some ice-skating fun. Have them post a photo of their moves on Instagram!
Use the hashtag: #IceSkating2023
Build a snow fort and post a picture of your masterpiece! This activity is a fun and interactive way for people to engage with the brand, and also showcase the creativity of the brand advocates.
The campaign could include a contest with prizes for the best and most creative snow fort.
Have a hot chocolate taste test and share your favorite. The search for the best hot cocoa would involve brand ambassadors trying different types of hot chocolate and sharing their favorite on social media. Ambassadors could also share their personal thoughts and opinions about each hot chocolate, which could help potential customers make a purchase decision.
If the brand doesn’t sell hot chocolate, the contest could still involve the brand’s products by incorporating them into the taste test in some way. For example, the brand could create a special hot chocolate recipe that incorporates its products, such as adding a flavored syrup or topping to the hot chocolate. Or, the brand could provide a prize for the best hot chocolate recipe that incorporates its products in a unique way.
Additionally, the contest could feature a theme that is related to the brand’s products or services and encourages participants to creatively incorporate them into their hot chocolate recipes. This way, the contest still engages and promotes the brand’s products, even though it doesn’t sell hot chocolate.
The winter wonderland is calling and we want to see your snow cream creations! For our brand ambassadors, we challenge you to get creative in the kitchen, and whip up a snow cream recipe that will have everyone talking.
Don’t be afraid to get a little wild with your flavors and ingredients, and don’t forget to include our special brand syrups or toppings to take your snow cream to the next level. Share your recipe, along with a photo of your snow cream masterpiece on social media using the designated hashtag and let the world taste the magic you’ve created.
Get outside and make the most of the winter wonderland. Choose your sport, such as skiing, snowboarding, snowmobiling, snowshoeing, etc. Post a video of your experience!
Use hashtag: #WinterSports2023, #Snowboarding2023, or #Snowshoe2023.
Here are some more suggestions you are welcome to use for winter marketing ideas perfect for brand ambassador marketing.
How to stay active and enjoy the great outdoors. This brand ambassador campaign could feature individuals sharing their favorite winter outdoor activities and promoting products or gear that make those activities more enjoyable.
Another unique idea for winter marketing is to host a snow angel competition and post the winner! Make snow angels in the park and take pictures!
Have a winter picnic in the snow!
Use the hashtag #SnowAngel2023.
Get your brand community to show off your pet fashionista skills! Have them give the spotlight to the furry friends in their lives and have some fun with our brand community. Inviting them to dress up their pets in stylish and cozy sweaters, hats, and booties and share it with the world.
Whether it’s a cute photo shoot or a candid moment, let’s see your pets looking their best in our gear. And don’t forget to give prizes for the most stylish pets out there.
A sample email to announce the campaign would be.
Get ready to dress up your furry friends in style! We’re launching a paw-some social media campaign that features your the cutest pet attire, from cozy sweaters to fashionable hats and booties.
Showcase how adorable your pets can look in our brand’s attire. Expect to see sponsored posts of pets rocking our gear, and a contest where you can show off your own pet’s fashion sense.
There will be giveaways, and a dedicated hashtag for you to share your pet’s stylish looks and join the fun.
Don’t miss out on this opportunity to make your pet the most fashionable one on the block!
The social media activity for brand ambassadors called “Bundling Season” would involve brand ambassadors promoting the brand’s product or service bundles on social media. The bundles could be a combination of the brand’s products or services that are typically purchased together, or a special offer that includes multiple items at a discounted price.
The new years social media post are a cozy way for brand ambassadors to showcase the brand’s offerings and drive sales, while also providing value to their followers by giving them the opportunity to purchase bundled items at a discounted price. This activity could be timed to align with a specific season, such as the winter or holiday season, to make it more relevant and appealing to the audience.
How do you use our products to stay warm when you are making the most of the crisp weather?
Staying indoors can get depressed. So another fun winter marketing idea would be motivating brand advocates to get outside and enjoy outdoor cold-weather activities. This campaign could include brand ambassadors sharing creative and unique ways to enjoy the winter outdoors, such as ice skating on a frozen lake or snowshoeing through the woods, and promoting the products or services that make those activities possible.
How to stay active and enjoy winter weather. This campaign could showcase brand ambassadors participating in a variety of winter sports or activities, such as skiing, snowboarding, or ice fishing, and promoting the products or gear that enhance their experience.
Creative ways to get outside and explore. As with other winter marketing ideas, this campaign could feature brand ambassadors sharing their favorite off-the-beaten-path winter activities, such as a winter hike or a camping trip in the snow, and promoting the products or gear that make those adventures possible.
Get ambassadors to share their best tips for staying active and enjoying winter sports. This campaign could include brand ambassadors sharing their tips and tricks for staying warm and active during the winter months, such as layering techniques or cold-weather workout routines, and promoting the products or gear that make those activities more comfortable.
Outdoor exercise ideas to stay fit. This campaign could feature fitness brand ambassadors sharing unique and fun ways to stay active outdoors during the winter, such as a winter boot camp or a snowshoeing fitness class, and promoting the products or gear that make those workouts possible.
How to stay active and make the most of winter. Brand ambassadors could show off their winter activities like ice climbing or ziplining and talk about the products or gear that make these activities possible. Encourage advocates to share their stories on social media and encourage others to give these winter thrills a try.
How to laugh at the freezing temps and have fun outdoors. Winter marketing ideas need to be bold. So this campaign could feature brand ambassadors who know how to have a blast while playing in the snow.
They could give their favorite tips and tricks for staying safe and having a good time in wintery weather. For example, the importance of layering up and staying safe on the slopes. Plus, they could share their favorite products or gear from your that make outdoor winter activities even more enjoyable.
Winter outdoor activities for the whole family. Are your ambassadors adventurous? Have them grab their loved ones and showcase awesome winter activities that the whole family can enjoy. Winter marketing ideas include, a winter scavenger hunt, ski day, or a sledding party.
As usual, encourage brand ambassador to promote your products and gear that make those activities more fun.
How to stay active and enjoy winter nature. ” –Explore the winter wilderness in style! Look for brand ambassadors to show the world their favorite ways to have fun in the snow. Have your brand advocates share their winter adventures and highlight the products or gear that make them even more enjoyable.
As always, you need to designate a hashtag or two that advocates should include in the new years social media post. Here is a list of the latest trendy hashtags for winter fun and adventure marketing campaigns.
In the end, it’s all about creativity and having fun with your January marketing campaign. Don’t be afraid to try out new ideas and see what works best for your brand. And remember, it’s never too late to ring in the new year with a bang!
Get a blizzard of amazing marketing ideas with Roster’s social media campaigns ideas and templates.