Brand ambassadors
Ambassador program software for DTC and ecommerce brands
Recruit customers and creators, reward them, and track the revenue and UGC they drive, in one platform.
- Recruit customers and find creators on Instagram and TikTok
- Codes, links, gifting, commissions and payouts in one platform
- Revenue and UGC tracked per ambassador, link and post
Trusted by DTC and ecommerce brands
4.8out of 5on Shopify
Book a 30-minute demo
49%
of total online revenue referred by ambassadors, with 39% of new customers coming through the program
"Roster's platform makes it incredibly easy to onboard and activate the right creators while keeping everything organized in one place. We've seen stronger engagement, smoother execution, and real revenue growth since using Roster."
Taylor Wellham, Caraway. Read the Caraway case study
What Roster does
Roster is ambassador program software for DTC and ecommerce brands. Teams use it as their brand ambassador software, covering ambassador program management from recruiting and rewards to attribution, in one platform.
It replaces the spreadsheet, the manual discount codes, the DM thread where you chase shipping addresses, the commission reconciliation, and the year-end 1099 filing, with one system that also proves what the program returned.
Roster also runs creator programs. This page is about the ambassador side.
The platform
Four steps: recruit, engage, reward and measure. Each replaces something you are doing by hand today.
Recruit
Embed a branded recruiting form on your site and collect the fields you need, like size, region, sport and how they found you, all filterable from the moment someone applies. Social listening surfaces the customers tagging you, and Creator Discovery finds new creators on Instagram and TikTok.
Engage
Approved ambassadors land in one CRM and sign in to a branded portal with their campaigns, actions, links and rewards on one screen. Segment them into programs, brief them on campaigns, and keep the community posting.
Reward
Points for referrals, actions, and campaign work, redeemed against milestone tiers you design. Product seeding that generates the Shopify order itself rather than a packing list for someone on your team. Commission paid out on the first Tuesday of each month.
Measure
Every order is attributed through a published five-rule hierarchy covering referral links, shareable codes, recurring orders, and personal purchases, and the rule that fired is visible on the order itself. Commission disputes end with evidence rather than argument.
See it with your own program
A 30-minute walkthrough of recruiting, rewards and revenue tracking, with real pricing.
What comes with it
The features teams ask about on the first call.
Ambassador management
Segments, tags, tiers, bulk actions, and notes. Filter your roster by anything you collected on the application.
Referral tracking
A unique link and a personal discount code for every member, tracked to the order and to the payout.
Campaign management
Briefs, deliverables, due dates, submissions, and approval, with the content stored against the campaign.
UGC and usage rights
Collected content with rights attached — ready to run as Meta partnership ads or TikTok Spark Ads with Roster, without a separate rights chase.
Automated payouts
Bulk commission on a fixed monthly schedule, with tax collection and filing handled.
Branded portal
Your logo, your colors, magic-link access. Members see their link, codes, points, campaigns, and rewards in one platform.
Separate program types
Ambassadors, affiliates, and creators run as distinct programs with their own economics and reporting.
Cart integrations
Deep Shopify integration plus BigCommerce, WooCommerce, headless, and a server-side API route.
Earned media value
Reach and engagement measured alongside attributed revenue, so social output is not invisible in the numbers.
How Roster compares to the alternatives
Most teams evaluating ambassador program software are choosing between three shapes of tool.
| An affiliate app | An influencer marketplace | Roster | |
|---|---|---|---|
| What it is built for | Commission tracking bolted onto your cart, for publishers | A database of creators to hire for campaigns | The whole relationship with customers who advocate for you |
| Recruiting | Sign-up form, no sourcing | Search a marketplace of strangers | Application forms, social listening, and Instagram and TikTok creator discovery |
| Campaigns and content | None | Campaign-shaped and one-off | Ongoing campaigns, briefs, content collection, usage rights |
| Rewards beyond cash | Commission only | Negotiated per deal | Points, tiers, store credit, and product seeding |
| Attribution | Link and code tracking, done well | Usually weak | Five documented rules, shown on each order |
| Social measurement | Invisible | Reach, rarely tied to revenue | Reach, engagement, and earned media value next to revenue |
| How cost scales | Per order or per affiliate | Per campaign, every time | A flat platform fee, not a share of what the program earns |
Compare Roster on your numbers
Bring your current tool and program size. We will show you the difference live.
Brands running ambassador programs on Roster
Three programs, three very different shapes.
Blendtec10% of DTC sales from the ambassador program, zero to 100+ ambassadors in under a year.Read the case study
Salomon26% of all company UGC from one athlete program, reaching 350M+ people.Read the case study
GoBe KidsTen people mentioning them to 550+ ambassadors, on a few hours a week.Read the case study
Works with the cart you already have
Shopify is the deepest integration, with pixels that install automatically and discount rules that sync both ways. Everything else is documented, with a server-side API route where you need one.
Is this the right fit for your brand?
Worth knowing before you spend time with us.
$1M+ in revenue
Or roughly 10,000 customers. Below that there usually are not enough advocates for a program to pay for itself.
A product people post about
Apparel, outdoor, food, beauty, and consumer goods work best. Considered purchases nobody photographs are harder.
Someone to own it
A few hours a week is realistic once it is running. Zero hours a week is not, for any platform.
A cart we can track
Shopify installs in minutes. BigCommerce, WooCommerce, and headless, with an API route as backup.
Ambassador program software FAQ
What is ambassador program software?
Ambassador program software is a platform for recruiting customers into an advocacy program, giving each one a trackable referral link and personal discount code, running campaigns that produce content, paying rewards or commission, and attributing the resulting revenue. It replaces the spreadsheet, manual code issuing, and commission reconciliation that most programs start with.
How is ambassador software different from affiliate software?
Affiliate software optimizes for commission rate and is built for publishers. Ambassador software has to handle people who are customers first, motivated by product, status, and belonging as much as cash, which means campaigns, product seeding, reward tiers, and content collection, not just link tracking. Roster runs both, in separate programs with their own referral economics and reporting.
Can we prove the program drove revenue?
Yes. Every order is attributed through a documented five-rule hierarchy covering referral links, shareable codes, recurring orders, and personal purchases, and the rule that fired is visible on the order itself. Blendtec attributed over 10% of their direct-to-consumer sales to their ambassador program. See how attribution works.
How many ambassadors do we need to start?
Most brands launch with between twenty and a hundred, recruited from existing customers. GoBe Kids went from ten people mentioning them to over 550 ambassadors. Volume matters less than picking people who actually use the product and post without being asked.
How much time does it take to run?
GoBe Kids spent between two and five hours a week across their whole program. The work that consumes time in a manual program, such as issuing codes, chasing addresses, reconciling commissions, and filing 1099s, is the part Roster automates.
Does it work if we are not on Shopify?
Yes. Shopify is the deepest integration, with pixels that install automatically and discount rules that sync both ways. BigCommerce, WooCommerce, headless builds, and generic sites are all documented, with a server-side API route where you need one.
Does Roster handle tax forms and payouts?
Yes. Commission is paid out in bulk on the first Tuesday of each month, and W-9 collection and 1099 filing are handled for you rather than landing on your finance team in January.