Egg-splore The Best Easter Marketing Campaigns For Brands

Can you feel it? April is just around the corner! With the world waking up and warming up, it’s the perfect time for brands like yours to connect with your community and ambassadors in a fun and engaging way. To accomplish this, we have some proven Easter marketing campaigns. So, let’s tap into the festive vibes of Easter. Creating memorable moments will strengthen the bond between your brand and its community. Also, your ambassadors are sure to feel valued and renew their dedication to your company.

Easter Marketing Campaigns

Easter marketing campaigns are a great way to reach new customers and boost sales in April. After all, who wouldn’t find an expertly designed Easter-themed promotion captivating?

This section will give you an egg-ceptional collection of Easter marketing campaign ideas. Meticulously crafted, these ideas perfectly balance enjoyment, engagement, and effectiveness. Also, the Easter marketing campaigns are excellent for your brand ambassador marketing endeavors.

Seasonal campaigns are essential to a brand’s marketing strategy because they keep people interested and engaged. By bringing in the fun of Easter, you can build a strong relationship with your brand community and make your ambassadors more loyal.

Note: Before we get started, we trust you’ll crack a smile at our “egg-stra” special puns. Sorry, but we just couldn’t help sprinkling some Easter fun throughout our writing!

Ecomm Easter Egg Hunt

We’ve seen a few e-commerce brands embrace this campaign, and it’s always a hit! It’s engaging, rewarding, and sends a wave of traffic to online stores. Now it’s your turn to create a fantastic public brand campaign that enchants your community during the Easter season. This fun and imaginative concept will surely capture your audience’s attention and bolster the bond between your brand and its community. By incorporating brand ambassadors in your Easter marketing campaigns, you leverage their influence while adding an extra layer of credibility.

Below are the detailed instructions for carrying out this egg-citing Easter marketing campaign:

1 – Plan your Easter egg discounts

Before hiding the eggs on your website, decide on the exclusive discounts or offers that will be revealed when customers click on them. Ensure the offers are enticing and create a sense of urgency to encourage purchases.

2 – Design Easter egg graphics

Create visually appealing Easter egg graphics that will be hidden throughout your website. The graphics should be consistent with your brand’s style while also having a festive touch to stand out.

3 – Choose hiding spots

Carefully select the locations on your website where you’ll hide the Easter eggs. Choose a mix of obvious and more challenging spots to keep the hunt engaging and fun for your visitors.

4 – Embed the Easter eggs

Add the Easter egg graphics to the chosen hiding spots on your website. Ensure that each egg is clickable and linked to the respective discount codes and offers.

5 – Test the functionality

Before launching the campaign, test the functionality of the hidden Easter eggs by clicking on them to confirm that the prizes or offers are correctly applied.

6 – Promote the campaign

Share the news about your Easter egg hunt with your customers and brand ambassadors through email, social media, and other marketing channels. Encourage your ambassadors to promote the campaign to their followers for maximum reach.

7 – Monitor and engage

Keep an eye on your website traffic, sales, and customer engagement during the campaign. Engage with your audience on social media, sharing hints about the hidden eggs and celebrating customer discoveries.

8 – Evaluate the campaign’s success

Once the campaign is over, analyze its performance by reviewing the website traffic, sales, and customer engagement metrics. Use these insights to optimize future marketing campaigns and continue building strong connections with your brand community.

Ecomm Easter Egg Hunt using your online store as the Easter hiding spot


Product Themed Easter Marketing Campaigns

Crafting and promoting unique Easter baskets filled with your brand’s products is a clever way to grab attention. Themed baskets let you showcase your products in a festive, memorable style that appeals to people of all ages and interests. Use Roster to get the items using their automated product seeding tool which enables ambassador to self-select the products they want to feature.

To make these baskets even more authentic and creative, why not involve your ambassador community in the design process? Turning this campaign over to your ambassadors will set off a wave of creativity. You will likely get concepts and personal touches far better than your original plans. The ambassadors will make a variety of beautiful and exciting baskets to suit a wide range of tastes. Ultimately, working together on your Easter marketing campaigns will make a bigger impact and give everyone involved something to remember.

So, let’s hop right in and start weaving some magic into your Easter marketing campaign!

Easter Basket Bliss

Guide your brand ambassadors to create special Easter gift basket bundles with their favorite products from your company. Also, encourage them to think of unique themes catering to various age groups and interests to captivate new customers.

Basket Showcase

Tell your brand ambassadors to post photos and videos of their fantastic Easter baskets on social media. They need to highlight the company products they incorporated into their baskets. Remind them to use your branded hashtag for increased visibility and social listening.

best Easter marketing campaigns with ambassadors who create fun baskets

Easter Eggs-periences

Ask your ambassadors to tell the people who follow them on social media about their favorite Easter basket traditions. For example, unique Easter basket traditions could include:

  • Stashing baskets in surprising spots.
  • Adding bubble toys or bubble baths to the baskets.
  • Surprising your resident athletes with new gear.
  • Planning fun family scavenger hunts to locate them.

By sharing these warm memories and creative ideas, your brand will build stronger connections with its audience and make Easter even more special.

Social Media Contest

Get ready for an egg-citing Easter marketing campaign that’s all about fun and strengthening the bond between your brand and its community! Imagine your brand ambassadors sharing their egg-ceptional Easter egg hunts on social media. Then they host an interactive contest that rewards followers who spot the most eggs in the pictures. Participants can then fill their virtual Easter baskets.

The person who locates the most eggs…wins! The campaign is both egg-citing and engaging.


Energize your brand ambassadors to set up and showcase their Easter egg hunts, urging their followers to join in the search for hidden eggs. By actively participating and engaging with the community, you’ll make this Easter celebration an egg-citing and unforgettable experience for all! 🥚

For the Brand

The following are the instructions for this Easter marketing campaign.

1- Collaborate with your brand ambassadors to create virtual or in-person Easter egg hunts for their followers.

2 – Create fun challenges and games to encourage participation from your brand community.

3 – Document the Easter egg hunts on Instagram through Stories and posts, showcasing the excitement and creativity involved.

4 – Generate special discount codes for your ambassadors to use as rewards. The codes can be for your website or in-store purchases.

For Ambassadors

Now for the instructions you can give to your content creators and ambassadors.

1 – Set up your Easter egg hunt – arrange an Easter egg hunt in your home or outdoor space. Make sure to incorporate [Brand Name] products or branded elements.

2 – Snap a photo – take a few pictures of your Easter egg hunt setup before the hunt begins, making sure the eggs are partially hidden but still visible.

3 – Post on Instagram – share the photo on your Instagram feed with a fun caption inviting your followers to spot the hidden eggs. Remember to tag @[BrandName] and use the hashtag #[BrandNameEggstravaganza].

4 – Instagram Story prompt – use Instagram Stories to provide a prompt for your followers to find the eggs in your photo. Encourage them to send their answers via direct message or using the question sticker.

5 – Offer a special discount code – Reward your followers who find the most eggs with an exclusive [Brand Name] discount code. We will provide this to you. Announce the winners on your Instagram Stories and send them the code via direct message.

Make sure you kick off this egg-squisite campaign early. You’ll need to give ample time to plan and coordinate everyone for a smooth and successful Easter marketing campaign.

get ambassadors to have a an easter egg hunt with their social media followers as a fun Easter Marketing Campaigns


Cracking Conclusion

Easter can be your golden ticket to connecting with your peeps in fun and engaging ways. By getting your brand ambassadors on board and soaking up the festive vibes, you’ll create unforgettable memories that’ll make your brand the talk of the town.

So, what are you waiting for? Jump into the egg-stravagant world of Easter marketing campaigns! With some wicked ideas and killer planning, you’ll grab your audience’s attention and boost brand loyalty and sales like a boss.

The time is now to make your mark and spread good vibes all around your brand community. Each Easter marketing campaign you run will strengthen the bond between your brand and ambassadors. Best of luck rocking your Easter marketing!

Snag a whole bunch of inspo with Roster’s  social media campaigns ideas and templates.


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