Hearts Aflutter: 31 Valentine’s Day Marketing Ideas blog feature image

Hearts Aflutter: 31 Valentine’s Day Marketing Ideas

February ignites the passion for love in all of us, from the sounds of sweet serenades to the crisp chill in the air. As marketers and businesses, it’s our chance to fan the flames and show our audience how much they mean to us through meaningful social media campaigns and actions. Embrace love, Super Bowl excitement, President’s Day leaders, and Black History Month as we delve into Valentine’s Day marketing ideas.

In February, you can get closer to your audience by working with influencers, getting brand ambassadors involved, and leveraging UGC. Roster has put together dozens of Valentine’s Day marketing ideas and templates that are sentimental and meaningful.

Valentine’s day marketing ideas for brand ambassadors

As marketing mavens and business enthusiasts, we have a chance to ignite the flames of passion in our audience with imaginative and memorable social media campaigns. So, get ready to spread the love with these Valentine’s Day marketing ideas that are sweeter than a box of chocolates and more impactful than a bouquet of long-stem roses.

Feeling the love this February? So are we! And we’re ready to spread it far and wide with 31 fantastic ambassador program campaigns.

This month, we’re celebrating Valentine’s Day and Galantine’s Day in style and inviting our fantastic brand ambassadors to join us on the journey. Whether you’re all about spreading love and positivity or you’re a fan of celebrating friendship, these four campaigns are packed with fun, excitement, and opportunities to get involved and make a difference.

Get ready to feel the love, make an impact, and have a blast doing it!

Valentine’s day marketing ideas begin with yummy cookies and sweet chocolate

Valentine’s day marketing

Partner with brand ambassadors, creators, and influencers: Working with influencers and other social media influencers can be a great way to reach new audiences and drive engagement. Roster has a wide network of influencers that you can tap into, whether you’re looking to create sponsored content or collaborate on a larger campaign.

Here is an example of a mini-campaign from Roster. We call these fun-sized, quick campaigns, actions.

Spread the Love
Template 👉 Social Post

  • “Spread the love of [Brand]” during the valentines season (gifting brand product)
  • Create a post sharing what you love most about [Brand] and being a [Brand] Ambassador
  • Share how you give the gift of love

Launch a social media challenge

Challenges are a fun and interactive way to get your audience involved and build brand awareness. Roster has a range of social media challenge ideas that you can use, including the popular “Spread Love” challenge and the “Celebrate Black History Month” challenge.

Run a social media contest

Contests are another great way to engage with your audience and drive excitement around your brand. Roster has a collection of contest ideas and templates, such as the “Valentine’s Day Couple” contest and the “Black History Month Trivia” contest, that you can use to get started.

Another example of a Roster action for February marketing.

Run A Photo Contest
Template 👉 Social Post or Upload Content

  • Run a photo contest and have ambassadors upload/post photos of how they are incorporating your brand during Valentine’s Day. Select the winners and send them swag/product. You should also repurpose the UGC in ads, brand social media, websites, etc.

Valentine’s UGC

Visual content is a powerful tool for capturing attention and driving engagement on social media. Roster has a range of story templates and graphics that you can use to create eye-catching content that ties into the themes of the month.

February marketing ideas

Valentine’s day is certainly not the only time you can show the world you care. February is the month of the Super Bowl, President’s Day, and Black History Month. Whether it’s for a product launch, a special event, or just to spread awareness, these campaigns provide a unique opportunity to connect. From discounts to giveaways and special promotions, these campaigns can be incredibly successful in creating a unique bond with those needing a little extra love.

Super Bowl Sunday
This year, Super Bowl is on February 12. Get your community ready for the big matchup with the following February marketing idea.

Template 👉 Social Post

Super Bowl Sunday is one of the biggest events in sports and a day to come together with friends and family to watch the game. 

  • Post a picture of your Super Bowl spread and/or watch party.
  • Share your game day traditions and rituals.
  • Post behind-the-scenes moments of your Super Bowl prep.
  • Give away a prize for the best Super Bowl-themed snack or drink recipe uploaded by ambassadors.

This year, Super Bowl is on February 12. Get your community ready for the big matchup with the following February marketing idea.

Love your Pet Day

Pets are the best and some of the most loved “people” in our lives. Celebrate these loving pals on February 20.

Template 👉 Social Post

  • [Brand name] and your pet
  • Post about what you and your pet love doing together.
  • Share tips and ideas about showing love to your pets, like grooming, playtime, walks, rides, and those beloved treats.
What does a brand ambassador do? any one can be a brand ambassador even these cute dogs
Courtesy of @good.boys.nash.mac, KONG Box brand ambassador

Groundhog Day

Groundhog Day on February 2 is an exciting day of anticipation! We all want to know what Punxsutawney Phil has to say about the season ahead. Will it be an early spring or a longer winter?

The famous groundhog will make his prediction by emerging from his burrow and taking a look around. We can only hope that he will make the right call and that spring will be here soon. No matter what the outcome, Groundhog Day is a great day for celebrating our furry friend and his weather-predicting powers.

Template 👉 Social Post

Get ready to welcome spring with open arms! As we approach Groundhog Day, we want to see how you’re counting down the days until warmer weather. 

  • Share a picture of your favorite winter activity, and tell us what you’re looking forward to most about spring. 

National Make a Friend Day

Ah, National Make a Friend Day a day dedicated to connecting with others and celebrating the joys of friendship. On February 11th, take the opportunity to reach out and make a friend whether its a neighbor youve been wanting to introduce yourself to, a coworker youd like to get to know better, or even just a colleague youve been meaning to collaborate with. By making a friend, youre not only making someones day, youre making your own. So dont hesitate pick up the phone, send a text, or just say hello. Happy National Make a Friend Day!

Template 👉 Social Post / Upload Screenshot

  • Make best friends with [Brand name] by following us on Instagram, TikTok, Facebook, and/or Twitter. 
  • Like and comment on a brand post. 
  • Make a new friend by searching for @[Brand name] and follow one of our brand ambassadors. 

February is a month of love, and what better way to embrace the season than with our first marketing idea, “Love is Everywhere.” This creative campaign is a perfect opportunity for brands to showcase their products and services in a unique and memorable way. Also, this February marketing idea taps into the universal sentiments of love and togetherness.

The “Love is Everywhere” campaign celebrates the presence of love in all aspects of life. It prompts brand ambassadors to showcase the unusual locations they adore and the brand products that make those places special.

Best Valentine’s Day Marketing Campaigns

Valentines Day marketing campaigns have come a long way since the days of cheesy boxes of chocolates and overthetop flower deliveries. Todays most successful Valentines Day campaigns are clever and creative, often tapping into the current zeitgeist or playing off the holidays romantic associations. From subscriptionbased gifts to loyalty programs and clever social media campaigns, the best Valentines Day marketing campaigns are sure to make Cupid proud.

Uncover the Magic of Love with [Brand]

Where is love hiding in your world? Showcase those unexpected places that bring joy to your heart and highlight the [Brand] products that make it all the more special.

Share the Love

Pass on the love by sharing your favorite [Brand] product with someone special. Capture the moment on video and share it as an Instagram Reel or TikTok. Let the world see how you embrace love in your daily life with [Brand].

Spot the [Brand] in the Wild

If you have a [Brand] product in a physical store, ask brand ambassadors to capture their love for the brand there. Show the world the magic of finding love in unexpected places.

Team Spirit

Athletes know the power of love and support better than anyone. Share images and videos that showcase the camaraderie and encouragement that takes place on and off the field. Show how love is everywhere in the form of support and inspiration.

Personal Triumphs

Love yourself by pushing yourself to reach new heights. Share personal stories from athletes about their athletic achievements and how they showed love to themselves.

Encouraging Others

Athletes have the power to inspire and uplift. Share messages of encouragement from athletes to their fans or images of athletes inspiring others through their sportsmanship and hard work. Show how love is everywhere when people support and motivate each other.

Fan Love

The love of fans is what brings athletes and communities together. Share images and videos of fans showing love and support to their favorite athletes and emphasize how this creates a sense of community and connection. Love is everywhere in shared experiences and bonds. 

The “Fan Love” campaign could be combined with the Super Bowl Sunday action idea above.

Giving Back

Athletes have the power to make a difference in their communities. Share images and videos of athletes who give back through sports, such as coaching youth teams or participating in charity events. Show how love is everywhere when people give of themselves to help others.

Here are some more marketing ideas for Valentine’s Day that you can use with your creators and influencers

  • Share love-filled recipes, meals, and snacks that bring people together.
  • Highlight local organizations and causes that focus on spreading love and positivity. Start a “pay it forward” challenge and encourage followers to spread love in their own communities.
  • Perform acts of love and kindness in your daily lives and share your experiences with the world.

Loving moments Valentine’s day marketing campaigns

Loving moments Valentine’s day marketing campaigns

Do you have a moment of love that you’ll never forget? Let’s celebrate it! Then this Valentine’s Day marketing campaign is perfect and is titled, “Loving Moments.” Request that your creators and influencers share their adventures, challenges, and wins with the world and show how love makes all the difference.

Although not conventional, the following Valentine’s Day marketing ideas are overflowing with love and passion.

Join the Adventure

We all have moments we loved and will never forget. Share images and videos of people participating in outdoor activities and experiences with their loved ones, such as hiking, camping, or surfing. Emphasize how these moments bring people together and create a sense of love and connection.

Conquer Your Challenges

Inspire others by sharing your personal story of perseverance and triumph. Show us how you showed love to yourself and others by overcoming challenges. Or, you could tell stories about athletes or adventurers who faced problems while doing what they loved. Highlight how they showed love to themselves and others by sticking with it and getting through the difficulties.

Cheers to Wins

Celebrate your victories with the world. Share images and videos on social media of your athletic or adventurous wins and how they bring joy and love to yourself and those around you. This is done by brand ambassadors posting pictures and videos of athletes and adventurers celebrating their wins. How did these moments create a sense of joy and love for themselves and those around them?

Building Community

Share images and videos of people participating in outdoor activities and sports as a community, such as a group of hikers or a pick-up basketball game. Emphasize how these moments bring people together and create a sense of love and support for one another.

Nature’s Love

Share your appreciation for the natural world. Show us how these moments create a sense of love and respect for the environment. Emphasize how these moments produce a sense of love and respect for the environment.

If you’re using Roster software to manage your ambassador programs, you already have full access to all the materials you need for February campaign templates and Valentine’s day marketing ideas.

More marketing ideas for Valentine’s day

This Valentine’s Day, we want to celebrate the love you have for yourself! As part of our Valentine’s Day marketing ideas, you could highlight the importance of self-love and the role it plays in a healthy and fulfilling life. From valuing and taking care of yourself, to being kind and accepting, self-love is about building a strong and positive relationship with yourself. Let’s spread the love and show the world how we treat ourselves this Valentine’s season!

Treat Yourself

As a brand, your Valentine’s Day marketing campaign could promote self-love and self-care through a special self-care giveaway kit. Assemble a kit with essentials for a spa day at home. The goal is to encourage your audience to prioritize self-care for physical and emotional well-being. This campaign aims to raise awareness about the benefits of self-care, build a strong connection with our audience, and drive brand loyalty.

An example of a campaign email to creators and brand ambassadors is the following.



Subject: Treat yo’self this Valentine’s Day with [Brand Name]

Dear [Recipient],

With Valentine’s Day just around the corner, [Brand Name] wants to help you spread the love – starting with yourself! We believe that taking care of yourself and your well-being should always be at the top of your to-do list, and what better day to do so than on Valentine’s Day?

That’s why we’re excited to announce our special self-care giveaway kit, packed with all the essentials for a day of indulgence. Post on Instagram your favorite way to treat yo’self and tag our brand.

So go ahead, treat yo’self to a little extra love this Valentine’s Day with [Brand Name]’s self-care kit giveaway. You deserve it!

All the best,
[Your Name]
[Brand Name]


The Happy-Health Connection

Get ready for some self-love fun! This Valentine’s Day marketing campaign highlights the sweet link between loving yourself and overall health and happiness. You’ll want to show followers that taking care of themselves and spreading love to their inner selves is a recipe for physical and emotional wellness. It’s time to give themselves a big, loving hug!

The Secret to a Happier, Healthier You

In this Valentine’s day campaign, you can emphasize the importance of self-reflection and mindfulness. This campaign is all about encouraging followers to take a step back and reflect on their lives. By taking time to reflect and be mindful, they can build a stronger sense of self-love and find greater happiness and health.

Self-Love 101 – My Journey and Tips

In this campaign, you can share tips on self-care activities that have worked for you. Please share what you’ve learned about self-compassion and self-acceptance from your own life, and encourage your followers to share how they love themselves. You can also share your personal journey of self-love and how it has positively impacted your life. This will help others understand the importance of self-love and how they can start incorporating it into their lives.

Finding Self-Compassion in Daily Practices

This Valentine’s day marketing campaign is all about sharing your self-care routines and how you show love to your mind and body through exercise, healthy eating, and self-care practices. Encouraging self-love among your followers can lead to a happier and healthier lifestyle. By promoting healthy habits and integrating self-love into daily routines, you can have a positive impact on their overall well-being.

Words of Wisdom for a Happier You

Share uplifting quotes and affirmations. Please recommend podcasts, books, and resources that make you feel happy. The goal of this campaign is to spread good vibes and help people find happiness within themselves.

The Power of Self-Care

In this February campaign, you can create self-love challenges and invite followers to participate. These challenges could be something like taking a relaxing bath every day for a week or practicing meditation for ten minutes each day. The idea is to encourage followers to prioritize self-care and show themselves some love.

The Ultimate Love Soundtrack or My Favorite Self-Love Anthems

Please share your self-love playlist or favorite self-care songs for this brand community marketing idea. Music has a powerful impact on our mood and can help us feel more relaxed and at peace. By sharing your self-love playlist, you can inspire others to create their own and find comfort in music.

Discovering the Joy of Self-Acceptance

This marketing campaign for Valentine’s Day focuses on celebrating individuality and promoting self-love. Encourage your followers to embrace their unique qualities and find joy in who they are. By doing so, they will foster a stronger sense of self-acceptance and self-love, leading to a happier and more fulfilling life.

Valentine’s day marketing slogans

Valentine’s Day is an occasion for spreading love and warmth. With the holiday just around the corner, it’s the perfect time for brands to create eye-catching Valentine’s Day marketing slogans that resonate with their customers. A well-written slogan can capture the essence of the holiday and make an emotional connection with customers. The result will be increased brand awareness and improved sales.

  • Love Is in the Air
  • Share the Love
  • Full of Love
  • Your Heart Will Skip a Beat for [Brand Name]
  • Love Always Begins With [Brand Name]
  • Fall in Love With Our Deals This Valentine’s Day!
  • Sweeter Than Chocolates, Better Than Roses: Shop With Us on Valentine’s Day
  • Create Unforgettable Memories This Valentine’s Day
  • Say It With Love, and Say It With Us
  • Celebrate Love
  • Love the One You’re With
  • Spread Love Every Day
  • Love Is Timeless
  • Make Your Valentine’s Day Sweeter With [Brand Name].
  • Love Makes the World Go Round
  • This Valentine’s Day, Give the Gift of [Brand Name].
  • A Holiday Full of Love and Surprises
  • Hearts Aflutter With [Brand Name].
  • Love Always Wins With [Brand Name].
  • A Valentine’s Day That’s Just [Brand Name] and You.
  • Love Is a Journey, Let [Brand Name] Be Your Guide.
  • Be Mine, [Brand Name].
  • Love at First Sight, With [Brand Name].
  • Cupid Approves! [Brand Name].
  • Love Is in the Details, [Brand Name] Has Them All.
  • A Match Made in Heaven, [Brand Name] and Valentine’s Day.
  • Love, [Brand Name] Style.
  • Make This Valentine’s Day Unforgettable With [Brand Name].

Songs that double as marketing slogans

Love songs have been a staple in our society for centuries, capturing the essence of love, romance, and passion. From classic ballads to contemporary hits, love songs evoke emotions and memories that are universal and timeless. They are a fabulous source of marketing inspiration.

songs are perfect for marketing slogans to use for Valentine’s day marketing campaigns

We compiled some of the most popular love songs to get your February creativity going. Any one of these song titles could double as a fun Valentine’s day marketing slogan. 🎵

  • “I will always love you” – Whitney Houston
  • “Can’t help falling in love” – Elvis Presley
  • “Love on top” – Beyoncé
  • “My girl” – The Temptations
  • “L-O-V-E” – Nat King Cole
  • “I will always be there for you” – Bon Jovi
  • “Endless love” – Diana Ross and Lionel Richie
  • “The power of love” – Celine Dion
  • “I’m yours” – Jason Mraz
  • “Love me tender” – Elvis Presley
  • “Perfect” – Ed Sheeran
  • “I just called to say I love you” – Stevie Wonder.
  • “You are the love of my life” – Sam Cooke
  • “Sugar” – Maroon 5
  • “I want to hold your hand” – The Beatles
  • “You light up my life” – Debby Boone
  • “We found love” – Rihanna
  • “Baby, I love your way” – Peter Frampton
  • “The way you look tonight” – Frank Sinatra
  • “L-O-V-E” – Al Green
  • “When a man loves a woman” – Percy Sledge
  • “All of me” – John Legend
  • “Love lifts us up where we belong” – Joe Cocker
  • “I will always love you” – Dolly Parton
  • “You’re the one that I want” – Olivia Newton-John
  • “I got you, babe” – Sonny and Cher.

Feeling the love!

February is the perfect month to get creative and make a lasting impact on your audience through social media! With events like Valentine’s Day, Black History Month, and a bonus day during a leap year, the opportunities to connect with your target audience are endless. And here’s the icing on the cake: by partnering with brand ambassadors, tapping into the power of influencer marketing, and crafting impactful campaigns, you’ll not only raise brand awareness, but you’ll also get your audience involved and drive real change.

Remember, it’s important to have a clear strategy and goals in place before launching any social media campaign. Make sure you have a plan for measuring success, and that your campaigns align with your brand values and messaging. By leveraging the power of social media and working with brand ambassadors, creators, and influencers, you can make a real impact this February and beyond.

Check out Roster’s ever-evolving brand ambassador and influencer social media campaign templates page for even more inspiration.









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