feature image for article: New Years Social Media Posts To Ring In 2024

New Years Social Media Posts To Ring in 2024

Welcome to 2024! Get your creative juices flowing and give your social media presence, collaborations with influencers, and engagements with brand ambassadors a new boost. Kick off the new year with a bang! Our innovative New Year’s social media posts and January marketing campaign ideas will boost your business significantly and ensure you get off to a great start. 

New Years, New Strategies

As the New Year unfolds, it’s the ideal moment to recalibrate and set your sights on what you aim to achieve in 2024. This period of reflection and planning is crucial for defining your path forward.

  • Are you hoping to increase brand awareness? 
  • Do you need to boost sales? 
  • Engage with your audience in a new way? 

No matter your objectives, let them be the guiding star in shaping your social media strategy for the New Year.

Refreshing Your Social Media

January stands as a month of new beginnings and endless possibilities. It’s a time to infuse your social media with fresh, dynamic content that mirrors your renewed marketing aspirations.

January is the perfect time to refresh your social media content and try out some new tactics. One idea is to create a social media content calendar that aligns with your overall marketing goals for 2024. This way, you’ll have a clear plan for what to post and when, and you can make sure that your content is consistent and on-brand.

Crafting a 2024 Social Media Content Calendar

Consider designing a comprehensive social media content calendar tailored to your 2024 goals. This calendar should be more than just a schedule. Think of it as a strategic blueprint aligning each post with your overarching objectives.

Here’s how you can make it impactful:

🎉 Celebrate Milestones

Let’s make a splash on your social media by highlighting your brand’s key achievements or milestones. Starting the year with a celebration of what you’ve accomplished sets a positive tone and shows your audience how far you’ve come. It’s an engaging way to share your journey and inspire your community.

🌟 New Year Resolutions and Themes

Why not share your brand’s New Year resolutions or themes with your audience? Whether it’s a pledge towards sustainability, enhancing customer service, or driving innovation, this opens up a window for your audience to see what you stand for in 2024. It’s a personal touch that adds depth to your brand story.

🤔 Interactive Content

Interactive posts, like polls, quizzes, or Q&As, are fantastic for keeping your audience engaged. Start a conversation about their New Year resolutions or what they’re looking forward to from your brand this year. It’s a fun and inclusive way to involve your community and gather valuable feedback.

🔍 Sneak Peeks and Teasers

Build some anticipation with sneak peeks of what’s coming. Whether it’s a new product, service, or an exciting initiative, these teasers can create a buzz and keep your audience looking forward to what’s next.

🎯 Themed Campaigns

Why not kick off a themed campaign that captures the essence of the New Year? A “New Year, New You” campaign could be a perfect fit, especially if it aligns with personal growth and how your products or services can be a part of that journey. It’s a relatable and motivational approach that can resonate deeply with your audience. Lots more on this soon.

📸 User-Generated Content

Encourage your fans to share their New Year experiences and UGC with your products or services. It’s a great way to build a sense of community and get some authentic content for your channels. Plus, it’s always exciting to see real-life applications of your offerings!

🗣️ Consistent Brand Messaging

Last but not least, make sure all your posts – whether festive, promotional, or informational – stay true to your brand’s voice and message. Consistency is key in maintaining a strong brand identity and keeping your audience connected and engaged.

As we start another year, it’s vital to integrate these strategies into your social media efforts, aligning them with your larger marketing goals. Remember, each post is an opportunity to tell your brand’s story, engage more deeply with your audience, and pave the way for a successful year ahead. Happy New Year!

Involve Your Brand Community

Collaborating with influencers, athletes, and affiliates is a great way to reach a new audience and tap into the power of social proof. Each can help you create content, promote your products or services, and drive more sales. 

And last but not least, let’s talk about brand ambassadors. These are your most dedicated and enthusiastic fans, and it’s essential to make sure they feel valued and appreciated. One idea for a January campaign is to launch a brand ambassador rewards program, such as milestones. The program can include:

  • Bonuses for reaching certain milestones
  • Exclusive access to products or events
  • Public recognition for their efforts

Another fun idea is to host a virtual party for all of your brand ambassadors, where they can connect with each other and the company team and celebrate the new year. Also, you can lay out the details of upcoming 2024 social media posts and campaigns.

If you use Roster to manage your brand ambassador programs, you already have access to the complete January Campaign Templates.

New Years Social Media Posts & Campaign Templates

As the new year approaches, it’s important to have a solid plan in place for your social media presence. This section will provide you with a variety of templates and ideas for creating engaging and effective posts and campaigns to kick off the new year. From reflective end-of-year posts to goal-setting campaigns, you’ll find everything you need to make your social media sparkle in the new year. Let’s get started!

Ideas for Titles

Marketing campaigns need a name. It’s essential to create engaging and clever titles that will catch the attention of your ambassadors and communicate the post or campaign idea. In this section, you will find a variety of creative and catchy title ideas for different types of New Year’s social media content, such as reflective end-of-year posts, goal-setting campaigns, and more.

  • 2024 Kickoff
  • Curling up and snuggling in
  • Season of hibernation
  • Winter giveaway
  • Magical winter giveaway
  • Winter giveaway to warm your heart
  • Put your snow skills to the test
  • Winter wonderland challenge
  • Frosty fun and fantastic prizes
  • Unleash your inner artist
  • Snow off competition
  • Don’t be left out in the cold

Now for the actual campaign ideas and suggestions for new years social media posts.

"New Year Regroup" ambassador campaign for new years social media posts

“New Year Regroup” Ambassador Campaign

This campaign resets the brand ambassador program. The following is a potential email or text you could send to your brand community.


As we ring in the new year, we’re thrilled to announce some exciting updates, milestone points, and rewards for our new and returning ambassadors.

For our returning ambassadors, thank you for your continued support and loyalty. We have some exciting new opportunities for you to take advantage of this year, including new milestone points and rewards to help you make the most of your ambassador experience.

For our new ambassadors, we’re excited to have you on board and can’t wait to see all the amazing things you’ll accomplish in the coming year. Our program offers a unique opportunity to get an inside scoop on our brand plans for the year, including new products, exciting changes, and more.

During this campaign, we’ll be highlighting updates and changes to the program, as well as 2022 ambassadors and their accomplishments. We’ll also be giving you sneak peeks of things to come, and any updates to the style guide.

So whether you’re a returning ambassador or a new member, we’ve got something for you. Join us in this new adventure and let’s make 2024 the best year yet!

The idea with this campaign is to communicate and not necessary get new years social media posts. The following are things you could cover in the campaign.

  • 2024 updates
  • Milestone programs and points
  • Rewards and incentives
  • Highlight last year’s outstanding ambassadors
  • Changes and updates to the program
  • New exciting things
  • Inside scoop on brand plans for the year (new products, etc)
  • Sneak peeks of things to come
  • Any updates to the style guide

“New Year, New You” Challenge

Encourage ambassadors and influencers to share their resolutions and goals for the year, and offer a prize for the best one. This campaign not only promotes your brand, but also helps build a sense of community among ambassadors and influencers.

Another version of the same idea for new years social media posts and ambassador campaigns is up next.

Here are some ideas for new years social media posts you can suggest to brand advocates. Again, the aim is to use their voice to highlight the new year and as always, showcase your brand products.

New Years Intentions

Creators and ambassadors can always engage with audiences in creative ways. During this season of fresh starts and new beginnings,  a great way to get people excited about resetting their goals and intentions with your brand in mind is to create social media activities that are both fun and inspiring.

Here are some ideas for new years social media posts you can suggest to brand advocates. Again, the aim is to use their voice to highlight the new year and as always, showcase your brand products.

2024 Intentions

Create a TikTok that shares your intentions for the new year. Include the brand and how it will help you accomplish your goals or be used to make the great amazing.

New Year Reset Kit

Create and share a “New Year Reset Kit” that includes tips, tools, brand products, and resources to help people jumpstart their goals.

Resetting the New Year

Share Instagram Stories about how you are resetting the new year. Don’t forget to follow up with updates throughout the year.

Review Goals

Share on social media how you did on your goals last year.

New Year’s Resolution Tips

When it comes to tips for crushing New Year’s resolutions get your brand community involved. Brand ambassadors share their personal strategies and tips for achieving their own New Year’s resolutions on social media.

The new years social media posts are a timely and relatable way for brand ambassadors to engage with their followers, while also promoting the brand’s products or services that could help with achieving New Year’s resolutions. For example, if the brand sells fitness equipment, the ambassadors could share tips on how to stay motivated and achieve fitness goals or if the brand sells productivity software they could share tips on how to stay organized and achieve work goals.

Use a hashtag in the caption such as:

Offer Discounts and Promotions

Give ambassadors special discount codes to share related to the New Year. Boost sales with the help of your brand community.

The codes could be related to the New Year, such as a “New Year, New You” or “New Year, New Savings” theme, which would align with the spirit of the season. Also, this activity could be a great way for brand ambassadors to drive sales and engagement, while also providing value to their followers by giving them the opportunity to save on products or services that they may be interested in.

Create a Contest

Planning to kickstart the New Year with a bang? Why not ask ambassadors to post a creative photo or video expressing their New Year intentions and reward the winner with a prize. Check out our comprehensive blog post for a detailed step-by-step guide on how to run a social media contest.

🎁 Host a Giveaway

Hello there! Let’s make the New Year more exciting by hosting a giveaway. Encourage your ambassadors to participate in a fun New Year-related challenge. It’s a fantastic way to engage your community and create a buzz. Plus, everyone loves the chance to win something special!

🗓️ Create a Year-Long Challenge

Why not keep the momentum going all year? Ask your ambassadors to embark on a year-long challenge, completing different tasks each month. It’s a great way to track progress over the year, and you can reward the most dedicated participant at the end. Perfect for celebrating those big milestones!

🌐 Organize a Virtual Event

Hosting a virtual event for the New Year? Invite your ambassadors to join in! Whether it’s a webinar, a Q&A session, or a festive celebration, it’s a great way to connect and start the year on a positive note.

📜 Share Inspirational Quotes

There’s nothing like a good quote to motivate and inspire. Share uplifting quotes to help your followers stay focused on their New Year goals. It’s a simple yet powerful way to spread positivity and motivation.

🤔 Boost Engagement with Questions

Engagement is key! Have your ambassadors post thoughtful reflection questions related to the New Year. It’s an excellent way to foster deeper conversations and connect on a more personal level with your audience.

#️⃣ Always Use Hashtags!

And don’t forget about hashtags – they’re your best friends in social media! Use these suggested hashtags for your all your social media posts. Doing so will increase the visibility and reach.


With these strategies in your toolkit, you’re all set to make a splash in the New Year! Remember, to focus on engagement, creativity, and celebrating the journey.

Recap For New Years Social Media Posts

In the end, it’s all about creativity and having fun with your January marketing campaign. Don’t be afraid to try out new ideas and see what works best for your brand. And remember, it’s never too late to ring in the new year with a bang!

Get tons more inspiration with Roster’s social media campaigns ideas and templates.













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