feature image for article: New Years Social Media Posts To Ring In 2023

New Years Social Media Posts To Ring in 2023

Welcome to 2023! Get your creative juices flowing and give your social media presence, collaborations with influencers, and engagements with brand ambassadors a new boost. Kick off the new year with a bang! Our innovative New Year’s social media posts and January marketing campaign ideas will boost your business significantly and ensure you get off to a great start. 

New Years Marketing Strategy

First things first, let’s talk about setting your January marketing strategy. Now is the time to take a step back and think about your goals for the new year. 

  • Are you hoping to increase brand awareness? 
  • Generate more sales? 
  • Engage with your audience in a new way? 

Regardless of your ambitions, whatever your goals may be, keep them at the forefront of your mind as you plan your new years social media posts and campaigns.

January is the perfect time to refresh your social media content and try out some new tactics. One idea is to create a social media content calendar that aligns with your overall marketing goals for 2023. This way, you’ll have a clear plan for what to post and when, and you can make sure that your content is consistent and on-brand.

Involve Your Brand Community

Collaborating with influencers, athletes, and affiliates is a great way to reach a new audience and tap into the power of social proof. Each can help you create content, promote your products or services, and drive more sales. 

And last but not least, let’s talk about brand ambassadors. These are your most dedicated and enthusiastic fans, and it’s essential to make sure they feel valued and appreciated. One idea for a January campaign is to launch a brand ambassador rewards program, such as milestones. The program can include:

  • Bonuses for reaching certain milestones
  • Exclusive access to products or events
  • Public recognition for their efforts

Another fun idea is to host a virtual party for all of your brand ambassadors, where they can connect with each other and the company team and celebrate the new year. Also, you can lay out the details of upcoming 2023 social media posts and campaigns.

If you use Roster to manage your brand ambassador programs, you already have access to the complete January Campaign Templates.

New Years Social Media Posts & Campaign Templates

As the new year approaches, it’s important to have a solid plan in place for your social media presence. This section will provide you with a variety of templates and ideas for creating engaging and effective posts and campaigns to kick off the new year. From reflective end-of-year posts to goal-setting campaigns, you’ll find everything you need to make your social media sparkle in the new year. Let’s get started!

Ideas for Titles

Marketing campaigns need a name. It’s essential to create engaging and clever titles that will catch the attention of your ambassadors and communicate the post or campaign idea. In this section, you will find a variety of creative and catchy title ideas for different types of New Year’s social media content, such as reflective end-of-year posts, goal-setting campaigns, and more.

  • 2023 Kickoff
  • Curling up and snuggling in
  • Season of hibernation
  • Winter giveaway
  • Magical winter giveaway
  • Winter giveaway to warm your heart
  • Put your snow skills to the test
  • Winter wonderland challenge
  • Frosty fun and fantastic prizes
  • Unleash your inner artist
  • Snow off competition
  • Don’t be left out in the cold

Now for the actual campaign ideas and suggestions for new years social media posts.

"New Year Regroup" ambassador campaign for new years social media posts

“New Year Regroup” Ambassador Campaign

This campaign resets the brand ambassador program. The following is a potential email or text you could send to your brand community.


As we ring in the new year, we’re thrilled to announce some exciting updates, milestone points, and rewards for our new and returning ambassadors.

For our returning ambassadors, thank you for your continued support and loyalty. We have some exciting new opportunities for you to take advantage of this year, including new milestone points and rewards to help you make the most of your ambassador experience.

For our new ambassadors, we’re excited to have you on board and can’t wait to see all the amazing things you’ll accomplish in the coming year. Our program offers a unique opportunity to get an inside scoop on our brand plans for the year, including new products, exciting changes, and more.

During this campaign, we’ll be highlighting updates and changes to the program, as well as 2022 ambassadors and their accomplishments. We’ll also be giving you sneak peeks of things to come, and any updates to the style guide.

So whether you’re a returning ambassador or a new member, we’ve got something for you. Join us in this new adventure and let’s make 2023 the best year yet!

The idea with this campaign is to communicate and not necessary get new years social media posts. The following are things you could cover in the campaign.

  • 2023 updates
  • Milestone programs and points
  • 2023 rewards and incentives
  • Highlight 2022 ambassadors
  • Changes and updates to the program
  • New exciting things
  • Inside scoop on brand plans for the year (new products, etc)
  • Sneak peeks of things to come
  • Any updates to the style guide

“New Year, New You” Challenge

Encourage ambassadors and influencers to share their resolutions and goals for the year, and offer a prize for the best one. This campaign not only promotes your brand, but also helps build a sense of community among ambassadors and influencers.

Another version of the same idea for new years social media posts and ambassador campaigns is up next.

Here are some ideas for new years social media posts you can suggest to brand advocates. Again, the aim is to use their voice to highlight the new year and as always, showcase your brand products.

New Years Intentions

Creators and ambassadors can always engage with audiences in creative ways. During this season of fresh starts and new beginnings,  a great way to get people excited about resetting their goals and intentions with your brand in mind is to create social media activities that are both fun and inspiring.

Here are some ideas for new years social media posts you can suggest to brand advocates. Again, the aim is to use their voice to highlight the new year and as always, showcase your brand products.

2023 Intentions

Create a TikTok that shares your intentions for 2023. Include the brand and how it will help you accomplish your 2023 goals or be used to make the great amazing.

New Year Reset Kit

Create and share a “New Year Reset Kit” that includes tips, tools, brand products, and resources to help people jumpstart their goals.

Resetting the New Year

Share Instagram Stories about how you are resetting the new year. Don’t forget to follow up with updates throughout 2023.

Review 2022 Goals

Share on social media how you did on your 2022 goals.

New Year’s Resolution Tips

Tips for crushing New Year’s resolutions. Brand ambassadors share their personal strategies and tips for achieving their own New Year’s resolutions on social media.

The new years social media posts are a timely and relatable way for brand ambassadors to engage with their followers, while also promoting the brand’s products or services that could help with achieving New Year’s resolutions. For example, if the brand sells fitness equipment, the ambassadors could share tips on how to stay motivated and achieve fitness goals or if the brand sells productivity software they could share tips on how to stay organized and achieve work goals.

Use a hashtag in the caption such as: #Goals2023, #Resolutions2023, NewBeginnings2023, FreshStart2023, or #2023Goals.

Offer Discounts and Promotions

Give ambassadors special discount codes to share related to the New Year. Boost 2023 sales with the help of your brand community.

The codes could be related to the New Year, such as a “New Year, New You” or “New Year, New Savings” theme, which would align with the spirit of the season.

This activity could be a great way for brand ambassadors to drive sales and engagement, while also providing value to their followers by giving them the opportunity to save on products or services that they may be interested in.

Create a Contest

Ask ambassadors to post a creative photo or video expressing their New Year intentions and reward the winner with a prize.

Host a Giveaway

Give away prizes to ambassadors that participate in a certain challenge related to the New Year.

Create a Year-Long Challenge

Ask ambassadors to complete a challenge from January to December and reward the winner with a prize. (Perfect for milestones!)

Organize a Virtual Event

Host a virtual event related to the New Year and invite ambassadors to join.

Share Inspirational Quotes

Use quotes to motivate followers and help them stay on track with their New Year goals.

Have ambassadors post reflection questions to boost engagement.

Always Use Hashtags

Suggested hashtags you could use in the new years social media posts include the following:


Recap For New Years Social Media Posts

In the end, it’s all about creativity and having fun with your January marketing campaign. Don’t be afraid to try out new ideas and see what works best for your brand. And remember, it’s never too late to ring in the new year with a bang!

Get tons more inspiration with Roster’s social media campaigns ideas and templates.

Ideas and Templates for Social Media Campaigns













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