Friendsgiving: Harvest the Gift of Ambassadors and Influencers

Thanksgiving is a time for family, friends, and giving thanks. But what if you combine all three with Friendsgiving? Businesses can use brand ambassadors and influencer marketing templates to take advantage of the growing trend of spending Thanksgiving with close friends instead of family.

What is Friendsgiving?

Friendsgiving is a Thanksgiving-like feast hosted by friends rather than relatives. It usually takes place in late November, when the United States celebrates Thanksgiving. 

Friendsgiving is often a potluck-style meal where each person brings a dish to share. Many people celebrate the event with lots of food, drinks, and quality time with their pals. It’s a way for people to come together, give thanks, and celebrate friendships.

Connect All the Friends 

Brand ambassadors are people who love your products and are willing to tell their own networks about them. These individuals can be influencers, customers, or even employees. They are valuable to any business as they can help increase brand awareness and drive sales. Involve brand friends (aka “ambassadors”) in all your holiday campaigns!

Social media marketing templates are a great way to streamline the process of working with brand ambassadors. These templates can include content calendars, post guidelines, and even legal agreements. With these templates in place, businesses can make sure their brand ambassadors are all on the same page. Everyone is promoting the brand in a consistent and effective manner.

Friendsgiving Influencer Ideas

Best Friendsgiving Party Favor

This campaign template probes for the most fantastic party favors. The idea is to create a special gift or party favor for guests at a Friendsgiving celebration and include an item from your brand as part of that gift. This is a great way to increase brand awareness and promote your products or services to a targeted audience of friends and family.

For example, your brand might create a custom gift basket filled with goodies such as candles, wine glasses, and gourmet snacks. You could include your brand’s signature candle or a set of branded wine glasses as part of that basket.

As guests enjoy the party and take home their party favors, they will be reminded of your brand and their experience at the Friendsgiving celebration. A campaign like this helps drive word-of-mouth marketing and create positive associations with your brand.

Take and Share Picture Campaign

The idea is to encourage guests at a Friendsgiving event to take pictures of gift baskets, which include an item from your brand, and share them on social media.

The campaign can be executed by providing guests with gift baskets filled with different items that represent the holiday or your brand. These baskets should include one or more products from your brand. The guests would then be encouraged to take pictures of the gift baskets, making sure that your brand’s item is prominently featured in the image. They can then share these pictures on social media using a specific hashtag, making it easy for you to track and see the campaign’s impact.

This campaign is a great way to increase brand awareness and create buzz around your products or services. When guests post pictures of the gift baskets on social media, their friends and followers will see them. More people will be aware of your brand and boost sales. Also, if you use a specific hashtag, you can track how far your campaign goes with social listening tools that measure how many people see your brand.

10 Commandments of Friendsgiving

Encourage ambassadors to share their guidelines for hosting a successful Friendsgiving celebration.

Some fun examples are:

• House rules
• Favorite brunch spots
• Always make sure to have enough seating for everyone
• Must-have menu items
• Never forget the dessert
• Decorations 
• Creating the guest list

To run the campaign, advocates list the 10 commandments and share them on social media sites. They may also ask others to share their “commandments” for throwing a successful Friendsgiving party. You can track the success of your campaign by using a unique hashtag, making it simple to measure its effect.

Hosting Tips an Unforgettable Celebration

An Instagram-specific campaign can focus on sharing tips for putting on a great Friendsgiving. The campaign aims to help people host a successful and memorable Friendsgiving party. The campaign includes a variety of topics, such as:

• Picking a theme
• Creating a menu
• Setting up the place settings
• Decorating
• Creating a sign-up sheet for dishes and decorations
• Planning activities and games
• Creating a playlist for the event

Also, the campaign may include Instagram stories where the host shares the behind-the-scenes of the preparations, the decorating process, and the final outcome.

Friendsgiving Flops

Friendsgiving is a time to gather with friends and give thanks for the good things in life. But let’s face it, sometimes things don’t go as planned. Whether it’s a kitchen catastrophe or a last-minute cancellation, these moments can make for some hilarious memories.

A “Friendsgiving flops” campaign template could include a social media contest where people share their worst cooking fails or funniest Friendsgiving fails from previous years. 

The template could also include a feature on typical things that go wrong at Friendsgiving events, such as forgotten ingredients or overcooked dishes. Also, the template could have a section for friends who missed Friendsgiving because of something unexpected, like getting stuck in the snow.

Share the Menu

A “Share Your Sample Menus” campaign on Instagram or TikTok could encourage people to post photos or videos of their own unique and visually appealing menu items, like a beautifully arranged charcuterie board, creative appetizers, or tasty desserts. 

The campaign could include a specific hashtag for users to use when posting. Also, the brand could offer a prize for the menu that looks the best or is the most creative. 

Scavenger Hunt

Create a scavenger hunt campaign where friends have to complete certain tasks to win a prize like a bottle of wine or a gift card. This can be fun and interactive way to involve everyone in the celebration.

Virtual Celebration

Host a virtual Friendsgiving where friends from all over the world can join in on the celebration through video conferencing. This can be a great way to include long-distance friends who can’t make it in person.

Other Social Media Campaign Ideas

Here are some more goodies to get your brain cooking with fabulous ideas for the festivities.

• Friendsgiving Favorites
• Share an Instagram Reel of your Friendsgiving table or plate
• Share an Instagram Reel with a beloved Friendsgiving recipe
• Create a TikTok with favorite Friendsgiving recipes
• Share an Instagram Story with your friends and why they are the best.
• Favorite Friendsgiving traditions
  • How you celebrate
  • Share silly friend stories
  • Share wholesome, happy memories
  • Funny things you do 
  • Games you play Games watch
  • Remembering your loved ones 

Businesses can leverage brand ambassadors for Friendsgiving to advertise their products and services. Host a Friendsgiving party at a restaurant, advertise a new product with a fall theme, or give a special Friendsgiving discount to get the most out of this special season.

If you use Roster to manage your influencer marketing, you already have access to the Friendsgiving Campaign Template.

Designate specific hashtags, promote the brand on specific social media platforms, and even include calls to action in posts.

Overall, companies would be wise to capitalize on the popularity of Friendsgiving. Companies can raise brand awareness and boost sales during the holiday season by using brand ambassadors and influencer marketing templates. So, gather your friends and get ready to give thanks with a brand new twist.

Get more awesome ideas with Roster’s Social Media Campaigns: 2023 templates.