Influencer Archives

The Hidden Growth Lever: Why Referred Customers Are Your Most Profitable Segment

In boardrooms across the country, the terms “Influencer” and “Ambassador” are often used interchangeably. This is a dangerously expensive mistake. From a strategic perspective, they are opposite business models. Influencer […]

Ambassadors vs. Influencers: Why One Delivers 11x Higher ROI

Why Paid Ads Are Failing: The Math Behind Switching to an Ambassador Model

Affiliates and Ambassadors and Influencers, oh my! If you feel like you need a dictionary to keep up with the creator economy these days, you aren’t alone. I get this […]

Affiliates, Ambassadors, and Influencers: What’s the Real Difference?

Affiliates and Ambassadors and Influencers, oh my! If you feel like you need a dictionary to keep up with the creator economy these days, you aren’t alone. I get this […]

Types of Influencers in Modern Marketing

Influencer marketing is totally reshaping the game in digital advertising and brand engagement. Getting the lowdown on the different types of influencers is super important when you’re looking to nail […]

Influencer Whitelisting: Maximize Your Social Media Ad Reach Now!

Ever hit pause while scrolling through your social media, utterly captivated by an influencer’s post, and thought, “What’s the secret to getting my brand THAT kind of love and engagement?” […]

32 Top Paid Influencers and Brand Ambassadors (Feb 2024)

In the fast-paced social media world, certain individuals have distinguished themselves as top paid influencers and brand ambassadors. Yet, our definition of ‘best’ extends beyond just monetary earnings or widespread […]

Milestone Program: A Fun Influencer Marketing Twist

Hello, fellow marketers! Today, I have an inspiring story about a milestone program that will bring hope to those struggling to keep influencers, affiliates, and ambassadors engaged in their campaigns. […]

Difference Between Brand Ambassador and Influencer: Who Reigns Supreme

Understanding the difference between brand ambassador and influencer is crucial when it comes to developing an effective marketing strategy. Although both approaches have their own unique advantages and disadvantages, the […]

Breaking Down Influencer Marketing, Data and Privacy

In today’s information age, data is a precious commodity for businesses and brands of all sorts. Influencer marketing is built on data because it gives brands the information they need […]