Category: Influencer
Black Friday Campaigns Perfect for Brand Community
In the retail world, the day after Thanksgiving is widely known as “Black Friday.” It is the busiest shopping day of the year. And for brands looking to stand out […]
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What Is a Micro Influencer: Big Benefits From Going Small
Micro influencers are becoming a powerful force in the world of digital marketing. They are everyday people who have large, loyal, and engaged audiences on social media platforms. These creators […]
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The Inside Scoop on How To Become a Nike Brand Ambassador
The sure size of Nike opens up a a wide variety of opportunities for people who love sports and want to work within the industry. No wonder representing the sportswear […]
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TikTok Marketing: The Importance of Captivating Your Audience
TikTok was built for entertainment and is the best platform for brands to connect with a highly engaged social media community. With over 3 billion downloads, TikTok is an ideal […]
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Healthy Fitness Brand Ambassador Programs
When you’re looking to increase the awareness of your fitness brand, you don’t have to go it alone. One of the most significant opportunities to consider is how to do […]
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Set up a Fantastic Brand Ambassador Program in 5 Steps
Forbes predicts Americans will see 4,000 to 10,000 advertisements every single day this year. That’s over three commercial messages every single minute. With the sheer scale of intrusions, it’s no […]
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How the Creator Economy Is Reshaping Our Lives
A changing marketplace has ushered in the so-called “creative economy” with the advent of digital technology and the rise of the “creator.” For years media conglomerates decided what information and […]
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Benefits of Using Customers for Influencer Marketing
It is important to remember that your “everyday” customers have a significant impact on your business. Not only do they spend their money buying your products, but they also influence […]
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How to Build a Word-of-Mouth Marketing Program
Some things just work. One marketing strategy that has stood the test of time and appears to be rising in popularity is word-of-mouth marketing (WOMM). Roster teamed up with our friends at Crayon to […]
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You Can’t Afford to Ignore Micro-Influencers! Here’s Why
Micro-influencers are the new generation of influencers. They have a smaller following than traditional influencers, but that doesn’t mean they don’t have just as much, or more, potential for marketing […]
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