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What Is Product Seeding and 6 Reasons Marketers Love It

What is product seeding? Basically, product seeding is a superb marketing strategy where brands send free products to people without being asked. It’s like a surprise gift from the brand! But why do brands do this? It’s not just because they’re super nice (although that’s a bonus!). Companies seed products because it helps them energize sales and make more people aware of their brand.

When a brand sends a free product to someone, they hope that person will tell their friends about it or post about it on social media. When they do say something, it’s known as “word-of-mouth marketing.” It’s really potent because people trust their friends’ opinions more than they trust ads.

“Word of mouth marketing yields up to 5x sales than paid advertising!” INVESP

Product seeding originally started as a way to get influencers to represent a brand. But nowadays, people are becoming more skeptical of influencers and their sponsored posts. That’s where brand ambassadors come in! These are people who actually use the brand’s product and love it so much that they tell their friends and family about it.

Brand ambassadors are an excellent way for brands to get even more positive attention and buzz than influencers. Since they’re genuine fans of the brand, people trust their endorsements and are more likely to try out the products themselves. So if you’re a brand looking to increase your reach and connect with your audience in a more authentic way, consider partnering with brand ambassadors!

The goal of product seeding is to make people excited about the brand and its products. When people see their friends or favorite influencers discussing a brand, they’re more likely to want to try it themselves. And when people like a brand’s product, they’re more likely to become loyal customers.

Overall, product seeding is a fun and effective way for brands to get people talking about their products. By sending out free products to the right people, brands can reach new audiences, generate buzz, and increase sales. So next time you get a surprise package in the mail, it might just be a brand trying to get you excited about their products!

ambassador making a video after product seeding

The new age of product seeding

Roster’s brand ambassador platform transforms product seeding by focusing on building genuine connections between brands and creators. By sending out free products without any strings attached, ambassadors have the chance to try out the products for themselves and share their honest opinions with their followers.

The approach leads to more organic and authentic endorsements that really resonate with audiences. Since the ambassadors genuinely love the products, people trust their opinions. They are more likely to try out the products themselves.

Overall, Roster’s brand ambassador platform is an excellent way for brands to connect with their audience in an authentic way. By building genuine connections and creating organic endorsements, brands can increase their reach and drive sales more naturally. So, if you want to transform your product seeding strategy, Roster is the solution!

6 ways product seeding ignites marketing

Product seeding can work wonders across a multitude of industries, from fashion and fitness to tech and lifestyle products. The key is identifying the ideal ambassadors and platforms for your brand. For instance, Instagram, YouTube, TikTok, or niche online communities.

Picture this: you’re unveiling your shiny new product, and you want to create some chatter around it. Enter product seeding. You gift your products to a handpicked group of ambassadors, pros, creators, or early adopters. The aim? To ignite organic buzz and watch the wildfire of word-of-mouth marketing spread before your product even graces store shelves.

Ready to start seeding products and grow brand awareness? Follow these pro tips.

Cultivate new relationships

Roster helps you create a strong foundation for future collaborations by gifting products to ambassadors, creators, and affiliates who are genuinely interested in your brand. Personalize your outreach and let creators experience your product, paving the way for meaningful partnerships.

Strengthen existing connections

Roster encourages you to nurture your current influencer relationships. When ambassadors share their love for your gifted product, it creates a sense of authenticity that consumers can easily pick up on.

Encourage product reviews

With Roster, you can send your products to loyal customers and frequent buyers in exchange for honest reviews. These authentic testimonials will enhance your brand’s credibility and strengthen your connection with your customer base.

a UGC program is product reviews on amazon and trust pilot and more.

Gain valuable feedback

With Roster’s product seeding, ambassadors can share their unfiltered opinions about your products. It allows you to get honest feedback that can help improve your offerings.

Plus, product seeding also demonstrates that your brand values authenticity and integrity. By showing that you’re willing to listen to feedback and make improvements, you can build trust with your audience and show that you care about their needs.

Save time and resources

Roster’s platform automates the process of getting products into people’s hands, saving you time and effort. By streamlining this process, your brand can focus on other essential tasks and maximize your marketing resources.

Scale product seeding

Roster’s automation capabilities enable marketers to manage more ambassador partnerships at the same time. Thus, companies with large-scale campaigns and outreach can do so on autopilot. With Roster, you can expand your product seeding efforts and grow your brand’s influence more effectively.

Final thoughts

Roster’s brand ambassador platform offers a fresh, exciting way to leverage product seeding. The platform focuses on building real relationships and fostering genuine endorsements. By emphasizing authenticity and trust, Roster helps you grow your brand through meaningful connections with influencers and customers. Give Roster a try, and see the difference for yourself! Schedule a demo of Roster Platform today.

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