Brand Ambassador Archives

The Hidden Growth Lever: Why Referred Customers Are Your Most Profitable Segment

In boardrooms across the country, the terms “Influencer” and “Ambassador” are often used interchangeably. This is a dangerously expensive mistake. From a strategic perspective, they are opposite business models. Influencer […]

Ambassadors vs. Influencers: Why One Delivers 11x Higher ROI

Why Paid Ads Are Failing: The Math Behind Switching to an Ambassador Model

Affiliates and Ambassadors and Influencers, oh my! If you feel like you need a dictionary to keep up with the creator economy these days, you aren’t alone. I get this […]

Affiliates, Ambassadors, and Influencers: What’s the Real Difference?

Affiliates and Ambassadors and Influencers, oh my! If you feel like you need a dictionary to keep up with the creator economy these days, you aren’t alone. I get this […]

The Paid Ad Problem: Why Your CAC Keeps Rising (and How Leading Brands Are Fixing It)

We’ve all been there — staring at a spreadsheet of follower counts, reach metrics, and view numbers, wondering: Are we really making an impact? Here’s the truth: an audience gives […]

Audience vs. Community: Why the Real Power Lies in Connection

We’ve all been there — staring at a spreadsheet of follower counts, reach metrics, and view numbers, wondering: Are we really making an impact? Here’s the truth: an audience gives […]

6 Steps To Recruiting Brand Ambassadors on Instagram + Examples

With its billion active users, Instagram is more than just a social media platform. The app can be a powerful tool for businesses to connect with their audience and create […]

32 Top Paid Influencers and Brand Ambassadors (Feb 2024)

In the fast-paced social media world, certain individuals have distinguished themselves as top paid influencers and brand ambassadors. Yet, our definition of ‘best’ extends beyond just monetary earnings or widespread […]

Milestone Program: A Fun Influencer Marketing Twist

Hello, fellow marketers! Today, I have an inspiring story about a milestone program that will bring hope to those struggling to keep influencers, affiliates, and ambassadors engaged in their campaigns. […]

Need More Engagement? Motivate With Ambassador Tiers

Fresh yet potent, ambassador tiers are the new dawn in brand advocacy programs. They are heralding a dynamic strategy redefining how we engage and inspire brand communities. Very much like […]