Marketing Archives

Agency Advantage

Are you considering whether to manage your new Ambassador marketing program in-house or tap into the expertise of an agency? Or perhaps you’ve already been managing your program internally and […]

Types of Influencers in Modern Marketing

Influencer marketing is totally reshaping the game in digital advertising and brand engagement. Getting the lowdown on the different types of influencers is super important when you’re looking to nail […]

Authentic Rules 2023 as the Word of the Year

In a strong reflection of our times, Merriam-Webster, the authoritative voice in American English, has declared authentic as the Word of the Year for 2023. The selection is a powerful […]

Tackling Audience Engagement + 5 Power Moves!

Audience engagement isn’t just desirable—it’s vital for companies. In the bustling domain of ecommerce, forging a strong customer relationship is of supreme importance. Instead of just sticking to old-school marketing, […]

Milestone Program: A Fun Influencer Marketing Twist

Hello, fellow marketers! Today, I have an inspiring story about a milestone program that will bring hope to those struggling to keep influencers, affiliates, and ambassadors engaged in their campaigns. […]

How to Run an Amazing Social Media Contest Guide [12 Steps & Checklist]

Welcome to our comprehensive guide on organizing and running enthralling contests on social media! In this article, we will reveal everything you need to know about how to run a […]

What is Affiliate Marketing and It’s Lasting Impact

As an expert in community marketing, I have worked closely with many companies to develop and implement robust marketing strategies. Today, we will delve into the popular yet occasionally misunderstood […]

The Best Mother’s Day Campaigns for Companies and Ambassadors

Mother’s Day presents an ideal backdrop to show appreciation for mothers everywhere. By crafting an engaging social media campaign involving your brand community, you can pay tribute to moms and […]

How to Create a Custom Brand Kit for Fantastic UGC

Influencer and ambassador programs are crucial for companies looking to expand their reach and engage with their audience. However, for these programs to succeed, the content must align with your […]

What Is Product Seeding and Why Marketers Are Smitten

So, you’re curious about product seeding. Let me lift the veil for you. Basically, product seeding is a genius marketing strategy in which brands dispatch free goodies to folks without […]