Empower your fans to create, share, and sell for you.

We turn customers into creators. Launch 1,000+ ambassadors in 90 days and get unlimited UGC, reviews, and referrals.

Roster automates everything: payouts, fulfillment, and performance tracking, so you focus on growth, not grunt work.

Why Roster? Effortless Management at Scale

DTC brands are ditching overpriced influencers and scaling real growth with loyal fans who convert 29% better, post for free, and drive 6x more engagement, managed in under 5 hours a week, because trust beats ads and your time is too valuable to waste.

Turn Loyal Fans Into Your Loudest Marketers.

Why you might ask?

92% of consumers trust recommendations from individuals, even strangers, over brands.

Customers who interact with UGC convert 29% more than those who don’t.

Referral marketing delivers 3–5x higher conversion rates and up to 25% lower CAC.

Brands leveraging ambassador and creator programs report $4–$6 ROI for every $1

Community-led brands grow 2x faster than traditional marketing-led companies.

Nano- and micro-influencers (your real fans) have 60% higher engagement than macro influencers.

Equip. Track. Pay. Scale.

Give every fan a unique link & discount code to spark word-of-mouth sales.

Reward top performers with commissions, exclusive perks, and bonuses.

Gamify the experience with points, leaderboards, and unlockable rewards.

Automate payouts & tracking so you never lift a finger.

Turn everyday fans into your most powerful sales channel.

Smart Seeding. Real Content. Just 5 Hours a Month.

Enjoy automatic product fulfillment, no spreadsheets, no manual shipping.

Let ambassadors choose the products they love, for authentic, high-performing UGC.

Seamlessly sync campaigns with powerful ecom integrations to Shopify and many others.

Boost brand engagement with creators who feel invested, not scripted.

Streamline every campaign from product selection to delivery, on autopilot.

"Time Saving No-Brainer! Our goal is to showcase brand love, while also rewarding those folks who share it! As a retailer-forward business, it's great to have photographic proof that consumers are loving our product."

"Great for all types of advocacy programs. The abundance of features makes it possible to customize everything to the way I want to set up my ambassador and influencer programs.

"Love the content syncing to the platform and ease of bulk payouts. Custom programs and campaigns make it easy to ensure we are meeting our community's needs. Our favorite platform we've used so far!"

"It is very helpful for organizing campaigns and influencers. Before Roster this was very hard to keep track of internally. Also, the creators submit their work in the app, which helps keep track of who completes a campaign."

"Roster helps us have a program for our top customers and advocates. It's a great way to get your customers sharing about their favorite products."

We have loyal users but no easy way to help them spread their love for our products. Roster gives us a method for tracking and rewarding that word-of-mouth love that they are spreading. We have seen a number of our users join our ambassador program and begin posting on social media about how they love our products.

We've had a "love group" and affiliates for our product for years, but have never engaged them. Roster was perfect for re-engaging a stagnant list of followers and engaging them in brand-supporting initiatives in a simple way.

The biggest thing for us is affiliate tracking and automatic payments. This was HUGE for us. We love everyone we work with our brand partners and we want to make sure they get their rewards ASAP!

"Very good for influencers! The biggest problem we had was finding the right influencers and finding ways to properly motivate them. We love that we can combine our affiliate program with our influencer program, it sort of hits the best of both worlds for us."

All Roster plans include these amazing features

Starter

For brands starting their first community program

$599 /mo

When paid upfront annually

Growth

For growing brands with multiple advocate types

$1,199 /mo

When paid upfront annually

Pro

For established brands with engaged communities

Custom packages available

Ambassador Management

Unlimited ambassadors

Multiple program types

Custom recruitment forms

Ambassador portal

Bulk and one-off email messaging

Automated email messaging

Custom properties and tagging

Activity log and team notes

Ambassador Tracking

Referral link tracking

Discount code tracking

Recurring order tracking

Personal order tracking

Custom UTM parameters

Commissions and Rewards

Flat rate commissions

Percentage of sale commissions

Advanced tiered commissions

Manual commissions

Cash-based commissions

Point-based commissions

Order cancellation tracking

Automated commission approvals

PayPal payouts

Venmo payouts

Store credit and custom payouts

Dashboards and Reports

Customizable brand dashboards

Customizable program dashboards

Sales attribution reporting

Social listening and UGC dashboards

Social campaign reporting

Social Listening and UGC

Instagram campaigns

TikTok campaigns

Facebook campaigns

X (Twitter) campaigns

Welcome campaigns

UGC campaigns

Public hashtag campaigns

User generated content management

Ambassador Engagement

Automated milestone journeys

Point-based rewards

Automated product seeding

Personal discount codes

55+ action templates

Private Community

Unlimited community channels

Auto-syncing program channels

Invite-only channels

Text and image-based posts

Like and comment on posts

Community member profiles

Integrations

Shopify integration

Ecommerce integration

Klaviyo integration

Zapier integration

REST API